Bruce Rush v. Greatbanc Trust Company

In the
United States Court of Appeals
For the Seventh Circuit
____________________
No. 25-1736
BRUCE R USH ,
Plaintiff-Appellant,
v.
GREATBANC TRUST C OMPANY , et al.,
Defendants-Appellees.
____________________
Appeal from the United States District Court for the
Northern District of Illinois, Eastern Division.
No. 1:19-cv-00738 — Andrea R. Wood, Judge.
____________________
A RGUED DECEMBER 12, 2025 — DECIDED J ULY 17, 2026
____________________
Before EASTERBROOK, J ACKSON -A KIWUMI , and LEE, Circuit
Judges.
JACKSON -A KIWUMI , Circuit Judge. In 2016, the Board of Di-
rectors of the printing company Segerdahl Corporation sold
the company to a private equity firm. Bruce Rush, a share-
holder in the employee stock ownership plan that wholly
owned the company, was not simply dissatisfied with the
sale, he saw malfeasance. So Rush brought this suit under the
Employee Retirement Income Security Act of 1974 (ERISA),

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2 No. 25-1736
29 U.S.C. § 1001 et seq., against Segerdahl’s named ERISA
trustee, GreatBanc Trust Company, and several Segerdahl
Board members (collectively “Defendants”). Rush alleges De-
fendants violated their ERISA-imposed fiduciary obligations
to Segerdahl’s employee stock ownership plan by organizing
and approving the sale for less than Rush thinks the company
was worth. After a three-week bench trial, the district court
found for Defendants on all claims. We affirm.
I.
We recount the facts from the trial record and the parties’
stipulations. We begin with the Segerdahl Corporation’s his-
tory and the structure of its employee stock ownership plan.
We then explain Segerdahl’s search for a buyer, its negotia-
tions with the winning bidder, and the sale’s approval and
closing. We end with the procedural history of this case.
A. Segerdahl and its Employee Stock Ownership Plan
Founded in 1956 and headquartered in Wheeling, Illinois,
the Segerdahl Corporation was a direct-mail printer of adver-
tisements that higher-end retailers mailed to potential cus-
tomers. In 2003, Segerdahl formed an employee stock owner-
ship plan, or ESOP. ESOPs are retirement plans that allow em-
ployees to invest for retirement by obtaining stock in the com-
pany for which they work. The ESOP that Segerdahl formed
soon bought out the company’s remaining shares and became
the company’s sole owner. GreatBanc served as the ESOP’s
trustee and managed its assets.
The ESOP was the brainchild of Defendant Richard
Joutras, who was Segerdahl’s CEO from 2003 to 2015 and the
ESOP’s largest individual shareholder. With the exception of
GreatBanc, all other named Defendants also invested hun-
dreds of thousands of dollars each in the ESOP. These De-

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No. 25-1736 3
fendants are Mary Lee Schneider, Bob Cronin, Rod Goldstein,
and Peter Mason. Schneider replaced Joutras as Segerdahl’s
CEO in 2015. Cronin, Goldstein, and Mason (the “Outside Di-
rectors”) were retained by Joutras to serve as independent di-
rectors on a new Segerdahl Board, which Joutras formed to
advise on and approve a possible sale of the company. Rush,
who was Segerdahl’s vice president of manufacturing, was
also an ESOP shareholder.
In 2014, Segerdahl adopted a new “stock appreciation
rights” (“SAR”) plan for distributing shares in the ESOP to
senior management. Under the SAR plan, Segerdahl manage-
ment would receive ESOP shares in the form of SAR units that
vested over three years or upon a change of control. Upon ex-
ercising an SAR, the SAR holder received, in cash, the differ-
ence between Segerdahl’s share price at vesting and a “strike
price” equal to Segerdahl’s share price at the time the SARs
were issued. The chart below shows the SARs awarded to the
relevant parties in this case and their value when exercised
upon Segerdahl’s sale.
Name Number of
SAR Units
Awarded
Strike Price at
Issuance
Share Price at
Vesting
Total Cash Re-
ceived from
SARs Upon Ex-
ercise
Joutras 800 $4,025.90 $13,072 $7,236,568
Schneider 800 $7,792.45 $13,072 $4,223,328
Rush 200 $4,025.90 $13,072 $1,809,142
Cronin 100 $5,719.35 $13,072 $735,226
Goldstein 100 $5,719.35 $13,072 $735,226
Mason 100 $5,719.35 $13,072 $735,226

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4 No. 25-1736
In order to facilitate ESOP share redemptions, Segerdahl
retained accounting firm Stout Risius Ross to conduct valua-
tions of Segerdahl’s share price at six-month intervals (on
June 30 and December 31 of each year). Stout’s valuations re-
flect that Segerdahl’s share value grew considerably through-
out the ESOP’s lifetime, from $366.80 in December 2003, to
$12,638.00 by December 2015. Joutras attributed Segerdahl’s
share price growth in part to a 2014 buyback of about 8,000
ESOP shares belonging to former employees. Because the
buyback reduced the number of outstanding ESOP shares, the
value of the 12,000 remaining shares grew. But rather than
pay back all the shares’ value at once, Segerdahl opted to pay
only 20% of the shares’ value in cash upfront and cover the
remaining 80% with promissory notes payable in equal in-
stallments over four years.
B. Segerdahl Searches for a Buyer
By 2015, with its share price continuing to climb, Seger-
dahl was concerned about potential liquidity issues arising
from a large number of share redemptions when Segerdahl
shareholders (over half of whom were over 60) retired and
cashed out their shares. Given this uncertainty, Joutras and
other Segerdahl managers decided to shop for a buyer for the
company.
After an initial round of talks with a private equity firm
fell through, Segerdahl retained JP Morgan Chase investment
banker Jeffrey Vergamini to lead a search for the right buyer.
Vergamini had significant experience selling companies, but
had never sold an ESOP-owned company.
Segerdahl gave Vergamini a number of guidelines for the
search. The most important for our purposes is Segerdahl’s
direction to prioritize “financial buyers” instead of “strategic

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No. 25-1736 5
buyers.” A financial buyer—typically a private equity firm—
“look[s] for [an] undervalued target[] with a potential to gen-
erate high cash flow, often after a reorganization,” “treats the
target as a part of its financial portfolio” after acquisition,
“and sells it once exit opportunities become sufficiently ap-
pealing.” Alexander S. Gorbenko & Andrey Malenko, Strate-
gic and Financial Bidders in Takeover Auctions, 69 J. F IN . 2513,
2513 (2014). By contrast, strategic buyers “are usually compa-
nies in a related type of business, such as competitors, suppli-
ers, or customers” who “tend to look for targets that offer
long-term operational synergies and integrate them into their
own business.” Id.
Although the parties disagree about why Segerdahl chose
not to pursue strategic buyers, they do not dispute that JP
Morgan pitched Segerdahl solely to financial buyers. Four
private equity firms made it to the final stage of the bidding
process, during which they submitted an initial, pre-due dili-
gence bid. The final candidates and their bids were:
Bidder Initial Bid Details
ICV $300 million After diligence,
revised its bid to
$250 million
with a $15 mil-
lion earn out,
which Segerdahl
rejected. Deal
closed at $265
million with no
earn out

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6 No. 25-1736
Wynnchurch $270 to $293 mil-
lion
Withdrew after
beginning dili-
gence
Madison Dearborn $270 to $280 mil-
lion, with poten-
tial to reach $306
to $318 million
contingent on
certain financial
arrangements
Withdrew when
Segerdahl reen-
gaged following
ICV’s revised
bid
Stephens Group $250 million to
$270 million
Eliminated right
away because it
was the low bid-
der
Segerdahl cut Stephens Group early on because it was the
low bidder and too skeptical of Segerdahl’s value.
Wynnchurch withdrew soon after beginning the due dili-
gence process. That left ICV and Madison Dearborn as the fi-
nal candidates heading into the late summer of 2016. Dili-
gence got underway on the buyer side. Meanwhile Great-
Banc, the ESOP trustee, retained Stout to prepare a valuation
of Segerdahl in anticipation of the sale and retained the law
firm of Drinker, Biddle, and Reath to advise on the legal side.
C. Negotiations with ICV
Some months into the diligence phase, ICV—which had
been the high bidder in the pre-due diligence round—submit-
ted a revised, lower offer. The offer was $250 million with an
additional $15 million “earnout,” which ICV would pay if
Segerdahl achieved certain year-end performance goals. ICV
partner Lloyd Metz testified that ICV lowered its bid because

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No. 25-1736 7
it was concerned about Segerdahl’s recent profit projections.
Vergamini similarly testified that ICV lowered its bid because
“the business was underperforming.” For his part, Rush
claims the lowered bid was the result of two missteps by De-
fendants. First was Vergamini’s disclosure, at the Board’s re-
quest, of Stout’s 2015 year-end valuation of Segerdahl to ICV.
The second alleged error was Joutras purportedly revealing
to ICV that ICV was the sole remaining bidder.
Segerdahl’s initial reaction to the lowered offer was not
positive, to say the least. For instance, in one internal email,
Schneider described the revised offer as “the most onerous,
one-sided, insulting proposal possible.” Segerdahl also told
Vergamini to reengage with the other remaining bidder, Mad-
ison Dearborn, but Madison Dearborn withdrew from consid-
eration soon after Vergamini reached out. Other than attempt-
ing to reengage with Madison Dearborn, Segerdahl did not
engage in discussions with any other potential buyer after re-
ceiving ICV’s revised offer.
With ICV now the only remaining bidder, Vergamini fo-
cused on getting ICV to up its bid through hardball negotia-
tion tactics. In Vergamini’s own words, he “insulted” ICV and
“made them feel small” in order to “put them on their back
heels, put them off balance.” As another “tactic,” Vergamini
told Segerdahl to disable ICV’s access to the shared database
ICV was using for diligence. In addition to this aggressive be-
havior, Vergamini emphasized to ICV other sources of value
in the transaction, including a potential tax election that could
lower Segerdahl’s pretax earnings and allow ICV to reduce
income tax payments (the “338(h)(10) election”) and a pend-
ing sale-leaseback of Segerdahl’s manufacturing facilities
that, per Vergamini, would improve Segerdahl’s valuation by
an estimated $10 million.

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8 No. 25-1736
After weeks of negotiations, on October 14, 2016, ICV sub-
mitted another revised bid to buy Segerdahl for $265 million
in cash with no earnout. Vergamini touted $265 million as an
“absolutely terrific” price “given the fact that the business
was underperforming significantly” compared to the projec-
tions that Segerdahl had shared with buyers at the initial bid-
ding stage. ICV’s internal deliberations also reflect its con-
cerns that it was overpaying at $265 million given Segerdahl’s
declining financial health. According to Metz, $265 million
was ICV’s “absolute[]” ceiling.
D. GreatBanc Approves the Sale
As the ESOP trustee, GreatBanc had ultimate discretion to
approve or reject ICV’s $265 million offer. To inform its deci-
sion, GreatBanc solicited the Outside Directors’ views on the
transaction’s fairness. GreatBanc also tasked Stout and
Drinker, the accounting and legal advisors for GreatBanc in
its capacity as ESOP trustee, with evaluating the sale.
The Outside Directors recommended that GreatBanc ap-
prove the sale to ICV at $265 million. In deciding whether to
recommend approving the sale, the Outside Directors consid-
ered Segerdahl’s poor financial performance against its pro-
jections in the second half of 2016; the ESOP’s prior valuations
and projected future valuation; the fact that ICV was paying
a higher EBITDA1 multiple than comparable transactions;
1 EBITDA means Earnings Before Interest, Taxes, Depreciation, and
Amortization. Kuebler v. Vectren Corp., 13 F.4th 631, 640 n.3 (7th Cir. 2021).
“This metric is often used to evaluate a company’s operating performance
independent of potentially ‘noisy’ factors that can vary from company to
company based on existing capital structure, tax issues, and the like.” Id.
Financial analysts often value private companies by multiplying their
EBITDA by a factor called an “EBITDA multiple,” which is “determined
by a combination of precedent transaction analysis, examining current

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No. 25-1736 9
and Segerdahl’s uncertain future if it decided not to consum-
mate the transaction. The Outside Directors also weighed
whether to seek out competing bids from two strategic buy-
ers, RR Donnelley and Quad/Graphics, but decided that do-
ing so was not in the ESOP’s best interest.
Stout conducted a “fairness analysis” that valued Seger-
dahl at $249 to $293 million. The fairness analysis did not ex-
pressly reference the 338(h)(10) election, the sale-leaseback, or
the expected value of a settlement Segerdahl expected to re-
ceive in litigation over fraud by a temporary staffing agency
at one of Segerdahl’s facilities (which the parties refer to as
the “Wolf Road fraud”). Stout nevertheless concluded the
$265 million proposed sale price was adequate consideration
for the ESOP because it represented “not less than Fair Market
Value” for the ESOP’s shares.
The Drinker due diligence report considered the myriad
legal issues relevant to the proposed sale. These included ex-
ecutive employment and transaction bonus agreements,
change of control payments, and potential claims such as for
the Wolf Road fraud. The Drinker attorney who prepared the
diligence report, David Rubenstein, testified that Drinker con-
sidered the 338(h)(10) election but did not view it as “mate-
rial” because Drinker doubted whether a buyer would pay
more for the opportunity to exercise the tax election post-sale.
Drinker also considered the potential impact of a settlement
of litigation over the Wolf Road fraud, and similarly con-
market trends and other valuation methodologies.” Jack Chang, A Guide
to EBITDA Multiples and Their Impact on Private Company Valuations, FORBES
(June 16, 2022, 8:15AM), https://www.forbes.com/councils/forbesbusi-
nesscouncil/2022/06/16/a-guide-to-ebitda-multiples-and-their-impact-on-
private-company-valuations/.

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10 No. 25-1736
cluded it was not material because the litigation was not near
an end and any potential return was “speculative” and not
significant enough to affect the deal.
Along with the opinions from Stout and Drinker, Great-
Banc conducted its own investigation of the ICV transaction
during the summer and fall of 2016. GreatBanc’s CEO Jim
Staruck, who oversaw the trusteeship of Segerdahl, attended
at least two meetings with management and Vergamini, dur-
ing which the group discussed the value of the 338(h)(10) elec-
tion, the sale-leaseback, and the potential Wolf Road fraud
settlement.
The GreatBanc Fiduciary Committee (which signed off on
all GreatBanc trustee decisions) approved the transaction dur-
ing a meeting on November 29, 2016. Staruck’s notes from the
meeting explained that ICV’s revised bid of $265 million was
reasonable in light of negative financial projections Segerdahl
had released over the prior months. Staruck’s notes also re-
flected that Stout had not included either the sale-leaseback
or the 338(h)(10) election in the valuation because there were
too many outstanding variables for either to be a net value
add.
The November 29 meeting minutes reflect that Staruck
was concerned about the opportunity cost of not accepting
ICV’s offer—namely, the prospect of liquidity issues arising
from stock repurchases and how that might hamper Seger-
dahl’s growth strategy. The Committee also discussed the
post-sale compensation structure for management, including
Schneider, and Stout’s representative Andrew Ward opined
that the post-sale compensation arrangements were “rela-
tively standard in a private equity purchase deal.”

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No. 25-1736 11
GreatBanc memorialized its approval of the transaction in
a Fiduciary Process Compliance Report (“GreatBanc Re-
port”), which Staruck prepared. The report explained that the
transaction was prudent because Segerdahl’s forecasts were
on a downturn and Segerdahl faced considerable repurchase
liability in the coming years. It also emphasized that the thor-
ough sales process reflected Segerdahl’s market value.
The deal closed on December 7, 2016. Shortly before the
closing, Vergamini and Segerdahl’s management—including
Rush—met to discuss the pending sale. Rush testified that
during the meeting, Vergamini told attendees that, because
he knew the CEO of a strategic buyer, Quad/Graphics, he
“could have sold [Segerdahl] to [Quad/Graphics] for $320
million,” and wrote “320 M” on a whiteboard. Every other
witness who was at the meeting denied Vergamini said this,
including Vergamini himself.
Upon closing, Segerdahl management received the cash
value of their SARs, which was equivalent to the $13,072 share
price at which ICV bought Segerdahl minus the strike price at
which the shares were issued. Joutras received $7,236,568;
Schneider received $4,223,328; Rush received $1,809,142; and
the Outside Directors each received $735,226. Schneider
rolled over approximately $1.2 million of the proceeds from
her SARs into shares in the post-sale company and received
other “incentive” shares that were worth approximately
$573,000 when she left the company in 2018.
E. Procedural History
Dissatisfied with the sale price, Rush sued GreatBanc,
Joutras, Schneider, and the Outside Directors for approving
the sale in violation of their fiduciary duties to the ESOP. The
district court certified a class comprising between 400 and 500

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12 No. 25-1736
ESOP shareholders, 2021 WL 2453070 (N.D. Ill. June 16, 2021),
and denied in large part Defendants’ summary judgment mo-
tions, 2022 WL 17740418 (N.D. Ill. Dec. 16, 2022). The case cul-
minated in a three-week bench trial that featured testimony
from thirteen fact witnesses and four experts. The court also
received approximately 500 pages of post-trial submissions.
Following trial, the district court issued a comprehensive
written opinion awarding judgment to Defendants on all
counts. Put simply, the district court found the facts did not
support Rush’s theory that Defendants purposefully de-
pressed the sale price to benefit themselves at the expense of
the class and in violation of their ERISA-imposed fiduciary
duties. To the contrary, the district court found that Segerdahl
and JP Morgan obtained the best price they could for Seger-
dahl given its declining performance, and GreatBanc fulfilled
its fiduciary obligations in approving the sale. The district
court also concluded that Rush had not proven that any De-
fendant’s conflict of interest tainted the transaction in viola-
tion of ERISA’s prohibited-transaction rules. Rush challenges
these findings on appeal.
II.
On appeal of a bench trial ruling, we review a district
court’s legal conclusions de novo, and its factual findings for
clear error. PNC Bank, Nat’l Ass’n v. Boytor, 109 F.4th 495, 503
(7th Cir. 2024). We defer to the district court’s factual findings
unless they are “illogical or implausible” or “lack support in
inferences that may be drawn from the facts in the record.”
Estrada-Martinez v. Lynch, 809 F.3d 886, 895 (7th Cir. 2015) (ci-
tation modified) (quoting Anderson v. Bessemer City, 470 U.S.
564, 577 (1985)). Put differently, “our task on appeal is not to
see whether there is any evidence that might undercut the dis-

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No. 25-1736 13
trict court’s finding; it is to see whether there is any evidence
in the record to support the finding.” Baz v. Patterson, 100
F.4th 854, 870 n.5 (7th Cir. 2024) (citation modified).
III.
Rush’s challenges to the district court’s bench trial ruling
fall into four categories: (1) a challenge to the district court’s
determination that the individual Defendants (Joutras,
Schneider, and the Outside Directors) were not fiduciaries of
the ESOP and so could not be liable for breaching any fiduci-
ary duties; (2) challenges to the district court’s findings that
Defendants did not breach any fiduciary duties they may
have owed to the ESOP; (3) challenges to the district court’s
rulings that no Defendant possessed a conflict of interest that
would render the sale a “prohibited transaction” under
ERISA, see 29 U.S.C. § 1106; and (4) challenges to the district
court’s ruling that Rush failed to prove damages.
We need not address Rush’s first argument challenging
the district court’s ruling that the individual Defendants were
not fiduciaries of the ESOP. Even assuming that all Defend-
ants were fiduciaries, we see no clear error in the district
court’s determination that Rush failed to prove that any De-
fendant breached their fiduciary duty to the ESOP. We also
see no clear error in the district court’s finding that no Defend-
ant violated ERISA’s prohibited-transaction rules. Finally, we
see no clear error in the district court’s conclusion that Rush
failed to prove damages.
A. Breach of Fiduciary Duties
ERISA imposes two relevant types of fiduciary duties on
trustees and managers of ESOP assets: the duty of prudence
and the duty of loyalty. Appvion, Inc. Ret. Sav. & Emp. Stock
Ownership Plan by & through Lyon v. Buth, 99 F.4th 928, 943 (7th

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14 No. 25-1736
Cir. 2024). The duty of prudence requires a fiduciary to man-
age plan assets “with the care, skill, prudence, and diligence
under the circumstances … that a prudent man acting in a like
capacity and familiar with such matters would use.” 29 U.S.C.
§ 1104(a)(1)(B). The duty of loyalty requires plan fiduciaries
to discharge their duties “solely in the interest of the plan’s
participants and beneficiaries” and to “deal fairly and hon-
estly with beneficiaries … so as to ensure that a plan receives
all funds to which it is entitled.” Cunningham v. Cornell Univ.,
604 U.S. 693, 696 (2025) (citation modified); see also 29 U.S.C.
§ 1104(a)(1)(A).
Rush contends the district court legally and factually erred
in holding that none of the Defendants violated their fiduci-
ary duties. He argues the district court committed legal error
by applying an overly deferential standard of review to De-
fendants’ decisions. And Rush claims that the district court
factually erred in finding none of the Defendants’ conduct
amounted to breach. We take these arguments in turn.
1. The District Court’s Standard of Review
Rush asserts the district court erroneously applied an
abuse-of-discretion standard of review to Defendants’ deci-
sions regarding the sale. In Rush’s view, the district court read
too much into our decision in Armstrong v. LaSalle Bank Na-
tional Ass’n, where we stated that “[i]n general, judicial review
of the decisions of an ERISA trustee as of other trustees is def-
erential unless there is a conflict of interest” and adopted an
abuse-of-discretion standard for such review. 446 F.3d 728,
732–33 (7th Cir. 2006). Rush maintains the abuse-of-discretion
standard adopted in Armstrong is limited to review of a fidu-
ciary’s decisions that involve balancing the interests of differ-
ent groups of plan participants against each other. Rush ob-

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No. 25-1736 15
serves that every ESOP shareholder had the same interest in
obtaining the highest possible sale price for the company. So,
Rush reasons, Armstrong’s deferential standard does not ap-
ply to this case, and we should conduct a searching, “plenary”
review of Defendants’ conduct.
We disagree. Armstrong means what it says: an ERISA fi-
duciary’s decisions should receive judicial deference where
there is no conflict of interest. The Supreme Court has ob-
served that “principles of trust law” inform the standard of
review for ERISA fiduciaries’ decisions. Firestone Tire & Rub-
ber Co. v. Bruch, 489 U.S. 101, 111 (1989) (citing Cent. States, Se.
& Sw. Areas Pension Fund v. Cent. Transp., Inc., 472 U.S. 559,
570 (1985)). Well-settled trust law principles instruct that a
trustee’s discretionary decisions involving the administration
and management of plan assets receive deferential review. See
Restatement (Third) of Trusts § 87 cmt. b (A.L.I. 2007); Bruch, 489
U.S. at 111 (“Trust principles make a deferential standard of
review appropriate when a trustee exercises discretionary
powers.”); Morton v. Smith, 91 F.3d 867, 870 (7th Cir. 1996) (ex-
plaining that a trustee’s discretionary decisions are reviewed
for abuse of discretion). And the ESOP plan document itself
states that the ESOP administrator has “sole and absolute dis-
cretion” in discharging its duties under the plan. See Johnson
v. Allsteel, Inc., 259 F.3d 885, 890 (7th Cir. 2001) (judicial review
of fiduciary’s decisions is deferential where plan itself vests
fiduciaries with discretion). Accordingly, the district court ap-
plied the correct standard of review to Defendants’ fiduciary
decision making.

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16 No. 25-1736
2. Alleged Fiduciary Breaches
We turn to the district court’s conclusion that no Defend-
ant breached their fiduciary duties to the ESOP. We find no
error, much less clear error.
We emphasize again that our task is not to reweigh the
evidence or find the facts anew. On clear error review, we
only assess whether the district court’s findings have any sup-
port in the record. If so, we must affirm even if we might have
come to a different conclusion were we sitting as the trier of
fact. See Anderson, 470 U.S. at 573–74. “A finding that is plau-
sible in light of the full record—even if another is equally or
more so—must govern.” Cooper v. Harris, 581 U.S. 285, 293
(2017) (citation modified).
Rush does not clear this high hurdle with respect to any of
his fiduciary breach claims. Rush argues that Defendants
breached their fiduciary duties to the ESOP in five ways: (1)
by marketing Segerdahl to financial buyers to the exclusion of
strategic buyers; (2) by resuming negotiations with ICV after
ICV lowered its offer; (3) by allegedly disclosing the 2015 val-
uation of Segerdahl to ICV during the diligence process; (4)
by allegedly disclosing to ICV that it was the only bidder; and
(5) as to GreatBanc, by failing to fulfill its fiduciary obligations
to supervise the negotiations and adequately scrutinize the
deal’s fairness.2 With each argument, Rush disagrees with the
2 Rush has waived all other bases for his fiduciary breach claims. See
R.R. Maint. & Indus. Health & Welfare Fund v. Mahoney, 144 F.4th 957, 964
(7th Cir. 2025) (“Perfunctory and undeveloped arguments are waived ….”
(citation modified)).

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No. 25-1736 17
way the district court interpreted the evidence, but he does
not point to any clear error in the district court’s findings.
a. Excluding strategic buyers
The parties agree that the Board told JP Morgan to priori-
tize financial buyers over strategic buyers in the initial search.
The parties disagree about why. As Defendants tell it, only
two competitors in the direct mail printing industry,
Quad/Graphics and RR Donnelley, were plausible candi-
dates, and Segerdahl believed neither company was in a po-
sition to consummate such a large transaction. RR Donnelley
was in the process of splitting into three new public compa-
nies and had recently purchased another direct-mail com-
pany. And Segerdahl believed Quad/Graphics was struggling
financially and would not be in financial shape to make a
large acquisition. Finally, Segerdahl noted that the transaction
might not be enticing to Quad/Graphics or RR Donnelley be-
cause those companies were operating at EBITDA multiples
lower than Segerdahl’s. As Vergamini testified, publicly
traded companies typically do not buy assets with EBITDA
multiples higher than their own because the market typically
values the earnings of the acquired asset at the acquirer’s
lower multiple, which diminishes the value of paying a
higher price for a better-performing asset.
Defendants also testified to more generalized concerns
that marketing the company to strategic buyers might allow
Segerdahl’s competitors to use the due diligence process to
get a competitive advantage over Segerdahl. Of course, if the
sale closed, that wouldn’t matter. But if talks fell through, the
sensitive information the would-be acquirer learned about
Segerdahl during the due diligence process could give that
competitor a leg up in the intensely competitive direct-mail

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18 No. 25-1736
printing industry. Segerdahl additionally feared the diligence
process could cause salespeople Segerdahl had recently
poached from Quad/Graphics and RR Donnelley to return to
their old employers or move to another company.
As Rush tells it, Defendants’ rationales for pursuing finan-
cial buyers are neatly arranged stories concocted after the fact
to cover up the real reasons Defendants did not want to shop
Segerdahl to competitors. First, Rush claims the Board
wanted to depress the sale price to ensure Schneider would
more easily be able to obtain equity in the post-sale com-
pany—a lower sale price meant post-sale shares would be
cheaper. To achieve this aim, Rush argues Defendants inten-
tionally steered JP Morgan towards financial buyers because
they knew financial buyers would on balance pay less for
Segerdahl than strategic buyers. Second, Rush contends that
senior management, including Joutras and Schneider,
thought a financial buyer would be more likely to retain the
current management after the sale. Rush argues that Defend-
ants intentionally pursued both these ulterior objectives at the
expense of maximizing the ESOP’s sale price.
We see no clear error in the district court’s rejection of
Rush’s theories. True, Rush points to evidence that Schneider
and Joutras were concerned that a sale to a strategic buyer
would lead to mass layoffs, including of senior personnel. For
example, Rush highlights an email in which Schneider ob-
serves “[a] strategic buyer would likely pay more—and we
could have pursued that. In that scenario, the vast majority of
the workforce would be out of jobs day 1.”
This statement certainly could support the conclusion that
Schneider excluded strategic buyers to save jobs and at the
expense of shareholder value. But the district court instead

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No. 25-1736 19
chose to credit Schneider and Joutras’s testimony that the de-
cision to exclude strategic buyers was motivated by the risk
of allowing competitors to access competitively sensitive in-
formation as part of the diligence process. The district court
further accepted Defendants’ explanations that RR Donnelley
and Quad/Graphics were in poor positions to acquire Seger-
dahl in any event. And the district court believed Schneider’s
explanation that her email was describing a hypothetical
world in which a strategic buyer had the balance sheet neces-
sary to complete a transaction. Because each of these findings
has some support in the record, the district court did not
clearly err in concluding that Defendants’ explanations for
not shopping Segerdahl to RR Donnelley or Quad/Graphics
were more credible than Rush’s own hypotheses. See Cooper,
581 U.S. at 309 (courts of appeals owe “singular deference to
a trial court’s judgments about the credibility of witnesses”).
The district court also reasonably concluded that Schnei-
der, Joutras, and the Outside Directors would not have inten-
tionally searched for a buyer who would pay less for Seger-
dahl given that the value of their SARs was directly tied to
Segerdahl’s sale price. Rush does not and cannot dispute that
the individual Defendants’ pecuniary interests were aligned
with the ESOP’s own interests in obtaining a higher sale price.
In sum, the district court did not clearly err in finding that
excluding strategic buyers was not a breach of fiduciary duty.
b. Resuming negotiations with ICV following revised
offer
Rush next argues that Defendants’ decision to reengage
with ICV after it dropped its offer from $300 million to $250
million shows that Defendants were not acting in the ESOP’s
best interests. Rush reasons that prudent fiduciaries would

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20 No. 25-1736
have gone to Quad/Graphics or RR Donnelley for a compet-
ing bid rather than come back to the table with ICV right
away. Instead of getting another bid, Rush claims Joutras and
Schneider returned to ICV out of personal motivations to
close the sale before year’s end. Specifically, Rush notes that,
around the same time the Board decided to reengage with
ICV, Segerdahl’s tax lawyers told it that IRS guidance prohib-
ited Segerdahl from using its own stock to secure the promis-
sory notes issued in connection with the 2014 share buyback.
Rush reasons that because Joutras and Schneider faced im-
pending “personal liability” for the securitization issue, they
wanted to get the deal done (and get out) quickly, rather than
shop the company further and get a better price.
The district court soundly rejected that theory. It noted
that the risk of IRS action was “speculative” and “hypothet-
ical” because the securitization guidance was just that—guid-
ance. Nothing in the guidance compelled the IRS to investi-
gate Segerdahl, and the IRS had not yet done so. Thus, even if
Segerdahl’s conduct actually violated IRS rules (as Rush’s ex-
pert testified), the district court reasonably concluded the risk
of personal liability was remote and did not justify a finding
that Joutras or Schneider breached their fiduciary duties.
Rush’s theory has other defects. If Joutras and Schneider
were chiefly motivated to close the deal as quickly as possible
rather than to get the best price for the sale, one would have
expected them to accept the initial $250 million offer outright.
They instead aggressively pushed ICV—through Vergam-
ini—to bump up the sale price over more than a month of ad-
ditional negotiations. This conduct is wholly inconsistent
with Rush’s need-for-speed assertion. Moreover, the record
shows Segerdahl did not engage with RR Donnelley and
Quad/Graphics following ICV’s lowered offer for the same

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No. 25-1736 21
reasons they did not include strategic buyers in the initial can-
didate pool: they were concerned about disclosing sensitive
information to competitors and did not think either company
was financially able to support a transaction.
c. Disclosing 2015 valuation to ICV
Rush next attacks the Board’s decision to disclose Stout’s
2015 year-end valuation of Segerdahl to ICV during the dili-
gence process. He claims no reasonable fiduciary would have
disclosed Segerdahl’s valuation in the midst of diligence, es-
pecially because the valuation had a confidentiality provision
requiring GreatBanc’s consent before disclosure (which
Segerdahl did not obtain). In support, Rush cites testimony
from Staruck and GreatBanc’s legal counsel, both of whom
stated that it typically is not in a seller’s interest to divulge
such information.
The district court instead found persuasive Vergamini’s
explanation that he shared the valuation because “it told a
good story of why this business should be valued highly be-
cause it’s growing and it’s got high EBITDA and the margin
profile is strong.” Schneider, too, stated she told Vergamini to
share the valuation because she wanted to “provide some un-
derstanding of what [the] share price was so they understood
what the minimum floor was, and they could build from
there.”
The district court did not clearly err in believing Vergam-
ini and Schneider’s stated reasons for disclosing the valua-
tion. See Cooper, 581 U.S. at 309. While Rush argues in hind-
sight that the valuation led to ICV lowering its offer, the dis-
trict court observed that Segerdahl’s poor performance in the
first half of 2016 is a more likely explanation for ICV’s deci-
sion. Nothing in the record contradicts that finding, so we

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22 No. 25-1736
may not disturb it. See Anderson, 470 U.S. at 574 (“Where there
are two permissible views of the evidence, the factfinder’s
choice between them cannot be clearly erroneous.”).
d. Leaking to ICV that it was the only bidder
Rush contends Joutras violated his fiduciary duties by dis-
closing to ICV’s Frank Clark that ICV was the only active bid-
der, which Rush claims led ICV to lower its bid. In support,
Rush cites an email exchange between a Segerdahl executive
and Vergamini in which the two speculate about whether
Joutras “leaked [this fact] to Frank Clark” because “[h]e has a
hard time keeping things to himself.”
The district court found that there was no leak and that
ICV independently discerned it was the only bidder. The trial
evidence supports that conclusion. Metz denied that ICV re-
ceived a leak from Joutras that it was the only buyer. Instead,
Metz testified that ICV’s own diligence provided it with in-
sight into its position in the bidding process. Metz also ex-
plained that ICV inferred it was the sole bidder from Vergam-
ini’s “begging and pleading” for ICV to raise its revised offer.
It was not clear error for the district court to believe ICV’s ex-
planation over Rush’s speculative contentions. See Estrada-
Martinez, 809 F.3d at 895 (”When a fact-finder bases her find-
ing on a decision to credit a witness’s testimony, that finding
‘can virtually never be clear error’ as long as the testimony is
‘coherent and facially plausible,’ ‘not internally inconsistent,’
and ‘not contradicted by extrinsic evidence.’” (quoting Ander-
son, 470 U.S. at 575)).
e. Failing to perform trustee obligations
Finally, Rush contends GreatBanc failed to fulfill its fidu-
ciary duties because it did not independently negotiate the
sale price and instead simply rubber-stamped the deal Ver-

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No. 25-1736 23
gamini and the Board struck with ICV. The district court dis-
agreed, finding that GreatBanc discharged its fiduciary obli-
gations by relying on a litany of independent advisors: JP
Morgan, Stout, and Drinker.
Rush protests that such independent advice cannot
“whitewash” a trustee’s failure to perform its fiduciary obli-
gations. See Donovan v. Bierwirth, 680 F.2d 263, 272 (2d Cir.
1982) (observing that obtaining independent counsel does not
“operate as a complete whitewash which, without more, sat-
isfies ERISA’s prudence requirement”). GreatBanc did not
merely defer to its independent advisors though. It conducted
its own investigation, which included attending at least two
meetings with Vergamini and the Board; holding a half-day
Fiduciary Committee meeting to approve the transaction, at
which Staruck and GreatBanc’s advisors questioned the sale’s
fairness at length; and preparing a written report memorial-
izing its reasoning for approving the transaction. GreatBanc’s
“careful and impartial investigation” of the soundness of its
advisors’ recommendation satisfied its fiduciary obligations
in this case. Donovan, 680 F.2d at 271; see also Keach v. U.S. Tr.
Co., 419 F.3d 626, 637 (7th Cir. 2005) (stating that a trustee dis-
charges its fiduciary duties if it obtains independent advice
from an expert, “‘investigate[s] the expert’s qualifications,’
‘provide[s] the expert with complete and accurate infor-
mation’ and ‘make[s] certain that reliance on the expert's ad-
vice is reasonably justified under the circumstances.’” (quot-
ing Howard v. Shay, 100 F.3d 1484, 1489 (9th Cir. 1996))); Adams
v. Thiokol Corp., 231 F.3d 837, 845 (11th Cir. 2000) (holding that
“input from two independent firms” supported proper exer-
cise of fiduciary duties).
We conclude Rush has not shown the district court clearly
erred in rejecting all of Rush’s fiduciary breach claims.

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24 No. 25-1736
B. Prohibited Transaction
We now turn to Rush’s claims that the Segerdahl sale was
a prohibited transaction under 29 U.S.C. § 1106. As relevant
here, § 1106(a)(1) bars a plan fiduciary from causing the plan
“to engage in a transaction, if he knows or should know that
such transaction constitutes a direct or indirect … [transac-
tion] between the plan and a party in interest.” Section 1106(b)
prohibits a plan fiduciary from “deal[ing] with the assets of
the plan in his own interest or for his own account,” “act[ing]
in any transaction involving the plan on behalf of a party (or
represent a party) whose interests are adverse to the interests
of the plan” or “receiv[ing] any consideration for his own per-
sonal account from any party dealing with such plan in con-
nection with a transaction involving the assets of the plan.”
§ 1106(b)(1)–(3).
Rush contends the district court improperly overlooked
his evidence that the Defendants—specifically Schneider and
GreatBanc—were conflicted. Affording the district court’s de-
cision its due deference, we again find no clear error.
1. § 1106(b) Claims against Schneider
Before the district court, Rush asserted § 1106(b) claims
against Schneider, Joutras, and the Outside Directors based
on their alleged conflicts of interest in shepherding the sale to
ICV. On appeal, however, Rush expressly abandons his
§ 1106(b) claims against Joutras and focuses his arguments on
Schneider’s alleged self-dealing. We limit our discussion ac-
cordingly.3
3 Rush did not similarly state that he is abandoning his prohibited-
transaction argument as to the Outside Directors. Yet his argument re-
garding the Outside Directors is limited to a few paragraphs at the end of

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No. 25-1736 25
Rush argues that Schneider was conflicted in violation of
§ 1106(b) because she had two personal objectives in direct
conflict with maximizing the ESOP’s value: (1) keeping her
job as CEO of the post-sale company, and (2) growing her eq-
uity stake in the company, which she accomplished to the
tune of nearly $1.75 million upon the sale’s closing.
The district court reasonably credited testimony that it
was ICV, not Schneider, who pushed Schneider to stay on as
CEO and roll over her equity stake to invest in the new com-
pany’s stock. As Schneider testified, “I don’t know of any pri-
vate equity firm that takes over a company and doesn’t have
an expectation of management rolling money back into the
company to keep their jobs. That’s how it works.” Staruck
similarly testified that, in his experience as trustee for dozens
of ESOP transactions, the majority involve executives staying
on and rolling over their equity into shares in the post-sale
company. Moreover, ICV’s internal discussions reflect its de-
sire to keep Schneider on board. In one diligence document,
ICV named the “[o]pportunity to back a strong CEO” as a rea-
son why it was looking to buy Segerdahl. And Rush once
again fails to marshal evidence that Schneider—who received
$4.2 million from her SARs upon the deal’s closing—acted
against her own pecuniary interests by intentionally depress-
ing the sale price. We find no clear error in the district court’s
determination that Schneider did not violate § 1106(b).
his reply brief. That constitutes waiver under our caselaw. See Bradley v.
Vill. of Univ. Park, 59 F.4th 887, 897 (7th Cir. 2023) (explaining that appel-
lants waive arguments they fail to raise in the opening brief on appeal).

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26 No. 25-1736
2. § 1106(a)(1) Claims against GreatBanc
Rush also claims GreatBanc “cause[d] the plan to engage
in” the sale to ICV in violation of § 1106(a) because it ap-
proved the transaction despite knowing Schneider would be
purchasing stock in the post-sale company. Applying our de-
cision in Leigh v. Engle, 727 F.2d 113, 126 (7th Cir. 1984), the
district court rejected that argument on grounds that Rush did
not show that Schneider possessed any intent to injure the
ESOP to benefit her post-sale investment.
Rush argues the district court’s intent requirement mis-
reads Leigh. We agree with the district court’s interpretation.
It is true that Leigh urges a broad reading of ERISA’s prohib-
ited transaction rules. See id. at 126 (“We do not believe that
Congress intended the language ‘use by or for the benefit of,
a party in interest,’ … to be interpreted narrowly.” (citation
omitted)). But we have rejected a wooden, literal reading of
§ 1106(a) that would turn commonplace plan activities into
ERISA violations. In Albert v. Oshkosh Corp., the plaintiff, like
Rush, argued that a plaintiff can make out a § 1106(a) claim
“merely by identifying a ‘party in interest’ … and alleging
that the party in interest engaged in one of the transactions
listed in § 1106(a)(1).” 47 F.4th 570, 585 (7th Cir. 2022) (citing
29 U.S.C. §§ 1002(14), 1106). We disagreed because that read-
ing ”would prohibit fiduciaries from paying third parties to
perform essential services in support of a plan”—an “absurd
result[] … inconsistent with ERISA’s statutory purpose.” Id.
at 584–85.
The same logic applies here. The bright-line rule Rush ad-
vocates would mean that a fiduciary violates ERISA’s prohib-
ited transaction rules whenever it approves a transaction
knowing that an officer of the ESOP intends to invest in the

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No. 25-1736 27
post-sale entity. Under such a rule, ESOP officers would no
longer be able to maintain equity in their companies after a
transaction. But, as the evidence presented at trial established,
buyers prefer—and even expect—ESOP officers to have a
stake in the post-sale company, especially when they are stay-
ing on in an executive capacity. Preventing post-sale invest-
ment by ESOP officers would, on balance, decrease the sale
price and thereby injure ESOP shareholders. As such, Rush’s
proposed rule would contravene the very purposes of ERISA.
Moreover, even assuming Schneider’s post-sale invest-
ment qualifies the sale as a prohibited transaction, Rush’s
§ 1106(a) claim fails for another reason. The district court did
not clearly err in finding Defendants had proved their “ade-
quate consideration” affirmative defense. This defense im-
munizes a defendant from liability under the prohibited
transaction rules if the defendant proves that the “acquisition,
sale, or lease” at issue “is for adequate consideration.” 29
U.S.C. § 1108(e)(1); Cunningham, 694 U.S. at 702. In the context
of an ESOP sale, adequate consideration comprises two re-
quirements: “a substantive requirement that the value as-
signed reflect the fair market value of the asset, and a proce-
dural requirement that the fiduciary actually determine the
value assigned in good faith.” Fish v. GreatBanc Tr. Co., 749
F.3d 671, 680 (7th Cir. 2014).
As to the procedural requirement, as we explained earlier,
the district court did not err in finding GreatBanc fulfilled its
fiduciary obligations in approving the sale. For those same
reasons, we see no clear error in the district court’s determi-
nation that GreatBanc estimated Segerdahl’s value in good
faith.

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28 No. 25-1736
The substantive inquiry—whether the district court per-
missibly found that Defendants sold the ESOP for fair market
value—dovetails with Rush’s damages arguments, so we turn
to them now. As we discuss below, we find no clear error in
the district court’s determination that Defendants sold the
ESOP for its fair market value, so Defendants would prevail
on their adequate consideration defense even if Schneider’s
post-sale investments fell within the prohibited transaction
rules. Id.
C. Damages
Damages in ERISA breach-of-fiduciary-duty cases are
measured by the difference between the value of the plan as-
sets when the plaintiff cashed them out and what the assets
would have been worth absent the breach—i.e., their fair mar-
ket value. Harzewski v. Guidant Corp., 489 F.3d 799, 807 (7th
Cir. 2007); Brundle ex rel. Constellis Emp. Stock Ownership Plan
v. Wilmington Tr., N.A., 919 F.3d 763, 781 (4th Cir. 2019), as
amended (Mar. 22, 2019). Rush’s damages argument relies on
an estimate prepared by his expert, Daniel Van Vleet. Van
Vleet opined that the sale to ICV damaged the ESOP by $19
million or $44 million (depending on the method of valua-
tion). The district court disagreed with Van Vleet’s analysis
on grounds that Van Vleet “presumes a hypothetical buyer
and assigns damages regardless of whether there was a mar-
ket for Segerdahl at the calculated fair market value.” Because
Rush had not shown there was an actual buyer willing to pay
the higher price Van Vleet suggests Segerdahl was worth, the
district court did not credit Van Vleet’s estimate as evidence
of damages.
We review the district court’s fair-market-value determi-
nation for clear error. Eyler v. Comm’r, 88 F.3d 445, 451 (7th

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No. 25-1736 29
Cir. 1996). We see none here. The district court reasonably
concluded that the price ICV paid after conducting diligence
and arms-length negotiations with Segerdahl and JP Morgan
was a better approximation of fair market value than Van
Vleet’s “hypothetical buyer” analysis. As Vergamini testified,
fair market value in the mergers and acquisitions context is
“[u]ltimately … what the market dictates it is.” Cf. Balcor Real
Est. Holdings, Inc. v. Walentas-Phoenix Corp., 73 F.3d 150, 153
(7th Cir. 1996) (“[T]he best evidence of the market value … is
what people pay for it.”).
As other evidence of damages, Rush points to his own tes-
timony that Vergamini boasted to a room full of Segerdahl ex-
ecutives that they “could have sold [Segerdahl] to
[Quad/Graphics] for $320 million.” But the district court did
not clearly err in not crediting this uncorroborated hearsay.
Cf. PNC Bank, 109 F.4th at 505–06 (no clear error in refusing to
credit plaintiff’s testimony where there were sound justifica-
tions for doubting his version of events).
Finally, Rush insists the final sale price did not reflect three
other sources of value: the pending sale-leaseback of some of
Segerdahl’s Chicagoland facilities; the 338(h)(10) tax election;
and the settlement value of the “Wolf Road fraud” case. Rush
claims Defendants failed to market these points to ICV and
that this failure depressed ICV’s offer below Segerdahl’s fair
market value.
The record shows otherwise. As the district court found,
Defendants did pitch each of these sources of value to ICV.
ICV simply did not agree that they were worth as much as
Rush believes. For example, Vergamini marketed the sale-
leaseback to buyers as a way to move debt off Segerdahl’s bal-
ance sheet. Despite Vergamini’s “pounding the table” on the

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30 No. 25-1736
sale-leaseback’s benefits, ICV did not see any value in it after
conducting its own diligence. Similarly, Ward and Metz each
testified that the Wolf Road litigation came up in Stout’s and
ICV’s respective diligence, and Drinker’s diligence memo ref-
erences the litigation as well. Ward and Staruck testified that
the value of the Wolf Road settlement was ultimately uncer-
tain and depended on contingencies like whether the defend-
ant was solvent and the progress of the litigation.
As for the 338(h)(10) tax election, the record shows—con-
trary to Rush’s assertions—that ICV did incorporate the tax
election into its $265 million revised offer. Rush’s assertions
that the sale price failed to reflect the tax election’s value seem
simply to reflect his view that the election should have been
valued more highly.
In sum, the district court did not clearly err in rejecting
Rush’s damages arguments.
IV.
The district court issued a thorough decision following a
three-week-long bench trial during which Rush had ample
opportunity to present his case. Rush has a different view of
the facts. But our role on appeal is not to retry issues the dis-
trict court permissibly resolved against him after applying the
correct legal standard to the disputed facts.
AFFIRMED.

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