Implus Footcare, LLC v. Vore

Implus Footcare, LLC v. Vore, 2026 NCBC 34.

STATE OF NORTH CAROLINA IN THE GENERAL COURT OF JUSTICE
SUPERIOR COURT DIVISION
WAKE COUNTY 24CV020659-910

IMPLUS FOOTCARE, LLC,

Plaintiff,

v.
ORDER AND OPINION ON
TODD VORE, BLUE SAN, LLC, H.B. PLAINTIFF’S MOTION FOR PARTIAL
SHOES CO., THE MIKE HALE JUDGMENT ON THE PLEADINGS
COMPANY, RICHARD CHANG,
MERRICK JONES, MATTHEW
CARTER, and SHARON FAN,

Defendants.

THIS MATTER is before the Court on Plaintiff Implus Footcare, LLC’s

Motion for Partial Judgment on the Pleadings (“Motion,” ECF No. 186).

Having considered the Motion, the parties’ briefs and other submissions, the

applicable law, and all other appropriate matters of record, the Court concludes that

the Motion should be DENIED for the reasons set forth below.

Kilpatrick Townsend & Stockton LLP, by Jason Wenker, Richard Self,
Joseph Gadberry, and Elisabeth Briand, for Plaintiff Implus Footcare,
LLC.

Foley Hoag LLP, by Kristyn DeFilipp, Jasmine Brown, and Rachel
Kerner, and Morningstar Law Group, by Harrison Gates, for Defendants
Todd Vore, Blue San, LLC, Richard Chang, Merrick Jones, Matthew
Carter, and Sharon Fan.

Morningstar Law Group, by Harrison Gates, for Defendants H.B. Shoes
Co. and The Mike Hale Company.

Davis, Judge.

INTRODUCTION

1. This action began its existence as a relatively straightforward lawsuit

brought by two related companies against a sole defendant. Since then, it has
morphed into a sprawling mass of new claims and counterclaims, resulting in the

addition of seven additional defendants and a wealth of new legal theories of recovery.

The case now primarily involves claims by two competitors in the footwear accessories

and shoe care products industry (Implus Footcare, LLC (“Implus”) and Blue San, LLC

(“Blue San”)) who accuse each other of engaging in various forms of anti-competitive

and tortious conduct designed to harm the other’s standing and reputation in the

industry. In the present Motion, Implus seeks the entry of judgment on the pleadings

in its favor with regard to a counterclaim asserted against it by Blue San for unfair

and deceptive trade practices (“UDTP”). More specifically, Implus seeks the

dismissal of some (but not all) of the enumerated bases for the UDTP counterclaim as

set out in Blue San’s most recent pleading.

FACTUAL AND PROCEDURAL BACKGROUND

2. The Court does not make findings of fact when ruling on a motion for

judgment on the pleadings under Rule 12(c) of the North Carolina Rules of Civil

Procedure and instead recites only those allegations in the relevant pleading that are

necessary for the Court’s determination of the motion. See, e.g., MarketPlace 4 Ins.,

LLC v. Vaughn, 2023 NCBC LEXIS 31, at *2 (N.C. Super. Ct. Feb. 24, 2023).

3. The Court sets out below those facts alleged by Blue San in its Second

Amended Counterclaims (“Counterclaims,” ECF No. 178) that are most relevant to

the present Motion. 1 A more thorough recitation of the factual and legal issues

previously addressed by the Court can be found in its prior orders and opinions in

1 Not surprisingly, the bulk of these allegations are hotly contested by Implus.
this case. See, e.g., Implus Footcare, LLC v. Vore, 2025 NCBC LEXIS 121 (N.C. Super.

Ct. Sept. 11, 2025).

4. Implus is a Delaware limited liability company with its principal place

of business in Durham County, North Carolina. (Countercls. ¶ 2.) Implus is

primarily in the business of designing and distributing footwear accessories and shoe

care products. (Countercls. ¶ 10.)

5. Defendant Todd Vore was employed by Implus for more than twenty

years and served as its president from 2000 to 2020. (Countercls. ¶ 14.) However, in

early 2020, Vore resigned from his position as Implus’s president and terminated his

employment. (Countercls. ¶ 14.)

6. That same year, Vore joined with two former Implus employees,

Defendants Richard Chang and Merrick Jones, to form Blue San. (Countercls. ¶¶ 5,

12–13.)

7. Blue San is a North Carolina limited liability company with its principal

place of business in Durham County, North Carolina. (Countercls. ¶ 1.) Blue San

designs, develops, and distributes various consumer products, including home

furnishings and décor, beach accessories, footwear accessories, and shoe care

products. (Countercls. ¶ 5.)

8. In late 2023, Vore began working for Blue San as its Director of Sales,

Marketing, and Operations. (Countercls. ¶¶ 6–7.) Shortly thereafter, Blue San

started expanding its business to include footwear accessories—such as premium

footwear insoles and socks—and shoe care products. (Countercls. ¶¶ 5, 18–20.)
9. Beginning in early 2024, Blue San began hearing market “chatter” that

Implus was struggling to fulfill its contractual obligations with retailers in the

“Specialty-Family Channel” segment of the market—which is comprised of “smaller

stores that specialize in footwear and sports gear, and related accessories for the

whole family.” (Countercls. ¶¶ 19, 42.)

10. Specifically, Blue San learned that Implus was experiencing delays in

delivering—or had failed to deliver altogether—certain products to Specialty-Family

Channel retailers, which resulted in those retailers losing out on sales. (Countercls.

¶ 43.)

11. Blue San was also made aware that Implus had begun marketing and

selling its premium brands—which it had historically sold exclusively through

Specialty-Family Channel retailers—to “big-box” retailers in other segments of the

market, including at Walmart, CVS, Walgreens, and Costco. (Countercls. ¶¶ 44–45.)

Given the importance of brand integrity in the market, Specialty-Family Channel

retailers repeatedly expressed their concerns to Blue San about Implus’s “brand

dilution” affecting their ability to compete with “big-box” retailers. (Countercls. ¶¶

46–47.)

12. Around that same time, in February 2024, Blue San entered into

contracts with two of Implus’s former sales representatives—Hugh Bates and Mike

Hale—via their respective companies, Defendants H.B. Shoes Co. and The Mike Hale

Company (“Blue San Agreements”). (Countercls. ¶¶ 21–22, 29–31.)
13. Throughout the following months, Blue San, Bates, and Hale continued

to hear rumors that Implus was struggling in the market as representatives for

various Specialty-Family Channel retailers complained of poor order fulfilment rates,

late deliveries, defective products, and increasing prices. (Countercls. ¶¶ 49–51.)

14. By June 2024, Blue San was in the advanced stages of entering the

footwear accessories and shoe care products market—having developed product

designs, completed sales pitch decks, and scheduled meetings with prospective

customers. (Countercls. ¶¶ 39, 59.)

15. Blue San alleges that around this time—after learning of Blue San’s

progress—Implus concocted a scheme to prevent (or at least delay) Blue San from

fully entering and competing with Implus in the market. (Countercls. ¶¶ 59, 67.)

16. Blue San’s Counterclaims allege that Implus’s scheme first became

apparent when Implus’s Vice-President of Account Strategies, Ken Linden,

approached Bates and Hale at a Fashion Footwear Association of New York

conference and offered to pay them a “bribe[ ]” of between $1,000 and $1,500 per

month if Bates and Hale would terminate their relationship with Blue San.

(Countercls. ¶¶ 68–71.)

17. Though Bates and Hale immediately rejected Linden’s offer, they—

through their respective companies—eventually did enter into new agreements to

serve as sales representatives for Implus on 17 June 2024 (“Implus Agreements”).

(Countercls. ¶¶ 71–81.)
18. However, within forty-eight hours of signing the Implus Agreements—

and before they had actually performed any work for Implus—Bates and Hale

“realized” that they had made a mistake and provided Implus with oral and written

notice that they would not adhere to the Implus Agreements. (Countercls. ¶ 82.)

19. Implus responded by engaging in conduct designed to prevent Bates and

Hale from working with Blue San—which ultimately resulted in Bates and Hale

“cut[ting] ties” with Blue San for several months during a critical time in Blue San’s

development. (Countercls. ¶¶ 83–85.)

20. Implus then began seeking to coerce Vore into discontinuing his

relationship with Blue San—going as far as filing the initial Complaint (“Vore

Complaint,” ECF No. 3) in this action as a pretextual “sham,” which it has used to

intimidate Vore, Chang, Jones, Bates, Hale, and Blue San’s prospective customers.

(Countercls. ¶¶ 86–89, 91–94, 98.)

21. As part of Implus’s ongoing anti-competitive scheme, Blue San alleges,

Implus has made unreasonable and unlawful demands that Vore, Bates, and Hale

not compete with or disparage Implus. (Countercls. ¶ 95.)

22. Implus initiated this action by filing the Vore Complaint in Wake

County Superior Court on 2 July 2024.

23. This case was designated as a mandatory complex business case on that

same day and was subsequently assigned to the undersigned on 3 July 2024. (ECF

Nos. 1–2.)
24. Blue San filed the Counterclaims on 15 December 2025, in which it

asserted various claims for monetary relief against Implus, including, inter alia, the

UDTP claim presently at issue.

25. Implus filed the present Motion on 15 January 2026.

26. Having been fully briefed, the Motion is now ripe for resolution. 2

LEGAL STANDARD

27. “A [Rule 12(c)] motion for judgment on the pleadings is the proper

procedure when all the material allegations of fact are admitted in the pleadings and

only questions of law remain. When the pleadings do not resolve all the factual

issues, judgment on the pleadings is generally inappropriate.” Ragsdale v. Kennedy,

286 N.C. 130, 137 (1974) (cleaned up). “A complaint is fatally deficient in substance,

and subject to a motion by the defendant for judgment on the pleadings if it fails to

state a good cause of action for plaintiff and against defendant.” Bigelow v. Town of

Chapel Hill, 227 N.C. App. 1, 3 (2013) (cleaned up).

28. When ruling on a motion under Rule 12(c), the Court may only consider

“the pleadings and exhibits which are attached and incorporated into the pleadings.”

Davis v. Durham Mental Health/Dev. Disabilities/Substance Abuse Area Auth., 165

N.C. App. 100, 104 (2004) (cleaned up). The Court must “view the facts and

permissible inferences in the light most favorable to the nonmoving party.” Ragsdale,

286 N.C. at 137. “All well ple[d] factual allegations in the nonmoving party’s

2 In the exercise of its discretion, the Court elects to rule on the Motion without a hearing.

See BCR 7.4 (stating that “[t]he Court may rule on a[ny] motion without a hearing”).
pleadings are taken as true and all contravening assertions in the movant’s pleadings

are taken as false. All allegations in the non-movant’s pleadings, except conclusions

of law, legally impossible facts, and matters not admissible in evidence at the trial,

are deemed admitted by the movant[.]” Id. (cleaned up).

ANALYSIS

29. To establish a prima facie claim for UDTP, a claimant must show “(1)

the defendant committed an unfair or deceptive act or practice, (2) the action in

question was in or affecting commerce, and (3) the act proximately caused injury to

the plaintiff.” Gen. Fid. Ins. v. WFT, Inc., 269 N.C. App. 181, 191 (2020) (cleaned up).

30. In its Counterclaims, Blue San bases its UDTP claim on the following

ten separately enumerated acts allegedly committed by Implus:

(1) bribing Bates and Hale, in the form of a monthly payments [sic],
to cease and refrain from working for Blue San in furtherance of
its anti-competitive scheme against Blue San;

(2) intentionally and for anti-competitive purposes, inducing Bates
and Hale to violate their Blue San Agreements and cease their
work for Blue San;

(3) stopping Bates and Hale from working for Blue San by any means
necessary, including by making threats of litigation against them
based on unenforceable provisions of the Implus Agreements;

(4) suing Vore;

(5) using the Vore Lawsuit to harass, intimidate, and unfairly
restrain Vore’s activities in furtherance of its anti-competitive
scheme against Blue San;

(6) using the Vore Lawsuit and subsequent amendments thereto to
disrupt Vore’s relationship with his business partners, and to
intimidate them out of [sic] working with Vore;
(7) making inaccurate and/or misleading statements about the
litigation to prospective Blue San customers to deter those
customers from placing orders with Blue San;

(8) seeking to impose restrictive covenants on Blue San’s principals,
when their restrictive covenants with Implus expired years prior;

(9) demanding vague assurances that are broader than any relief
Implus ultimately seeks by this litigation; and

(10) selectively interpreting its agreements with its manufacturers to
block Blue San from working with those manufacturers.

(Countercls. ¶ 128.)

31. In the present Motion, Implus seeks an order from the Court ruling that

seven of those acts—as alleged—cannot give rise to UDTP liability for essentially

three reasons.

32. First, Implus argues that the Noerr-Pennington doctrine 3 serves as a bar

to any portion of Blue San’s UDTP counterclaim based on Implus filing or

maintaining the present action in an effort to harass or intimidate Vore (or anyone

else) from working with Blue San. Second, Implus contends that the so-called

“learned profession” exemption 4 to North Carolina’s Unfair and Deceptive Trade

3 The Noerr-Pennington doctrine provides that “a party who seeks redress by filing a lawsuit

is immune from claims that are based solely on the pursuit of that lawsuit.” Velocity Sols.,
Inc. v. BSG Fin., LLC, 2016 NCBC LEXIS 19, at *15 (N.C. Super. Ct. Feb. 22, 2016) (emphasis
added) (cleaned up); see also Found. Bldg. Materials, LLC v. Conking & Calabrese, Co., 2024
NCBC LEXIS 40, at *15–17 (N.C. Super. Ct. Mar. 4, 2024) (holding that the Noerr-
Pennington doctrine is applicable to claims for UDTP).

4 The “learned profession” exemption immunizes a defendant from UDTP liability where: (1)

“the person or entity performing the alleged act [is] a member of a learned profession[;]” and
(2) “the conduct in question [involves] rendering of professional services.” Sykes v. Health
Network Sols., Inc., 372 N.C. 326, 334 (2019) (cleaned up); see also Moch v. A.M. Pappas &
Assocs., LLC, 251 N.C. App. 198, 207 (2016) (holding that the learned profession exemption
applies to professional services rendered by attorneys).
Practices Act precludes Blue San’s UDTP claim to the extent it is based on

communications sent by counsel for the parties. Third, Implus asserts that several

of the acts referenced by Blue San in support of its UDTP counterclaim did not

proximately cause any actual injury to Blue San. 5

33. Having thoroughly considered the Motion, Blue San’s Counterclaims,

and the parties’ respective briefs in support of and in opposition to the Motion, the

Court finds that Implus’s arguments are not well suited for disposition at the Rule

12(c) stage and that the Court would greatly benefit from a more fully developed

factual record before addressing the parties’ arguments. See I-Mins. USA, Inc. v.

Zielke, 2015 U.S. Dist. LEXIS 123686, at *10 (W.D.N.C. Sept. 16, 2015) (concluding

that “dismissal based on the assertion of the Noerr-Pennington” doctrine was

“inappropriate” at the Rule 12 stage); DiCesare v. Charlotte-Mecklenburg Hosp.

Auth., 2017 NCBC LEXIS 33, at *57 (N.C. Super. Ct. Apr. 11, 2017) (denying a motion

for judgment on the pleadings “without prejudice to [d]efendant’s right to raise [the

learned profession exemption] in later motion practice based on a more developed

factual record[ ]”); Boyce & Isley, PLLC v. Cooper, 153 N.C. App. 25, 37 (2002)

(reversing the trial court’s dismissal of a UDTP claim and holding that “[i]t will be

plaintiffs’ substantial burden, as this case progresses, to provide sufficient evidence

to support their claim that they have suffered actual injury as a result of defendants’

actions[;] [a]t this juncture, however, they are entitled to proceed with their claims”).

5 See, e.g., McLamb v. T.P. Inc., 173 N.C. App. 586, 593 (2005) (affirming dismissal of a UDTP

claim where the plaintiff failed to “allege any damage by virtue of defendant’s alleged unfair
and deceptive acts[ ]”).
CONCLUSION

ACCORDINGLY, Implus’s Motion for Partial Judgment on the Pleadings is

DENIED.

SO ORDERED, this the 15th day of April 2026.

/s/ Mark A. Davis
Mark A. Davis
Special Superior Court Judge for
Complex Business Cases