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us-ftc-advisory-opinions-09b4c0ba3af7ec8c972d40eea33d0f27•IPA Sponsored PPO
IPA Sponsored PPO
us-ftc-advisory-opinions-09b4c0ba3af7ec8c972d40eea33d0f27IPA Sponsored PPOGuidance
re: Concerning an IPA network's sponsorship of a PPO to negotiate prices with hospitals whose services will be marketed as part of the PPO.
t'l;lTED 5T.4TES OF A t I E R I C . 4 F E D E R A L TRADE C03131ISSION Vl'ASHI\GTO\, D C 20580 June 20, 1991 Martin J. Thompson R i s r d a n & McKinzie California P l a z a 300 South Grand Avenue 29th Floor Los Wngeles, California 90871 Dear Mr, Thompson: This letter responds to your revest f o r a staff a d v i s a q opinion concerning a proposal by a physician BPW network that sponsors a preferred provider organization (PPO) to negotiate prices with individual hospitals whose sewices will be marketed to payers as part of t h e PPQ package. For the reasons discussed below, it does not appear the proposed conduct would violate the Federal Trade Comission Act. According to your letter o f April 11, 1991, you represent a physician %PA network that currently offers a physician-services PPO to third-party payers. The IPA uses a messenger model for pricing physician semices: that is, the IPA comunieates to its member physicians the proposed prices of each third-party payer that contracts with the PPO, and each physician decides individually wherner to aceap~or reject each price proposal. The IPA wants to add hospital senices to the PPO in order to offer a complete package of senices to payers. However, it. has been infomed by payers that a messenger model will not be acceptable for the pricing of hospital semices. Instead, payers want to h o w what hospitals will participate in t h e program at the time *. t b t the payer and the PPO reach an agreement. ~herkfore,the EPA proposes to bargain on an individual basis with hbspieals that it wants to include in the package o f services it offers to third-party payers. It w i l l solicit from each of the desired hospitals its best price offer, and then negotiate, as necessary, w i t h any hospital whose prices must be reduced iP t h e PPO is to be successfuPly marketed to third-party payers. Each hospital" bid price will be kept confidential, and the hospitals will not participate in the management sf the IPA.
D Mr, Martin J. Thompson Your letter states that t h e 9PW will t a k e c e r t a i n precautions to avoid facilitating collusion among t h e hospitals, In telephone conversations supplementing your letter, you have explaiA3edthat the negotiations will be conducted by an individual or a small group of persons within the IQA; that those persons will not have any affiliation with any hospital; that t h e bid or other price i n f o m a t i o n of a hospital will not be disclosed to other hospitals; that discussions w i l l not be carried out in a way that would enable a hospital to ascertain the bids of other hospitals; and that hospitals-bids would not be widely disclosed within t h e board sf directors or general membership sf t h e IPA. I understand from your letter that the PPO operates in a large metropolitan area within which many managed case programs compete, Hospitals typically participate in a n u d e r of managed care plans, and your client will contract w i t h hospitals on a won-exclusive basis, You further state that the IPA network represents less than 10% of the physicians practicing in the region semiced by the PPO. It is not yet known what percentage sf hospitals in t h e market will participate in the program. However, t h e PPO will @ contract only with those hospitals that it feels are necessary to market the progrm successfully, and it is not anticipated that the combined market share of the hospitals participating in the PPO will be large, Your letter asks for an advisosy opinion on one "relatively narrow" question: whether there is "any inherent violation of law in the proposed scenario for conductjng negotiations over price with individual kosrZ"-\ sand then contracting to c o m i t the services o f these hospitals to payers, where the organization in vestion is not eontrolled or managed by t h e hospitals and the organization intends to create controls calculated to prevent it from facilitating any form of callusion mong competing hospitals," The eomission approved the operation of a PPO in its advisory opinion concerning Health Care Management Associates.1 In that instance, the PP8 was organized by a f i m that was not affiliated with or controlled by providers a l health care
Mr, Martin J. Thompson -3- services or insurers, H E m proposed to act as an i n t e m e d i a q between health care providers and third-pasty payers, negotiating on behalf of individual providers or integrated groups of providers binding agreements on tha prices that each provider would accept as papent for senices provided to patients covered' by- third-party payers that contracted with the PPO. Your client proposes to perfom a function similar to tkat performed by Hem, in that nt will be an i n t e r m e d i a q between individual hospitals and individual third-party payers. While the IPA network is controlled by physicians who compete w i t h one another, it does not, according to your letter, engage in collective price negotiation on behalf sf its mennDaer physicians, Nor does it appear tkat the %PA network w i l l participate in or facilitate collective negotiations by hospitals, It will simply act as an agent for individual hospitals in reaching agreements on price between the hospitals and third-party payers, A similar arrangement was the subject of a staff o p i n i o n letter issued to The Equitable Life Assurance Soeietya2 In tkat matter, Equitable proposed to act as an inlemediaq between hospitals and third-parey payers in negotiating hospital reimbursement rates that would be based on the Diagnosis Related @ Groups ( "DRGs" ) developed by Medicare. Specifically, Equitable proposed to identify hospitals willing to enter into agreements to accept DRG reimbursement, and to negotiate with the hospitals individually specific rates that would be binding on the hospitals and the third-party payers, There was to be no eolleetive negotiation with hospitals, and Equitable intended to limit t h e availability of the rates it negotiated to payers covering no wore than 15 to 20% of the population of any relevant geographic area* The staff eoneluded that the proposal did n o t appear likely to restrain earnpetition unreasonably in any market, The proposed negotiations between hospitals and the physician network, as you have described them, do not appear to raise serious antitrust concerns, The hospitals will not participate in t h e management of the physician I P A network that will conduct negotiations on behalt sf individual hospitals with third-party payers, and the IPA itself will not negotiate co%leetively on behalf sf the hospitals, Furthemore, the IPA proposes to take specific precautions to ensure the confidentiality sf pricing information obtained from each Letter from M e Elizabeth Gee to Jonathan E. Gaines (March 26, 1986).
Mr, Martin J. Thompson hospital, Therefore, t h e proposed arrangement would not appear to be a price-fixing mechanism f o r hospitals, or create any o t h e r horizontal agreement that is inherently suspect under the antitrust laws, Moreover, there does not appear to be any significant danger that t h e PPQ will obtain market power or will be able to impede the development or operation of other managed care programs, The PPO represents fewer than 10% of the physicians practicing in the metropolitan area where the PPO operates, and does not anticipate t h a t it will represent a Barge proportion of t h e hospital business in the area, F u r t h e r m o r e , t h e participation agreements between the PPO and the health care providers will be non-exclusive, so that providers will be able to participate in other managed eaze programs, Thus, the proposed conduct does n o t appear to create an appreciable r i s k o f actual or attempted monopolization, For the seasons stated above, it does not appear that the proposal you have described is likely to be an unfair method sf competition in violation of the Federal Trade Comission Act, 0 Under the Comission" Rules of Practice S1*3(e), the Comission is not bound by this staff opinion and reserves the right to rescind it at a later tiine. In addition, this office retains the right to reconsider the questions involved and, with notice to the requesting party, Lo rescind or revoke the opinion if implementation sf t h e proposed p r s g r m results in substantial anticompetitive effects, if t h e program is used for improper purposes, or if t h e public interest othemise so requires, I Mark J. ~orosghak Assistant Director
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