us-ftc-advocacy-filings-e277ba54124ed1489e3ac761e913fbf2•FTC Staff Comment to the Hon. Gwen Margolis Concerning Florida Statutes that Regulate Auto Manufacturer Relationships With Dealers
FTC Staff Comment to the Hon. Gwen Margolis Concerning Florida Statutes that Regulate Auto Manufacturer Relationships With Dealers
us-ftc-advocacy-filings-e277ba54124ed1489e3ac761e913fbf2FTC Staff Comment to the Hon. Gwen Margolis Concerning Florida Statutes that Regulate Auto Manufacturer Relationships With DealersAdvocacy Filing
'.:~:lLr) Si A7E~ O~ A~~[l<.I':A FF.:>ER.:\L TRA:JE CO~1MISSIO~ t:\oo"'!' 1CW 1 j'~, P.,,,,...,, •• ~I , ... w .... ,•• ,.. .. OtK"O" ).C.~. I"V'(! ,}A. ; ... £JE ~E.rch 29, 1988 The honorable G~en Margolis Chc.i::-mer, Commit:.t.C:G on Economic, COlTlJT.l1oit.y an~ COfiEl.:r.1er J..ffc.irs ~he florida Senat.e 430 Sen3te Office Building Talleh6ssee, Florida 32399-1100 Dear S8nator ~argoli6: ?he staff of the Federal Trade CO~~i8sion is plea~ed to respond to ~he request of your st~ff for our views on Florida'S 5~e~uto~ provisions that regula~e mo~or vehicle m~nu!acturers and mos~ aspects cf their relationships with their franch~sed dealers. 1 Our com.llents focus on t".;o specific provisic;lS t.hat. appecr to restrict competition. We believe that rep~~l of these provisions would likely result in lower Gutomo~ile prices for consumers. The Federal Trade Commissior. is charged by the Unite~ Stctes Congress with maintaining cOffi?et.ition end protecting consume~s from rest~ain~s of t~ade.2 In a~cord2nce ~i~h this ~ole, the s~aff of the Com.~ission submits corr~er.~s upon ~equ8st ~o federal, st.2~e and local governmental bodies to help them assess the ~orr.?eti~ive and consume~ ~elf2re ~rr.?li~atior.s 0: pending ?clicy :.ssues. ,... 2 3 7hese co@~ents re~_esent. the \"ie~s of the Atlanta ~e~~c~~: Office and the Eu=eaus of Compe~ition, Consumer P~ot.Ection, and Economics 0: the Fede~al ~rade Commission and do no~ necessarily re0resent. the views of the Federa: Trade Com.rr.issic:--.- or ar:-v· i~tividua': Commissioner. The Commission, ho¥eve=, has vo~~d ~O a~t.ho~i~e the submission 0= these comments. ~ lS U.S.C. S ~l et seq. See Let~e= from 'Ii'illiam P. Golden to The Hono~able Lynr:. hdelma~, Chairman, Judiciary & CO~5umer A:£ai~5 Comrr.ittee, Wisconsin Sta~€ Senate (June 19, 1987), co~~er:.~in~ on a bill that ~o~ld have reDealed ~o~~icns O ~ ~ n' ~ - <: ~ - - e . ~ s - .. -., ... e c: : ~ r .', 10 \" e)'": s - .; n a -;, ., - 0"""" b ~ 1 e _ ........ "", _~c."" l;.. .... '-l"...'-~ _ __ .... c...J.. "" ,,_ 1,.,.. ..... ~ ~~ .... .... 'u __ de21e~6 to challenge new c2alerships; Cow~en~s c: the (cont.inU6c. ... ) " - '='- . ..:.. . ?='-:,: -- ':""-'
Section 5 cf ~he Fede~Gl ~~~de Commission Ac~ ?~ohibi~s
un:c:~ me~hods of compe~ition/ er.j unfai~ or deceptive oct8 cr
prac~ice6. By er.:orcin; this EtG:~te, the Com~isfion £t~ff hbS
gel.:,ec t~8ste.r.t.iz:.l Exper':ise ir. ar.cl),zing the impact o! \'2.r':"ous
rec:''::-t.in-..:.s uf, corr.pe:.it.':'on c.~ld the cost.s end bene:its to ccnSl]...;Tle.::-s
of such reEt.~2.int£. I~ recen~ )'~er£, the Comffiission st~~f h~g
ad~~esEed issues E~eci!ic2.11v concernina retail a~tomobile . . ~
det:.~.. e~chips. ::n Jt.nua::y 15'[6, fo:- example, the F';'C's B'-C:::'eau of
Eccno~ic~ F~bl':"Ehed a 5~udy o~ t.he "Effoct. cf S~ete Ent~·
RCq'J.le.tion on Retail J,ut::;;n;bile ~arke:.£." ("Steff neport") 4
C8l1'u'TIiesion Etcf£ h2.,6 ~15o seined experience relating to the
automogilB industry through mony inv,=,st.igBtions and lit.igbted
ce8ee.
"SepeelinQ-the Rpl"'ycot !·;e.:-ke:. l. .... e p Prl')v;£iQn= bill Benefit
Cpo::ume=e
Cu=rent Flo.::-ida l~w p~ovide5 existing retail au~omobile
dee.l c:-s "'; i th e.dmini. £ tra t i ve avenues for che 11eoging a dec.i.s ioo by
u de~lor'e eupplier to ~~:~blieh e comp~ting dea18r~hir in thp.
same ":-elevant r:1a:.-ket a::.-ca" ("RY.J.... ). -.;'e believe th2.t this statute
reE~ricts competition ur.ns~a££8rily.
Flo::.-ida Statute S 320.642 s~ates tha~ the Division of Motor
Vehi~les
shall deny an application for a rnoto::.- vehicle deale:-
license in e~y commu~~ty or ~e::.-::.-itory whe~e the
licensee's presently licensed franchised motor vehicle
3( ... cont'::"nuec)
S~e.ff of the FTC on The Reg~lation of Mc~or Vehicle
~ecle::.- Franchises, Senate Ei~l 103, be:cre the Se~a~e
Comm': '.:tee c~, E.i.sh'".. a~'s, 'I':::'anspo;:"tat.io~ and Loce.l
Gcve::.-r...'Tlent, Ge:le::,-o.l ;".ssambly of the St2.te of Ohio (April
21, :987).
we are enclos~ng a copy of this Stai£ Renort (ALtaC~'Tl€nL 1)
:0:::: yo~r ir.£o=rna t.ion.
5 G€~erel Moto::.-s Co=?, ~C2 F~C 17~2 (1983); Fo::::d ¥.oto::.-
COffi?any, 102 fTC 1/32 (1923); ~~erican nonda ~oto::::
Cc.,Inc. / 99 FTC 305 (1982); Volks~agen of hmerica/
Inc.! 52 Fed. Reg. 12540 p.pril 17,1987) (P::::opcsed
Consent) f ~~e~Ged S2 Fed. Reg. 17960 (May 13/ 1987),
co::::rected ~2 Fed. Reg. 20096 (May 29, 1957)"
2
deeler 0= de~:~rs hav~ comp:iec ~:Lh liceneee's
bs~eemen:s and ~re providing adequa:e re?resen:et':'8n ~n
t. he c 0 m..nu r. i. t. Y 0 r t. e ~ r :. c:::. :-y !: 0 r 9 u c h 1 i C t n fee . ~ h ~
bcrden of p=oo~ in Bho~~ng ined~gue~e representa:ion
Bhall be on the licen,ee.
The Di\'':''slon of ~o:or Vehiclc-s has Dromuloa;:.ed reoula:.ions ~ ~ ~
req~irins that ell prospective aea:e~5 noti!y the Director of
tnt':'r ir.::.er.'ti.ons to e£;'tt.tJlish a dEalership. The ['~rect:::'r t.llen
no:.ifies ",:'1 j::res('!l'i;. dec.l€rs of the same make or (;jokes cf vehicles
in the co:rdT.UDity cr te;:ri'tory anc gives them t.he CP?o.::-:c;r.':'ty t.o
protest. e.nd denlonstrate at cn acun::"ni£trativE hEaring thot thEY 61'e
provicing adequat.e representation. (Florida J..d.mlr.i8t.rctive Code,
Rule l5C-l .08). The Policy ~anual of the Divi&ion of ~o~or
Vehic 1 e6 de fi nes "commu~ity or ~err i tory" 85 the coun t y in .... 1. ich
the new dealership will be located if there are exicting dealers
of the same make or, if the new dealership will be loccte~ near
the edge o! ~he county, that county and the adjoining county. In
instances in which nO present dealers of the s~me make ere located
in the count.y,ooll dealere of the s~me make in 911 adjoining
counties C.re givGn the oppo~tunity ~o be heard. D If existing
de8le~s do object to the establishm8nt of the new dealershipl
hee.r ings are he Id and findings are made, .,. i th the burden of proof
on the new dealership and the manufacturer to show inadequcte
represent.ation by the E>xisting dealerships.
The re?eal of S 320.642 end its implementing administrative
rules and policies is ~ikely to increase competition in retail
outomooilo ma=ho'\;.c ,;"n .l,;.;;'~::. ~n-:\ ":'hQrQby hono-fi-t- .... ,...., ... c"n'lc.Y'c ;:;,w.~
laws limit manc:act~rers' f;:eedom to expand, ~~d therefore ten~ -~
inc~ease the COEt. c: c~£tr~buti~s e~tomo~iles end facil~~ate
escala~ion of eutomobile prices. Cons~~e~s may fine fewe=
oppo=~~nities to shep amons decle=ships fc= be~~e= price5 end may
have to trc.el fc.rther and expen~ more time in the course c: their
6 Eased on theEe de~ini~ions, a dealer in ~es~ Palm Beech
~ay ~=o~es~ a new dealershi~ in Bel G:ade, ~~?rcxime~elv
~~ ~~les awcy~ bec£u~e ~he~-a~e bo~h in the ~ame coun~y~
c:: ' IT:' . - -1 \.' "Qe - ~ e - • n J- a c}- c: on" < , 'e"" ",., - - 0'" e s'" ... \. e ___ J.._..Lc,_ jl c;;. c:::. __ -4- ~ __ , .~ ...... _ ... 41 It.:.. J ~_ ~ ..... \-!l
ope"-ing of a new oealerEhip i~ St. Aug~5~ine, again
a??rox~rnately 40 miles away, i! ~here is no othe=
cieele:rs:-.ip 0: -:'ha:. same mab3 in St. J..uq-.:stine, because
... ;.., e <:: e - \...' 0 ~; ... ; s - -; M ..: - ~ ., : ~.j _ ~" ... ~ __ e C._e .r. a",,)ace71~ _o ... n es.
3
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6hor~ir.s. ~~e r~c Bu~ecu C~ £cc~Qmics' S~e!: RepQ=t i 5UPPO=~E ~~~~_~~e~~£~s; ~he =e~~r~ concl~je~ ,that R~A ~ews raistid c;.u-"--, ... u~.L.,,, ,t-r ..... CE; 6 , on ".e:~ge, by I3.l.X percent.. The claim that markets ~~ll be flooded w~th more dealers than i=)c:cn:.:t.l Eb.lc-e in 2. rrl2.rkE~ c~ri ~:~~P?ort c.p'pear~, unfot.:.nd~d. it. ""oul-d net be in trle econor.I.i.C iLt",::8st of eit.he:::- p:::-cfCpect:Vf? aealcrE C~ manu!~c:.ur6::s ~o ~nveE:' in such a market. Prospective aeel-erG c.:G lih::·ly to <;1\'(3 cc.~e:~l cor.EidE.-ration to ....·hl.;t the Ii, a r Y; e t. ..... i. _.:. be c..,: in 0 r de.: L (; f 1- (J:' i::' C t the i;- in v (, t: t.lJH? n tin r E: a 1 c~t~:C', inventory cnd t-)(::?r~o;.~.E:l. }:anu!actu::erE will 1i).(8·.... i5e evoid over-Eatu=ating a mar}:8t, bQCbUee the)' have a~ ~nte:~e6t i~ the fjnancial well-being of existing dealers. ~ manufacturer that treats existing d8alers badly i~ Jikely to have dif:iculty finding ne~ denlers when the need arisee. 9 In adcition to the n~t~r21 Dro~ection of mBrk~t forces, de~ler6' intereets bre furth8r ?=otected by existing lawE, '7, 8 i,':tcr the release of the Bu::::-eau of Eco:lorr,ics (BE) Staf:: Report, Wh~rton Econometric Forecasting Associates (~EFA), at the request of the Ne~ional Au~o Dealers ABsocietion, prepared a report that r8vie~s the Staff Report and challenoes its conclusion that orices of automobiles would = is e a~ - a =e5ul t of R1-:":r.. 1a"·5 in· area s of gro .. lng popul B tion . T~e WEFh report also C~SCUSS6S the theoretical arguments thct R~~ le~s are desirable. Attacr~ent 2 is a BE paper that r~sponds to the WEFA rG?c~~. P=ice inC::-G2..S6S :.-esulti;IS £::::-orn R."'..A 1a",,'s ere most lib;,':'y to occur in counties 0:'- ~etropclitan areas experiencing '''''~-~·a'''''~s .l..: n pO~'Ui~"': "n (an"; t"',.,. .....-,J: o .... e : ~ .... eac::,ec J n dc::>manc) _~"' __ 't;;;; ..... - ... :', 7'"'" ............. ~ .1t;;:_ - - . _ "-- _... - ,-'" ~ne :.-e~ults 0= ~nl6 F~C 6~UCV a:.-e ~on£~ste~t with otner I:'-uc'es o)-Jo.,.,·"""'" .-;..".- '''''--€~se-d ""'-'ce" .... c::.c-',.- ~-orn RYJ: 'a1,,'C 0..1.... ...... L-j.. .- ... :' ...... _ .... _ ... __ c.. t"-...... -.J ..... _ .... J-.- Jo. - ...... ~ 2c}:,::.::::-c, E.';.,'., J::::-., "':'ne ::ffec::.s c: $:'2.-_2 ;"l.l:.om~bile D'2-ale::- En~:.:~ Re~l:.lc..t.i:::-:s 0:1 :~e\o," Ce.::- P=':'<:es f" E;O;1QIT.,iC : -;~" J -:', V (:;:... XXI v, Nc. 2 ( J.. ?:.- ~ 1 1 9 8 5 ), ?;;. 2 2 3 - 4 2, and S~i~h, R.L. "F=anchise Regu12tion: ~~ Econo~ic Analysis o~ S~atE Res~~ic~~cns on.~~~o~c~~le ~is~ri~u~icn( II JQ~-nE2 Q~ ~2~ e~~ E~QnQm';~f, Vol.XXV (~pril 1982), :25-57. c Ee::ry Fc:.-d di 6cove:::ed t::':"s to 'J:>.e ~:.-ue ",,-hen ir. 1 S 2 S- 3 0 he increased the n~~~e::::- of ?o:::-c dealerships while c~tting commiss ions :::.-om 2 «~ tc 1 -; .:.:t . ~~r.~' Fc=c dealers de£ecte~, c::ter. tu::-~inc to :::':"val Chev:.-ole:.. ~. Nev':"no & ... t ::':":1, :c::c: ~Y;:'~~f~:-"~ c~~ ~bc:'2,.z.;"';;e ~~:t) - !;:2.3 c": 575-51 (1962). - , - - - --
including t:-IC J..wt.omobile Df:a~~~'B :cy ~:"'. Cou::-: A:t. (·'r.~DC J,ct."),
15 U.S.C. SS 1221-1225 (lS~6)lU, end the right to Eue for breech
of co~trac: in t.he same feE~ion as !~~~chisees i~ eny ot.her
industry. Consequently, r-~v.A It. .... s ep?€t.::- unnecessary :'0 protect.
the interests of dealers,~l
Witho'Ct the restrbi~t thet. the ~~ lews ~:bce on
manufacturers' Bbility tc ccm?Gte, rn~n~!bc~urers can be more
rt:6por.sive to consu.'TIer derr,c.ncs. :: is .::130 Cinl':"koly t.f:t.:'
repealing R!"J'j, Ib\o,'s l..-ill recuce the qUE-lity 0: oE:2ler fervice :-JElow
the level tho: conSt:mers FEek; vig,:.;rocs corr.pe:.itic;-, {.l..IT,ong
mbnufacturers and dealers w:ll e~sure that conSlli~er5 receive the
mix of service, quality, quantity and price they aesire.
Section 320.645 may elso reise CO~5umer automotive costs.
It prohibi~s automotive ffi2nufacturers from o~ning or ope:::,eting ~
deale:::'ship except in periods of trans:tion of ownership from C~e
indepe:nden:. dealer ~o anothe:-. 12 ;'.5 2. general propos i ~ion, Wt;:
believe that a manufacture:- should be pe:-mitted to esteblish
whatever ~ix of wholly-o~ned and independent outlets the
manufacturer finds Most s2tis~acto=y. Manufacturer-owned
10
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12
ADDC Act imposes upon au~omcbile manufacturers the duty
to deal in good faith ~ith their dealers and grants
dealer6 the right to sue manufac~urers for breach of
that. duty.
:: ~he EeCA Committee decides to reenact ~ome version of
S 320.642, we.would reccITu"':'lend the.:: "comrrr..l:-.:t.y or
t.e::-:::'i~ory" be statutorily c'2:i.neci and li::-;i~ed. In mar:y
stat.es t.he ?~~ laws establish a rcdius bes~d on mileage
(~, 10 mileE) from the proposed ne~ deele:::'ship i~
~~ich exis~ing deele:::'s may p:-otest. Tne present ::-ules
c: t~e Dep~r~men~, basec on a cou~ty or acjaoent or
conti;uous counties, cllo~ protests from much q=ea~e=
a:::e,as, me.r.: c:. 'r.'hich So, ~e;·o:1c. ...:-:~~ is n?--:.LIlt.l~y jud?ed
~o ~e a corr~~n:~y. A ffi~lcsge rcc~us ~OU1C :::ecuce tne
ar.~icompet~t.ive e:fects c~ the :~w. Add~tionclly, ~he
b~rden c: proo: as to sho~:ng a8equa~e :::e?re5en~aticn
could be shi~ted to :he ~=c::estinG dealers. This would
c.iscou~age deale~6 :=om D~o~est.in; ~urelv ~o delay ~he ... .t .. _ -'
€~t~jlis~~en~ ot a ne~ dealership.
This 5ec~ion does no:: ~?ply to any dealerships owned by e
m~:1ufactu=er p=icr ~c ~av ~~, :SE'.
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dealership6 micht entGil e~::c:enc~es that vould low~~ ~he cOEte of vchicl~s to·Flo=id~ con~~~ere.lj In £ 'Jr.lJT,ary, ~he rE:t:>e6l c~ 5S 2:-(;.£~2 a~d .?20.GIJ5 ,,·o\.;ld rerrlove certain res~rai~:s pr8s~r.:ly imposed on the re~6il a~tom~bile market. By rerncvins these restraints, ~e beliove the rlcri~c Legislet\.l::e .....·ill ~id CO:-l!=\.lfTH?:'S c': mc,to~ ve:;icles and mo"t.cr vchic~e servic(;$. ~e c.??:::oc:'o.:.e t:-lis op?cr:'t:nity to ?ro·.;i.de our ViO""'5 on these provisions. Very t.ruly YOU~6, ~~ Q\<-D Pa u 1 1:. Dc1 vis R8gion~1 Director J,tll:O.I:t.o Hegione.l Office 13 If ~he 6~a~e decides to retain S 320.642, ~eGuirinc notice- ..under that 6sction 0: B dec~sio~ ~o eEta~lish a ffian\.lfac~urer- o~nec dealershio ~oulc be c:::efe:::c~le to ~he ~an or. such O'~~~€-e~;ps c~~:_:nen in r- -~o 6~~ ............ __ .. ,_ _ • .i\...c::...:.. _.J- ~..)_ • ~-,. 6 -,-- - "-- , -.- ...--
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