Kernrechtsfrage
Whether publication of the advertising ban under Art. 34 FINMAG was lawful and proportionate.
Extrahierter Entscheid
Publication was lawful because the underlying financial market violation was serious and the measure was proportionate in light of the preventive purpose of warning potential investors.
Extrahierte Begründung
The activities were not isolated: deposits of about EUR 7.7 million had already been collected and X. planned to raise further deposits in the hundreds of millions. The risk to investors justified the publication, and the time-limited internet publication was suitable and necessary despite its impact on professional reputation.