Consent required directly for the advertiser’s telephone marketing

82 OWi-400 Js 792/13-362/13Court of First InstanceNov 19, 2013Competition lawConvicted

Extracted by Omnilex

Omnilex summary

The Bonn District Court convicted the affected person of negligent breach of supervisory duties for the period from 23 February 2011 to 29 February 2012. It imposed a fine of EUR 5,000 and ordered her to bear the procedural costs and her necessary expenses. The court stated that consent to advertising calls is valid only when the consent declaration is addressed to the actual principal—the company being advertised. The judgment cites §§ 30 and 130 OWiG and § 7(1) and (2), no. 2 UWG.

Omnilex headnote

§ 7(1), (2), no. 2 UWG; effectiveness of consent to advertising calls. Consent to telephone advertising is effective only if the declaration of consent identifies the actual principal of the advertising, namely the company whose products or services are promoted, as its recipient. A declaration addressed only to an intermediary or another entity does not establish consent in favour of the advertised company. The required attribution must be ascertainable from the consent declaration itself.

Full text

Amtsgericht Bonn — 82 OWi-400 Js 792/13-362/13 — Urteil

Entscheidungsdatum: 2013-11-19

Aktenzeichen: 82 OWi-400 Js 792/13-362/13

ECLI: ECLI:DE:AGBN:2013:1119.82OWI400JS792.13.00

Dokumenttyp: Urteil

Spruchkörper: 82. Strafabteilung

Normen: OWiG §§ 30, 130; UWG § 7

Leitsätze

Die Einwilligung in Werbeanrufe ist nur dann wirksam, wenn sie ausweislich der Einwilligungserklärung gegenüber dem eigentlichen Auftraggeber - der beworbenen Firma - erklärt wird.

Tenor

Die Betroffene wird wegen fahrlässiger Aufsichtspflichtverletzung im Zeitraum 23.02.2011 bis 29.02.2012 zu einer Geldbuße von 5.000,00 € verurteilt.

Die Betroffene trägt die Kosten des Verfahrens und ihre notwendigen Auslagen.

  • §§ 30, 130 OWiG, § 7 Abs. 1, Abs. 2 Nr. 2 UWG -

Keywords

telephone advertisingconsentsupervisory dutyadministrative fine

Consent to advertising calls is effective only if the declaration of consent is made to the actual principal, namely the advertised company.

Consent must, on the face of the consent declaration, be given to the company being advertised, not merely to another entity.

A fine of EUR 5,000 was imposed, with the affected person liable for the costs of the proceedings and her necessary expenses.

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