JLM Couture, Inc. v. Gutman

21-870-cv
JLM Couture, Inc. v. Gutman
1
United States Court of Appeals 2
for the Second Circuit 3
4
August Term, 2021 5
6
(Argued: October 25, 2021 Decided: January 25, 2022) 7
8
Docket No. 21-870 9
_____________________________________ 10
11
JLM COUTURE, INC., 12
Plaintiff-Appellee, 13
14
v. 15
16
HAYLEY PAIGE GUTMAN, 17
Defendant-Appellant.* 18
_____________________________________ 19
Before: 20
21 NEWMAN, L YNCH , and PARK, Circuit Judges. 22
23
Hayley Paige Gutman, a bridal designer and social media influencer, 24
appeals from a preliminary injunction (“PI”) entered by the United States District 25
Court for the Southern District of New York (Swain, J.). The PI, based in part on a 26
2011 employment agreement between Gutman and bridal gown company JLM 27
Couture, Inc. (“JLM”), orders Gutman not to compete with JLM through the end 28
of her contractual term, enjoins her from using her name and its derivatives in 29
trade or commerce, and grants JLM exclusive control over three disputed social 30
media accounts for the duration of the litigation. We conclude that the district 31
court did not abuse its discretion in entering the noncompete and name-rights 32
prongs of the injunction, which properly flow from JLM’s likely meritorious claims 33
* The Clerk is respectfully directed to amend the caption accordingly.

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against Gutman for breach of contract. Nor did the district court err in rejecting 1
Gutman’s contention that JLM breached the contract by refusing to pay her after 2
she stopped working. We agree with Gutman, however, that the district court 3
exceeded its discretion by transferring exclusive control over the disputed social 4
media accounts to JLM while explicitly declining to assess whether JLM would 5
likely succeed on its claim that it owned the accounts. We therefore AFFIRM the 6
order in part, VACATE in part, and REMAND the case for further proceedings 7
consistent with this opinion. 8
Judge NEWMAN concurs in part and dissents in part in a separate opinion. 9
Judge L YNCH concurs in part and dissents in part in a separate opinion. 10
11
R ICHARD D. R OCHFORD, JR . (Joseph C. 12
Lawlor, on the brief), Haynes and Boone, 13
LLP, New York, NY, for Defendant-Appellant. 14
15
S ARAH M. MATZ (Gary Adelman, on the 16
brief), Adelman Matz P.C., New York, NY, 17
for Plaintiff-Appellee. 18
19
PARK, Circuit Judge: 20
Hayley Paige Gutman is familiar to many brides as the namesake of the 21
“Hayley Paige” line of wedding dresses. She is also known to many social media 22
users as the “influencer” behind several “Miss Hayley Paige” accounts on 23
platforms like Instagram, Snapchat, TikTok, Spotify, and Pinterest. But after 24
Gutman announced her intent to resign from the wedding gown company JLM 25
Couture, Inc. (“JLM”), JLM claimed the rights to the “Hayley Paige” trade name 26
and ownership of three of the “Miss Hayley Paige” social media accounts. As their 27
differences escalated, Gutman advertised an independent appearance at a bridal 28

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expo, used the “Hayley Paige” name to promote non-JLM brands, and locked JLM 1
employees out of the “@misshayleypaige” Instagram account. JLM ultimately 2
sued Gutman, claiming, among other causes of action, breach of their employment 3
agreement (the “Contract”), trademark dilution, and conversion of the Instagram, 4
TikTok, and Pinterest accounts (the “Disputed Accounts”). Shortly thereafter, JLM 5
successfully moved for a temporary restraining order (“TRO”) and then a 6
preliminary injunction (“PI”). 7
Gutman appealed. She challenges the PI provisions (1) ordering her not to 8
compete with JLM, (2) barring her from using the name “Hayley Paige Gutman” 9
and its derivatives in trade or commerce, and (3) awarding control over the 10
Disputed Accounts to JLM. She also contests the district court’s determination 11
that (4) JLM did not itself breach the Contract and thereby forfeit its right to seek 12
injunctive relief. 13
We conclude that Gutman’s first, second, and fourth challenges to the PI are 14
foreclosed by the plain language of the Contract. Gutman agreed to sign away 15
various rights to JLM in exchange for her salary, a stream of royalty payments, and 16
JLM’s investment of time and capital in the Hayley Paige brand. She offers no 17
persuasive reason why the Contract no longer binds her, and the district court did 18

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not err in enforcing its clear provisions. We agree with Gutman, however, that the 1
district court exceeded its discretion by granting exclusive control over the 2
Disputed Accounts to JLM while explicitly declining to assess JLM’s likelihood of 3
success on its claim that it owned the accounts. More specifically, in its complaint 4
and motion for a PI, JLM sought to gain unqualified control over the Disputed 5
Accounts based on its claims of conversion and trespass to chattels. The district 6
court recognized that the question of social media account ownership was “novel” 7
and declined at the PI stage to evaluate the merits of those claims. The court 8
nevertheless entered JLM’s proposed provision transferring control of the 9
Disputed Accounts nearly verbatim. We do not see how a grant of indefinite, 10
exclusive control over the Disputed Accounts could be a proper remedy for any of 11
JLM’s other claims. We thus AFFIRM the order in part, VACATE in part, and 12
REMAND the case for further proceedings consistent with this opinion. 13
I. BACKGROUND 14
A. The Parties 15
Hayley Paige Gutman is a bridal designer and social media influencer. JLM 16
Couture, Inc. is a bridal design and fashion company led by CEO Joseph L. 17
Murphy. In 2011, Gutman signed an employment agreement with JLM, which 18

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originally ran through 2016 but was extended through August 1, 2022 (the 1
“Term”). Together, Gutman and JLM have designed, manufactured, and 2
marketed a successful line of bridal wear generating $220 million in sales of 3
“Hayley Paige”-branded apparel in the six years preceding this lawsuit. As JLM’s 4
business grew, Gutman’s persona and bridal line rose to prominence in the 5
industry. 6
Gutman was formally hired to be a “designer of a line of brides and 7
bridesmaids dresses,” Contract § 2,1 and JLM charged her with developing the 8
Hayley Paige brand for the company. Meanwhile, Gutman became a well-known 9
personality in part through her activity on several “Miss Hayley Paige” social 10
media accounts. Gutman opened eight accounts under the “Miss Hayley Paige” 11
handle or web address, three before her employment with JLM (on Facebook, 12
Twitter, and LinkedIn) and five during her employment with JLM (on Pinterest, 13
Instagram, Snapchat, Spotify, and TikTok). JLM claims ownership of only three: 14
the Instagram, TikTok, and Pinterest accounts. 15
These Disputed Accounts, especially the Instagram account, are valuable 16
assets. As of January 2022, the Instagram account had over a million followers. 17
1 A redacted version of the Contract may be found at App’x 2509–22.

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See Hayley Paige (@misshayleypaige), Instagram, https://www.instagram.com/ 1
misshayleypaige. Control over the account comes with direct access to those 2
followers and opportunities to monetize it. By one expert’s appraisal, a single post 3
on the account, on average, is worth nearly $30,000. 4
The Instagram account has included a variety of posts about both Gutman’s 5
personal life and promotions of JLM’s Hayley Paige brand. For example, the posts 6
include advertisements for wedding gowns, photos of Gutman with her dog, and 7
Gutman’s reflections on a recently released Star Wars movie trailer: 8
9
App’x at 1264, 2352, 2362. 10

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7
As to the Instagram account, the district court found that “Gutman 1
composed all or substantially all of the captions displayed with images on the 2
[a]ccount, as well as other narrative content.” JLM Couture, Inc. v. Gutman, No. 20- 3
cv-10575, 2021 WL 827749, at *4 (S.D.N.Y. Mar. 4, 2021). Gutman also “responded 4
to direct messages about her personal life and answered questions about [JLM]’s 5
products.” Id. At the same time, another JLM employee also “shared . . . 6
responsibility” for “managing” the account, and Murphy, JLM’s CEO, sometimes 7
gave instructions on what Gutman should post. Id. at *4–5. For some time prior 8
to this dispute, @misshayleypaige was designated as a verified “Public Figure” 9
account2 and listed its “bio” in some terms suggesting the account was a personal 10
one,3 though the bio also linked to JLM’s official “Hayley Paige” website. 11
B. The Contract 12
General. Gutman and JLM originally entered into an employment 13
agreement on July 13, 2011. JLM hired Gutman as a designer for a fixed “Term” 14
2 Instagram allows for the verification of accounts held by certain “public figures,
celebrities, and brands.” App’x at 1121. Although the parties appear to dispute what information
a “public figure” designation conveys, the district court determined that the verification process
would have included Gutman’s affirmation to Instagram that she “run[s] the account.” JLM
Couture, 2021 WL 827749, at *4 n.4.
3 For example, the bio for a time read “Designer/Creator/Emoji-maker.” (Gutman created
a line of bridal emojis while employed by JLM. See Holy Matrimoji, http://www.
holymatrimoji.com.)

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of employment, which was initially set to expire in 2016 but which JLM exercised 1
its option to renew until August 1, 2022. The Contract sets out a description of 2
Gutman’s duties, which include “traveling to trunk shows, traveling to China or 3
elsewhere abroad to assist in or supervise manufacturing . . ., assisting with 4
advertising programs, and designing bridal, bridesmaids, evening wear and 5
related apparel.” Contract § 2. It also gives JLM, but not Gutman, the power to 6
terminate Gutman’s employment “for cause” or “without cause.” Id. § 13. 7
Noncompete. Other parts of the Contract outline several rights held by JLM 8
or obligations owed by Gutman through the Term and beyond. Gutman 9
“covenant[ed] and agree[d] that during the period of her employment with 10
[JLM],” she would “not compete with [JLM], directly or indirectly.” Id. § 9(a) (the 11
“Noncompete Agreement”). Competition includes “engag[ing] in, or . . . 12
associat[ing] with (whether as an officer, director, shareholder, partner, employee, 13
independent contractor, agent, or otherwise), any person, organization or 14
enterprise which engages in the design, manufacture, marketing or sale” of goods 15
within JLM’s business. Id. 16
Name Rights, Trademarks, and Designs. The Contract also grants JLM certain 17
rights over the use of “Designer’s Name,” defined as “‘Hayley,’ ‘Paige,’ ‘Hayley 18

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Paige Gutman,’ ‘Hayley Gutman,’ ‘Hayley Paige,’ or any derivative thereof.” Id. 1
§ 10(a) (punctuation cleaned up). Gutman first agreed, in section 10(a), to give 2
JLM “exclusive world-wide right and license” to the Designer’s Name in 3
connection with bridal wear for the extended Term plus two years, “provided 4
[Gutman] has substantially participated in the design or creation of such clothing 5
or related items.” Id. Should JLM fail to register Designer’s Name as a trademark, 6
that license dissolves two years after “termination of [Gutman’s] employment.” 7
Id. Next, in section 10(b), Gutman agreed to transfer to JLM the right to register 8
the Designer’s Name as trademarks (the “Trademarks”) for the extended Term 9
plus two years. Id. § 10(b). She also agreed: 10
The Trademarks shall in perpetuity be the exclusive property of 11
[JLM], [Gutman] having consented to it being filed by [JLM] and 12
[Gutman] shall have no right to the use of the Trademarks, 13
Designer’s Name or any confusingly similar marks or names in 14
trade or commerce during the Term or any time thereafter without 15
the express written consent of [JLM]. 16
Id. (emphasis added) (the “Name-Rights Agreement”). The Contract further 17
reiterates that Gutman “assign[ed] to [JLM] . . . the Designer’s Name and the 18
Trademarks.” Id. § 10(c). Additionally, Gutman agreed that “all designs, 19
drawings, notes, patterns, sketches, prototypes, samples, improvements to 20
existing works, and any other works conceived of or developed by [Gutman] in 21

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connection with her employment” involving bridal products (the “Designs”) “are 1
works for hire” deemed to be owned by JLM. Id. § 11; see also 17 U.S.C. § 101 2
(defining “work made for hire” under the copyright law). The Contract is silent 3
on ownership of other kinds of property besides the Designs, the Trademarks, and 4
the rights to Designer’s Name. 5
Compensation. The Contract also details Gutman’s compensation owed to 6
her by JLM. “For the full, prompt and faithful performance of all” of Gutman’s 7
duties, she would receive base pay and “Additional Compensation” calculated 8
based on JLM’s sales of Gutman-designed products. Contract § 4, 4(a)–(b). And 9
“[a]s additional consideration” for assigning the Designer’s Name and 10
Trademarks to JLM, Gutman would receive a percentage of revenues sold under 11
the Designer’s Name for ten years “following the termination of [her] employment 12
with [JLM].” Id. § 10(c)(i). 13
Remedies. Finally, Gutman stipulated that, should she “violate any 14
provision” of the Contract, she “consents to the granting of a temporary or 15
permanent injunction . . . prohibiting her from violating any provision” of the 16
Contract. Id. § 9(e). 17

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C. This Dispute 1
In the summer of 2019, JLM and Gutman entered into a new round of 2
contract negotiations. JLM proposed an amendment requiring Gutman to perform 3
“additional duties” that would involve “monetization,” including “social media 4
monetized opportunities” on Instagram and other platforms. App’x at 2533. 5
Gutman rejected JLM’s proposal, and the parties were unable to reach a new deal. 6
Following this failed negotiation, Gutman locked JLM out of the Instagram 7
account by changing the access credentials. She then changed the Instagram 8
account bio from its earlier version—which included descriptions of Gutman, but 9
also linked to JLM’s “Hayley Paige” website—to read “Personal & Creative 10
account of designer Hayley Paige.” App’x at 763. She also created a new 11
“misshayleypaige” account on TikTok. As Murphy tells it, 12
Issues with Gutman began on or about November 2, 2019 when 13
Gutman created a TikTok account under the misshayleypaige name 14
. . . and subsequently posted videos that did not represent the HP 15
Brands, in particular the Hayley Paige Brand. . . . When I advised 16
Gutman that she should post JLM approved content on the TikTok 17
account only, rather than posting personal images that were off 18
brand, Gutman responded shortly thereafter by changing the 19
password to the Main [Instagram] Account so that JLM no longer had 20
access to the account. 21
App’x at 464–65. 22

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On two different occasions over the next year, Gutman entered into 1
agreements with third-party companies to promote their products on the 2
@misshayleypaige Instagram account without JLM’s permission. Gutman also 3
announced an upcoming appearance at a virtual bridal expo promoting her as a 4
“wedding gown designer.” App’x at 1197. 5
On December 15, 2020, JLM sued Gutman in the United States District Court 6
for the Southern District of New York asserting breach of contract, trademark 7
dilution, unfair competition, conversion of social media accounts, and trespass to 8
chattels on social media accounts, among other claims. As relevant here, JLM 9
alleged that: (1) Gutman violated the Noncompete Agreement by agreeing to 10
appear at the bridal expo in her capacity as a designer; (2) she breached the 11
Name-Rights Agreement and infringed on the Trademarks by using the 12
“@misshayleypaige” Instagram account, whose handle is in the Designer’s Name, 13
for third-party promotional deals; and (3) she converted the Disputed Accounts to 14
her own use by locking JLM out of the Instagram account and refusing to cede 15
control of it or the TikTok or Pinterest accounts. 16
JLM sought injunctive relief, and the district court in large part adopted 17
JLM’s proposed order, first as a TRO on December 16, 2020 and then as a PI on 18

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March 4, 2021.4 The court concluded that JLM had shown a likelihood of success 1
on its claims for breach of contract under the Noncompete Agreement and the 2
Name-Rights Agreement, as well as on its trademark-infringement claim. The 3
court declined, however, to decide whether JLM had shown a likelihood of success 4
on its conversion and trespass claims or opine on the “novel” and “nuanced” 5
question of who owns the Disputed Accounts. JLM Couture, 2021 WL 827749, at 6
*1, *19. It instead tethered its relief on the Disputed Accounts to Gutman’s likely 7
“breaches of the provisions of the Contract relating to use of the Designer's Name 8
and derivatives [§ 10(b)], assistance in advertising [§ 2], and . . . use of trademarks 9
and Designs [§§ 10(b), 11].” Id. at *15. The district court then entered an injunction 10
barring Gutman from, during the pendency of the litigation: 11
1. Making any changes to any of the social media accounts 12
listed in Addendum 1 hereto (the “JLM HP Social Media Accounts”), 13
including but not limited to changing the name of the handles on the 14
accounts, posting any new content thereto and/or deleting or altering 15
any content located therein, tagging any other posts, users or 16
accounts, transferring any such accounts or the right to use any such 17
account from [Gutman] to any other person except to JLM, or 18
communicating with third parties through same for commercial 19
purposes, without the express written permission of [JLM]’s chief 20
executive officer, Joseph L. Murphy; 21
4 The district court declined to order Gutman not to comment on this litigation, finding
that Gutman did not clearly waive her First Amendment right to do so.

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2. Utilizing, or taking any action to gain exclusive control over, 1
any of the JLM HP Social Media Accounts, without the express 2
written permission of [JLM]’s chief executive officer, Joseph L. 3
Murphy; 4
3. Breaching the employment Contract, dated July 13, 2011, 5
together with the amendments and extensions thereto, by: 6
a. using, or authorizing others to use, “Hayley”, “Paige”, 7
“Hayley Paige Gutman”, “Hayley Gutman”, “Hayley Paige” or any 8
derivative thereof, including misshayleypaige (collectively the 9
“Designer’s Name”), trademarks in the Designer’s Name, including 10
but not limited to the trademarks identified at Addendum 2 hereto 11
(collectively, the “Trademarks”), or any confusingly similar marks or 12
names in trade or commerce, without the express written permission 13
of [JLM]’s chief executive officer, Joseph L. Murphy; 14
b. [until August 1, 2022,5] [d]irectly or indirectly, engaging in, 15
or being associated with (whether as an officer, director, shareholder, 16
partner, employee, independent contractor, agent or otherwise), any 17
person, organization or enterprise which engages in the design, 18
manufacture, marketing or sale of: (i) bridal apparel, including 19
bridesmaids’, mother of the bride and flower girls’ apparel and 20
related items; (ii) bridal accessories and related items; (iii) evening 21
wear and related items; and/or (iv) any other category of goods 22
designed, manufactured, marketed, licensed or sold by JLM; 23
c. using or authorizing others to use any Designs,[6] or any of 24
the Trademarks or any variations, versions, representations or 25
5 The district court added this termination date on reconsideration.
6 The district court specified:
“Designs[,”] as used here, means designs, drawings, notes, patterns, sketches,
prototypes, samples, improvements to existing works, and any other works
conceived of or developed by [Gutman] in connection with her employment with
[JLM] involving bridal clothing, bridal accessories and related bridal or wedding

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confusingly similar facsimiles thereof, in trade or commerce [without 1
the express written permission of JLM’s chief executive officer, Joseph 2
L. Murphy7]; and 3
4. Using, or authorizing others to use, any of the Designer’s 4
Names, Trademarks or any confusingly similar term, name, symbol 5
or device, or any combination thereof, in commerce in connection 6
with any goods or services, including to endorse, advertise or 7
promote the products and/or services of herself or others directly or 8
indirectly, including but not limited to on social media or in television 9
or media appearances, without the express written permission of 10
[JLM]’s chief executive officer, Joseph L. Murphy. 11
To the extent not previously delivered, within 24 hours of the 12
entry of this Memorandum Opinion and Order [Gutman] shall 13
deliver to [JLM]’s attorneys the current login credentials, including 14
the current username and password for the [Instagram a]ccount . . ., 15
the Pinterest and the TikTok accounts with the handle 16
“misshayleypaige,” and take any action necessary to enable JLM to 17
regain access and control of the JLM HP Social Media Accounts, 18
including linking the accounts to one of JLM’s email addresses and/or 19
phone numbers and/or other social media accounts as requested. 20
JLM Couture, 2021 WL 827749, at *23–24 (emphasis omitted). “Addendum 1” in 21
the first paragraph of the PI refers to a list of eighteen social media accounts 22
supplied by JLM as “Exhibit 1” in its PI motion. Compare No. 20-cv-10575, Dkt. 86, 23
Ex. 1 (S.D.N.Y. Jan. 30, 2021), with Spec. App’x at 56. The list includes the three 24
items, either alone or with others, from the commencement of her employment by
[JLM] through the Term of the Contract. The term includes content created or
compiled for the JLM HP Social Media Accounts.
JLM Couture, 2021 WL 827749, at *23 n.21.
7 This proviso was added on reconsideration.

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Disputed Accounts, which are also singled out in the final paragraph of the PI 1
quoted above, along with fifteen other accounts the ownership of which Gutman 2
does not challenge in this lawsuit. 3
After JLM took over the Disputed Accounts, it changed the designation of 4
the Instagram account from “Public Figure” to “Clothing (Brand)” and again 5
changed the account bio, which now includes the lines “Official page of Hayley 6
Paige Bridal” and “Managed by MHP Social Team,” accompanied by a profile 7
photograph of the logo “Hayley Paige.” Hayley Paige (@misshayleypaige), 8
Instagram, https://www.instagram.com/misshayleypaige. JLM continues to post 9
regularly on the Instagram account. See id. JLM has apparently not, however, 10
posted on the TikTok account since winning the TRO. See Hayley Paige 11
(@misshayleypaige), TikTok, https://www.tiktok.com/@misshayleypaige. And 12
the description of the Pinterest account currently reads: “Hi, I’m Hayley Paige! 13
I’m a designer, content creator, and podcast co-host.” Hayley Paige 14
(@misshayleypaige), Pinterest, https://www.pinterest.com/misshayleypaige. 15
Gutman moved for reconsideration and dissolution of the PI, which the 16
district court denied on June 2, 2021. On appeal, Gutman raises several challenges 17
to the PI and the denial of her motions to reconsider and to dissolve, including that 18

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the district court erred in determining that she likely breached the Noncompete 1
and Name-Rights Agreements, and that JLM’s own breach of contract prohibits it 2
from seeking injunctive relief. She also asserts that the Disputed Accounts are 3
rightfully hers and that the district court erred in assigning control to JLM. 8 4
II. DISCUSSION 5
A. Standard of Review 6
We review a district court’s decision to deny or issue a preliminary 7
injunction for abuse of discretion. See Oneida Nation of N.Y. v. Cuomo, 645 F.3d 154, 8
164 (2d Cir. 2011). A district court has abused its discretion if it “(1) based its ruling 9
on an erroneous view of the law, (2) made a clearly erroneous assessment of the 10
evidence, or (3) rendered a decision that cannot be located within the range of 11
permissible decisions.” Id. (citation omitted). We review factual findings for clear 12
error and conclusions of law de novo. See id. 13
8 Gutman has raised certain counterclaims and is challenging a contempt order the district
court issued against her in a separate proceeding. The district court also declined to reach some
of JLM’s requests for relief, finding them unripe. None of these issues is before the Court in this
appeal.

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B. Noncompete Agreement 1
Gutman argues that the district court abused its discretion by entering 2
paragraph 3(b) of the PI, which prevents her from competing with JLM through 3
the end of the extended Term of the Contract (August 1, 2022). We disagree. 4
First, Gutman’s argument is inconsistent with the plain terms of the 5
Contract. Gutman argues that section 9(a) of the Contract—which prohibits her 6
from competing with JLM “during the period of her employment” with JLM—no 7
longer binds her because she has resigned. But the Contract provides that only 8
JLM may terminate the Contract, not Gutman. See JLM Couture, 2021 WL 827749, 9
at *9; see also Contract § 13 (providing JLM, but not Gutman, with termination 10
rights). Gutman nevertheless argues that she is not “employed” within the 11
meaning of the Contract both because of her decision to stop working and JLM’s 12
subsequent recognition of her as having “resigned,” App’x at 2935. JLM counters 13
that the phrase “during the period of her employment” is the same as the “Term” 14
of the Contract—i.e., the period running through August 1, 2022—and thus applies 15
whether Gutman is working or not. In response to Gutman’s claim that she has 16
resigned, JLM represents that it remains “willing and able to perform” and that 17
Gutman “can work for JLM as she agreed to do.” Appellee Br. at 34. 18

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We need not decide whether Gutman remains “employed” within the 1
meaning of section 9(a) because she consented in any event to an injunction 2
compelling her to comply with her contractual duties in the event of her breach. 3
See Contract § 9(e). The district court determined that Gutman breached the 4
Contract, and it reasoned that it could not order Gutman “to perform personal 5
services” exclusively for JLM through August 1, 2022. See JLM Couture, 2021 WL 6
827749, at *9 (citing U.S. Const. amend. XIII). But the court did not abuse its 7
discretion by providing a form of lesser-included relief—i.e., preventing Gutman 8
from competing with JLM for that same period, a restriction that would have 9
bound Gutman if she had continued to work for JLM as contractually required. 10
See, e.g., Am. Broad. Cos. v. Wolf (ABC), 420 N.E.2d 363, 367 (N.Y. 1981) (“[W]here 11
an employee refuses to render services to an employer in violation of an existing 12
contract, and the services are unique or extraordinary, an injunction may issue to 13
prevent the employee from furnishing those services to another person for the 14
duration of the contract.” (citing Lumley v. Wagner (1852) 42 Eng. Rep. 687; 1 De 15
G.M.&G. 604)). 16
Second, the Noncompete Agreement appears to be enforceable under New 17
York law. Gutman points to the general standard that “[a] restraint is reasonable 18

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only if it: (1) is no greater than is required for the protection of the legitimate 1
interest of the employer, (2) does not impose undue hardship on the employee, 2
and (3) is not injurious to the public.” BDO Seidman v. Hirshberg, 712 N.E.2d 1220, 3
1223 (N.Y. 1999) (emphasis omitted). But New York recognizes the availability of 4
injunctive relief “where the non-compete covenant is found to be reasonable and 5
the employee’s services are unique.” Ticor Title Ins. Co. v. Cohen, 173 F.3d 63, 70 (2d 6
Cir. 1999) (emphasis added). Here, Gutman does not meaningfully contest the 7
district court’s reliance on the fact that her services are “special, unique or 8
extraordinary.” See id. Further, the noncompete provision does not even extend 9
beyond Gutman’s contractual period of employment with JLM; it was triggered 10
only because Gutman stopped working before the Term was complete. See 11
Contract § 9(a); ABC, 420 N.E.2d at 367 (explaining that the “availability of 12
equitable relief” is greatest “for the duration of the contract” where “the employee 13
either expressly or by clear implication agreed not to work elsewhere”). Gutman 14
provides no reason to question the district court’s determination that this 15
Noncompete Agreement was reasonable and fully enforceable in light of her 16
unique role at JLM. 17

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Third, we discern no error in the district court’s finding that Gutman 1
impermissibly competed with JLM and may have continued doing so absent an 2
injunction. See App’x at 1197 (advertisement for a bridal expo listing Gutman in 3
her capacity as a designer). It was also well within the district court’s discretion 4
to conclude that the PI is neither overbroad nor vague. In particular, the language 5
barring Gutman from “indirectly . . . associat[ing] with . . . any person” engaging 6
in the design of bridal wear or related goods is drawn directly from the Contract.9 7
See Contract § 9(a). 8
In sum, Gutman has identified no abuse of discretion in the district court’s 9
order enforcing the noncompete provision, in effect through the end of her 10
contractually agreed Term. We therefore affirm paragraph 3(b) of the PI. 11
C. Name-Rights Agreement 12
Gutman next challenges the portions of the PI relating to the Name-Rights 13
Agreement. See PI ¶¶ 3(a), 4, supra. She contends that the Contract grants JLM the 14
right to use “Hayley Paige Gutman” and its derivatives (collectively, the 15
“Designer’s Name”) in connection with only “such clothing or related items” that 16
9 Contrary to Gutman’s claim that this language prohibits her from casual social contact
with anyone in the industry, it is clear from the context in both the PI and the Contract that
“association” here is used in the ordinary commercial sense of forming a business affiliation, and
does not refer to mere social interaction.

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22
Gutman “has substantially participated in . . . design[ing] or creat[ing] . . . during 1
her employment.” Contract § 10(a). But the very next subsection explicitly states 2
otherwise: 3
[Gutman] hereby irrevocably sells, assigns, and transfers all right, title 4
and interest to [JLM] that now exists or may exist during the Term 5
(and any extensions thereof) and for a period of two years thereafter, 6
to register the Designer’s Name or any derivatives(s) thereof as 7
trademarks or service marks (the “Trademark” or “Trademarks”) . . . . 8
The Trademarks shall in perpetuity be the exclusive property of 9
[JLM], [Gutman] having consented to it being filed by [JLM] and 10
[Gutman] shall have no right to the use of the Trademarks, 11
Designer’s Name or any confusingly similar marks or names in 12
trade or commerce during the Term or any time thereafter without 13
the express written consent of [JLM]. 14
Contract § 10(b) (emphasis added). 15
We decline Gutman’s invitation to depart from the plain language of the 16
Contract. First, Gutman argues that the Court should read “Designer’s Name” to 17
incorporate the other limitations of section 10(a). But “Designer’s Name” is clearly 18
defined in section 10(a) as “‘Hayley,’ ‘Paige,’ ‘Hayley Paige Gutman,’ ‘Hayley 19
Gutman,’ ‘Hayley Paige,’ or any derivative thereof.” Id. § 10(a) (punctuation 20
cleaned up). The remaining conditions in section 10(a)—i.e., a termination date 21
and a limitation of the right to cover only goods Gutman helped design—are not 22
part of the definition of “Designer’s Name.” Section 10(b) is thus in no way 23

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23
ambiguous and clearly prohibits Gutman from “us[ing]” the “Designer’s Name” 1
(her name and its derivatives) “in trade or commerce.” Id. § 10(b). 2
Second, Gutman suggests that we should read section 10(b) as purely a 3
trademark provision. Implicitly invoking the canon of noscitur a sociis—that a 4
word should be understood by the company it keeps, see Yates v. United States, 574 5
U.S. 528, 543 (2015) (plurality opinion)—Gutman proposes that we should 6
understand the grant of rights in “Designer’s Name” to be limited by those rights 7
JLM has in the “Trademarks.” As a threshold matter, we use this canon “to resolve 8
ambiguity, not create it.” Id. at 564 (Kagan, J., dissenting). There is no ambiguity 9
in a term that the Contract clearly defines. See Hunt Ltd. v. Lifschultz Fast Freight, 10
Inc., 889 F.2d 1274, 1277 (2d Cir. 1989) (explaining that language is not “ambiguous 11
where the interpretation urged by one party would strain the contract language 12
beyond its reasonable and ordinary meaning” (cleaned up)). In any event, the 13
Contract transfers Gutman’s rights in the “Trademarks, Designer’s Name or any 14
confusingly similar marks or names.” Contract § 10(b) (emphasis added). The 15
noscitur canon supports, rather than weakens, our understanding of the Contract’s 16
clearly defined meaning: “Trademarks” runs parallel to “marks,” and “Designer’s 17
Name” runs parallel to “names.” And if this were not clear enough, the next 18

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24
subsection again reiterates that Gutman “assign[ed] to [JLM] . . . the Designer’s 1
Name and the Trademarks.” Id. § 10(c) (emphasis added). Limiting the rights in 2
Designer’s Name to those in the Trademarks would render each of these repeated 3
admonitions superfluous. See Kelly v. Honeywell Int’l, Inc., 933 F.3d 173, 183 (2d 4
Cir. 2019) (“We must avoid an interpretation of an agreement that renders one of 5
its provisions superfluous.” (cleaned up)). 6
Finally, Gutman suggests that the district court’s reading of section 10(b) 7
would override section 10(a)’s proviso that Gutman grants JLM exclusive rights in 8
the Designer’s Name “in connection with” only bridal wear that Gutman 9
designed. Contract § 10(a). Section 10(b)’s grant of full rights to the Designer’s 10
Name, Gutman argues, would render section 10(a) moot. But it is not correct that 11
section 10(b) contradicts, overrides, or moots section 10(a). Section 10(a) grants a 12
provisional right: It expires two years after Gutman’s termination if JLM “has not 13
sought to [r]egister the Designer’s Name as a Trademark.” Contract § 10(a). 14
Section 10(b), in contrast, describes the rights that vest perpetually in JLM if it has 15
in fact registered the Trademarks.10 Those rights include the exclusive “use of . . . 16
10 JLM exercised its right to register the “Hayley Paige” and related trademarks. See App’x
at 479–508.

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25
Designer’s Name . . . in trade or commerce.”11 The two subsections are thus 1
complementary, not contradictory. 2
The district court did not err in concluding that this provision applies to any 3
use of the Designer’s Name in trade or commerce, and we affirm the court’s 4
decision to enforce the Name-Rights Agreement through the PI.12 5
D. Social Media Accounts 6
Gutman also argues that the district court improperly awarded JLM 7
exclusive control over the three Disputed Accounts. In its complaint and PI 8
motion, JLM raised claims of conversion and trespass to chattels based on 9
Gutman’s seizure of control over the Instagram, TikTok, and Pinterest accounts. 10
11 Although we have stated in dicta that an agreement to sell the right to use one’s own
name must be “clearly shown,” Madrigal Audio Labs., Inc. v. Cello, Ltd., 799 F.2d 814, 822 (2d Cir.
1986) (citation omitted), the extent to which a party is barred from using her name ultimately
“depends on the terms of the sale,” id. at 823. See also Levitt Corp. v. Levitt, 593 F.2d 463, 468 (2d
Cir. 1979) (“To protect the property interest of the purchaser, . . . the courts will be especially alert
to foreclose attempts by the seller to ‘keep for himself the essential thing he sold, and also keep
the price he got for it.’” (quoting Guth v. Guth Chocolate Co., 224 F. 932, 934 (4th Cir. 1915))). Here,
the PI does nothing more than recite the words of the Contract. Compare PI ¶ 3(a) (“using . . . the
‘Designer’s Name’ . . . in trade or commerce”), with Contract § 10(b) (“use of . . . Designer’s Name
. . . in trade or commerce”); see also id. § 9(e) (“[Gutman] hereby consents to the granting of a
temporary or permanent injunction against her . . . prohibiting her from violating any provision
of [the Contract].”). This appeal thus does not call for us to opine on the precise scope of the
prohibition against “us[ing]” the trade name “Hayley Paige Gutman” and its derivatives “in trade
or commerce.”
12 We also reject Gutman’s irreparable-harm and overbreadth arguments for the same
reasons stated with respect to the Noncompete Agreement. See supra Section II.B.

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26
JLM’s proposed order listed eighteen social media accounts it sought to bar 1
Gutman from accessing. JLM also singled out the three Disputed Accounts in a 2
proposed paragraph ordering Gutman to transfer control of those accounts to JLM. 3
The district court adopted both the account list and the paragraphs regarding 4
control of the Disputed Accounts as proposed by JLM. Together, these portions of 5
the PI grant unrestricted control over the Disputed Accounts to JLM and deny 6
control to Gutman absent the company’s approval: Gutman may not post on or 7
attempt to access control of the Disputed Accounts, account control must be 8
turned over to JLM, and JLM faces no restrictions on what it may do with the 9
Disputed Accounts.13 This portion of the PI does not expire on August 1, 2022, but 10
lasts indefinitely throughout the litigation. On appeal, Gutman seeks relief only 11
as to the Disputed Accounts, which are the three accounts the district court 12
explicitly ordered Gutman to turn over to JLM. 13
JLM and Gutman agree that the Disputed Accounts are property belonging 14
to one of them, but they disagree vigorously about whose accounts they are. JLM 15
contends that Gutman created the Disputed Accounts in her capacity as an 16
13 The one exception is that the district court entered an order limiting both parties’
alterations of previously posted content (on both the Disputed Accounts and other undisputed
accounts) to preserve evidence. See No. 20-cv-10575, Dkt. 238 (S.D.N.Y. Sept. 13, 2021).

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27
employee, that they are therefore owned by the company, and that JLM merely 1
gave Gutman wide discretion as its agent to operate the accounts as she saw fit. In 2
contrast, Gutman argues that she created the Disputed Accounts in her personal 3
capacity, that JLM did not acquire them simply by virtue of investing in the Hayley 4
Paige brand, and that she did not cede ownership to JLM by agreeing to use her 5
accounts to market Hayley Paige products or by occasionally giving other JLM 6
employees direct access when it was in her interest to do so. The parties also 7
disagree about who had ultimate authority over posts, whether any such authority 8
derived from ownership or from some power or duty under the Contract, whether 9
either party recognized the other as the Accounts’ true owner during their course 10
of dealing, the extent to which JLM was responsible for the growth of the Disputed 11
Accounts, and which of these factors matter for identifying the Disputed 12
Accounts’ true owner. 13
In the end, the district court “decline[d] to address [JLM]’s conversion [and] 14
trespass to chattel” claims or to evaluate “the somewhat more nuanced issue of 15
‘ownership’ of the [Instagram] Account itself.” JLM Couture, 2021 WL 827749, at 16
*19. But the court nonetheless granted JLM control over all three Disputed 17
Accounts and entered this part of its proposed PI nearly verbatim, compare JLM 18

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28
Couture, 2021 WL 827749, at *23–24, with No. 20-cv-10575, Dkt. 86 (Proposed 1
Order), at 2–3, 5, even though the court did not address the predicate question of 2
who likely owns them. It is thus unclear on what basis the district court excluded 3
Gutman from using the Disputed Accounts and granted total control to JLM. 4
The Contract provides only that Gutman has consented to an injunction, in 5
the event of her breach, “prohibiting her from violating any provision of [the 6
Contract].” Contract § 9(e). We conclude that the breaches identified by the 7
district court are insufficient by themselves to justify the relief it granted regarding 8
control of the Disputed Accounts. First, the district court determined that Gutman 9
breached her duty under section 2 of the Contract to assist with company 10
advertising by refusing to post JLM’s content on the Instagram account. JLM 11
Couture, 2021 WL 827749, at *12. Second, the court reasoned that much of the 12
Instagram “[a]ccount content” is JLM’s intellectual property under section 11 of 13
the Contract, which gives JLM ownership over Gutman’s creations while 14
employed by the company. Id. at *13. Third, the court ruled that Gutman’s use of 15
the “@misshayleypaige” account handle on Instagram in trade or commerce 16
violated the Name-Rights Agreement. Id. at *14. 17

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29
These contractual breaches identified by the district court do not correspond 1
to the injunctive relief JLM sought, which was clearly structured to remedy JLM’s 2
conversion and trespass claims. Indeed, other parts of the PI already prohibit 3
Gutman from using the “@misshayleypaige” account name, PI ¶ 3(a), as well as 4
any “Designs” posted to the Accounts, PI ¶ 3(c), in trade or commerce.14 And even 5
if we assume that the district court could enter some sort of injunction to address 6
Gutman’s alleged failure to “assist[] with advertising programs” during the 7
pledged Term, Contract § 2, the PI would still be overbroad. First, unlike other 8
parts of the PI, this provision does not expire on August 1, 2022. Second, the PI 9
does not limit the purposes for which JLM can use the Disputed Accounts to only 10
those under Gutman’s contractual duties—so JLM could just as easily use the 11
Disputed Accounts to enter into its own agreements promoting third-party 12
products or even to comment on this litigation. Third, the PI denies Gutman the 13
14 As Gutman acknowledges, should she defeat only the conversion and trespass claims,
in order to use the Disputed Accounts in trade or commerce without violating the rest of the PI,
she would likely have to take down the Designs owned by JLM and change the handle or
username of the Disputed Accounts. See Appellant Br. at 46 n.5 (citing BBC Grp. NV LLC. v. Island
Life. Rest. Grp. LLC, 475 F. Supp. 3d 1235, 1241 (W.D. Wash. 2020)). But even if the district court
did not grant injunctive relief to assign the Disputed Accounts to JLM, with appropriate findings,
it could impose other constraints at the PI stage on Gutman’s use of the Accounts in order to
prevent irreparable harm with respect to the Accounts.

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30
right to post even personal content on the accounts without JLM’s permission, and 1
it nowhere limits JLM’s discretion in withholding that permission. 2
The overbreadth of this part of the PI reflects the fact that the character of 3
the district court’s relief—a grant of perpetual, unrestricted, and exclusive control 4
throughout the litigation—sounds in property, not in contract. Yet the district 5
court disclaimed any effort to ground the PI on its evaluation of the ownership 6
question, and we see no way to salvage the PI as written under JLM’s alternative, 7
Contract-based theories. The Contract allows injunctions only to enforce its own 8
terms. See Contract § 9(e).15 And a preliminary injunction may never be awarded 9
15 Judge Lynch would affirm this part of the PI, at least as it applies to the Instagram
account, with the concession that the PI might be modified to revert partial control to Gutman.
Such slimmed-down relief would in the dissent’s view be an equitable means of “restor[ing] . . .
the account to the manner in which [it was] operated before Gutman unilaterally seized exclusive
control.” Dissent at 2. But even if we were to follow the general principles of equitable remedies,
rather than the Contract’s own language about injunctive relief, Contract § 9(e), we could endorse
only a PI that aimed to protect JLM’s rights, not one entrenching any pre-breach benefits JLM may
have enjoyed from Gutman as a matter of grace. See Babb v. Wilkie, 140 S. Ct. 1168, 1178 (2020)
(“Remedies generally seek to place the victim of a legal wrong in the position that person would
have occupied if the wrong had not occurred. . . . Remedies should not put a plaintiff in a more
favorable position than he or she would have enjoyed absent [the wrong].” (cleaned up)). The
dissent thus elides the crucial question of what right, if any, underlay JLM’s access to the
Instagram account prior to this dispute. And for the reasons explained above, JLM’s current
answer to that question—Contract rights—is a revisionist reading of its proposed PI that cannot
justify the scope of the district court’s relief under ordinary equitable principles. See supra at 29–
30; Forschner Grp., Inc. v. Arrow Trading Co., 124 F.3d 402, 406 (2d Cir. 1997) (“It is well-settled that
the essence of equity jurisdiction has been the power to grant relief no broader than necessary to
cure the effects of the harm caused by the violation . . . .”).

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31
as a matter of right.16 See, e.g., Winter v. Nat. Res. Def. Council, Inc., 555 U.S. 7, 24 1
(2008). 2
Further, the district court erred in assuming that its analysis of the 3
Instagram account necessarily controlled the disposition of all three Disputed 4
Accounts or all eighteen accounts listed in the PI. In fact, it is unclear how the 5
eighteen accounts were chosen in the first place. See Spec. App’x at 56; accord No. 6
20-cv-10575, Dkt. 86, Ex. 1 (JLM’s proposed account list). If the criteria for 7
inclusion were simply whether the name of an account is under the Designer’s 8
Name, JLM’s list would seem to be underinclusive: In addition to the disputed 9
Instagram, TikTok, and Pinterest accounts, Gutman claimed to own several 10
personal accounts not included in JLM’s list, all with “Miss Hayley Paige” as the 11
handle, web address, or username. See App’x at 2277–78. Gutman’s list notably 12
includes two accounts (on Snapchat and Spotify) that were created after Gutman 13
16 Moreover, mandatory injunctions compelling affirmative action rather than merely
prohibiting certain conduct must meet a higher standard. “A mandatory injunction . . . alter[s]
the status quo by commanding some positive act . . . [and] should issue only upon a clear showing
that the moving party is entitled to the relief requested, or where extreme or very serious damage
will result from a denial of preliminary relief.” Tom Doherty Assocs. v. Saban Entm’t, Inc., 60 F.3d
27, 34 (2d Cir. 1995) (cleaned up). As the district court acknowledged, this part of the PI is
mandatory in that it singles out the Disputed Accounts and compels Gutman to provide JLM the
access credentials. See JLM Couture, 2021 WL 827749, at *24. And in its attempt to restore JLM’s
asserted rights, the PI alters the status quo of the year prior to suit, during which Gutman had
exclusive access to at least the Instagram account.

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32
began working for JLM but over which JLM did not seek an injunction. 17 1
Meanwhile, if the criteria involved considerations of how the accounts were 2
created, used, or managed, those factors would seem to differ substantially even 3
among the accounts in Gutman’s control just prior to suit, i.e., the Disputed 4
Accounts. See, e.g., App’x at 464–65 (discussing the creation and use of the TikTok 5
account). It is not clear from the record what is significant about the eighteen 6
accounts or the three Disputed Accounts other than the fact that JLM claims to 7
own them—a claim that Gutman vigorously contests. In sum, the district court 8
exceeded its discretion by issuing a PI transferring control over all three Disputed 9
Accounts based on reasons specific to only one of them while expressing no 10
opinion on who actually owns any of the accounts. 11
We do not attempt to decide for the first time on appeal—without full 12
argument from the parties—the correct framework for answering who owns the 13
Disputed Accounts or what result that framework would dictate. On remand, the 14
district court could choose to answer directly the question of JLM’s likelihood of 15
17 The Instagram account bio referred to the Snapchat account at least at one point. See
App’x at 1115.
JLM also has separate, seemingly analogous accounts on some of the same platforms as
the Miss Hayley Paige accounts. See Spec. App’x at 56 (including “hayleypaige_jlm” on Twitter,
“HayleyPaigeBridal” on Facebook, and “hayleypaigejlm” on Pinterest).

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33
success on the merits of its conversion and trespass claims, properly weigh the 1
relevant injunction factors, and grant or deny injunctive relief accordingly. 2
Alternatively, the court may prefer to decide that the balance of equities favors 3
denying any property-based injunction and thereby avoid the merits question, 4
leaving Gutman in control of the Disputed Accounts (subject to the strict 5
conditions of the remainder of the injunction). Finally, the district court may 6
choose to modify the vacated portion of the injunction to provide JLM with relief 7
for JLM’s breach-of-contract claims that stems from Gutman’s obligations under 8
the Contract.18 In any event, we conclude that the district court exceeded its 9
discretion by effectively assigning valuable assets to JLM without first 10
determining whether the company likely owns them. We therefore vacate the 11
portion of the PI concerning the Disputed Accounts and remand for further 12
analysis and clarification. 13
18 For the same reasons as those explained regarding the Name-Rights Agreement, which
prohibits more conduct than the agreement with respect to the Trademarks, see supra Section II.C,
we also do not see how JLM’s trademark claims could warrant a transfer of the Disputed
Accounts. See 15 U.S.C. § 1116(a) (permitting injunctions under the Lanham Act “according to
the principles of equity . . . to prevent the violation of any right of the registrant of a mark”); supra
note 14 (explaining Gutman’s concession about how such rights could be protected without a
reassignment of her property should she succeed in defeating only the conversion and trespass
claims); PI ¶ 3(a) (prohibiting use of the Trademarks and Designer’s Name in trade or commerce).
We do not exclude the possibility of other relief, with appropriate findings, that is properly
tethered to remedy past trademark violations. See Forschner Grp., 124 F.3d at 406.

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34
E. JLM’s Alleged Breach 1
Finally, Gutman argues that JLM breached the Contract by refusing to pay 2
her after she announced her resignation. Gutman asserts that this breach 3
precludes JLM from seeking injunctive relief. See Ryan v. Volpone Stamp Co., 107 F. 4
Supp. 2d 369, 398 (S.D.N.Y. 2000) (noting that a party cannot “avoid its obligations 5
under the contract and yet continue to reap the benefits”). 6
As the district court recognized, however, Gutman (1) had no right to 7
terminate the Contract unilaterally absent a breach by JLM, and (2) made no 8
showing that JLM’s failure to pay her constituted a likely breach of the Contract. 9
The Contract states that “[f]or the full, prompt and faithful performance of all the 10
duties and services to be performed by [Gutman] hereunder, [JLM] agrees to pay, 11
and [Gutman] agrees to accept, the amounts set forth” as base and additional 12
compensation. Contract § 4. Faithful performance is thus a condition precedent 13
to payment of base and additional compensation, so JLM had no duty to pay 14
Gutman if she did not work.19 See Restatement (Second) of Contracts § 225(1) 15
19 Gutman belatedly argues that some of her additional compensation is tied to revenues
from before her announced resignation, and that her failure to perform thus does not excuse
JLM’s nonpayment at least as to those payments. We do not address this argument, as Gutman
did not meaningfully challenge until her reply brief the district court’s rationale that she failed to
perform a condition of the Contract. See JP Morgan Chase Bank v. Altos Hornos de Mexico, S.A. de

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35
(“Performance of a duty subject to a condition cannot become due unless the 1
condition occurs or its non-occurrence is excused.”). If there was no obligation for 2
JLM to pay, there was no breach. The district court therefore did not abuse its 3
discretion in concluding at this stage that JLM’s failure to pay Gutman did not 4
constitute a breach of the Contract. 5
III. CONCLUSION 6
Gutman signed away several of her rights to JLM, but she never forfeited 7
her right to keep property that is legally hers. The district court may well 8
determine that some or all of the Disputed Accounts do not belong to Gutman, or 9
that additional relief is nevertheless appropriate. But absent such determinations, 10
JLM may not assert exclusive dominion over accounts Gutman controlled at the 11
time suit commenced. 12
For the reasons set forth above, we VACATE paragraphs 1 and 2 of the PI, 13
as well as the paragraph ordering Gutman to provide JLM with control of the 14
Disputed Accounts; AFFIRM the remainder of the PI; and REMAND the case for 15
further proceedings consistent with this opinion. 16
C.V., 412 F.3d 418, 428 (2d Cir. 2005); Norton v. Sam’s Club, 145 F.3d 114, 117 (2d Cir. 1998). We
thus also do not consider JLM’s alternative arguments regarding whether any nonpayment based
on pre-resignation revenues would constitute breach or otherwise affect JLM’s right to seek
injunctive relief.

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1
Jon O. Newman, Circuit Judge, concurring in part and dissenting in
part:
A person’s name is a valuable possession.1 Broadly prohibiting its
use is an extraordinary step that a court should not take except in the
unlikely event that a person has clearly given someone else the right to
obtain such a prohibition. In this case, I concur only in part because I
cannot approve that portion of the District Court’s preliminary
injunction that prohibits Hayley Gutman from making any use of her
own name in trade or commerce.
Gutman gave JLM Couture, her former employer, for a limited time,
an exclusive limited license to use her name on clothing “provided
[Gutman] has substantially participated in the design or creation of such
clothing or related items during her employment.” Employment
Contract, § 10(a). Now that she has breached her employment contract,
the District Court was entitled to prohibit her from using her name in
1 "He that filches from me my good name robs me of that which enriches him and
makes me poor indeed." W ILLIAM SHAKESPEARE , OTHELLO, Act III, Scene 3.

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2
marketing bridal wear that she helped design, a use that would violate
the exclusive license she gave her former employer.
However, the preliminary injunction now on appeal goes much
further than that and prohibits Gutman from using her name in trade or
commerce, i.e., on any product. In my view, her former employer has no
right to such a sweeping prohibition on Gutman’s use of her name.
The District Court and now this Court find authority for this
sweeping extension of subsection 10(a) in subsection 10(b) of Gutman’s
employment contract. Subsection 10(b) contains two relevant sentences.
The first provides: “The Employer hereby irrevocably . . . assigns . . . all
right . . . to register the Designer’s Name or any derivatives(s) thereof as
trademarks.” The second provides: “[T]he Employee . . . shall have no
right to the use of the Trademarks, Designer’s Name or any confusingly
similar marks or names in trade or commerce . . . without the . . . consent
of the Company.”
The first sentence of subsection 10(b) does not authorize a broad prohibition
against Gutman’s use of her name. That sentence gives JLM Couture only the right
to register Gutman’s name or derivatives “as trademarks.” It does not prohibit her

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3
from making a nontrademark use of her name, such as putting her name on a
website that informs the public that she has products or services to sell having
nothing to do with bridal wear.
There are three reasons why the second sentence of subsection 10(b) also
does not authorize a broad prohibition of Gutman’s use of her name. First, because
subsection 10(b) is a trademark provision, not only the first sentence but also the
subsection as a whole should not be construed to do more than limit Gutman’s use
of her name as a trademark. “A writing is interpreted as a whole.” Restatement of
Contracts, § 202(2).
Second, although the second sentence itself contains a phrase that purports
to prohibit Gutman from using “Designer’s Name” in trade or commerce, that
phrase continues with “or any confusingly similar marks or names.” “Confusingly
similar” is the language of trademark law, and the sentence, fairly construed,
means that Gutman cannot use her name or a confusingly similar mark or a
confusingly similar name as a trademark.
Third, the “Designer’s Name” that JLM Couture can prohibit Gutman from
using is only the name to the extent the company has been given a license to use it
pursuant to subsection 10(a). “[A]ll writings that are part of the same transaction

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4
are interpreted together.” Id. The only use of the name “Gutman” that JLM
Couture can use, or can prevent Gutman from using, is the name the company
acquired with respect to bridal wear that she helped design or create. For any one
of these reasons, subsection 10(b) does not support the sweeping prohibition
against Gutman’s use of her name.2
A prohibition on using one’s name must be clear. See Madrigal Audio
Laboratories v. Cello, Ltd., 799 F.2d 814, 822 (2d Cir. 1986) (citation omitted). A
prohibition on using one’s name “as trademarks,” contained in a subsection
concerned with trademarks, is surely not a clear prohibition on using the name for
nontrademark purposes. And a limited prohibition in a trademark subsection
should not be broadly interpreted to override a specific limitation in a provision
licensing use of a name in another subsection of the same contract.
For these reasons, I concur in part and, to the extent indicated above,
respectfully dissent in part.
2 Subsection 10(c), which the Court quotes as saying that Gutman “assign[ed] to
[JLM] . . . the Designer’s Name and the Trademarks,” Maj. Op. at 9 (brackets and ellipsis
in original), refers to “the assignment,” obviously meaning the limited assignment in
subsection 10(a). Subsection 10(c) entitles Gutman to some additional compensation for
making “the assignment.” The additional compensation is not, as the Court says, “for
assigning the Designer’s Name and Trademarks to JLM,” Maj. Op. at 10; the additional
compensation is for making only the limited assignment of name in subsection 10(a).

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1
G ERARD E. L YNCH , Circuit Judge, concurring in part and dissenting in part:
I agree with the Court’s affirmance of the preliminary injunction insofar as
it bars Gutman from competing with JLM and from using the name “Hayley
Paige Gutman” and its derivatives in trade or commerce, and I join fully in Parts
II.A, B, C, and E of Judge Park’s thoughtful and careful analysis of the issues. I
write separately, however, because I disagree with Part II.D, and would also
affirm paragraphs 1 and 2 of the preliminary injunction, at least insofar as they
apply to the Instagram account.1 I do not believe the district court erred in
entering those portions of the injunction without determining the question of
ownership.
Paragraph 1 of the preliminary injunction bars Gutman from “[m]aking
any changes to any of the [Instagram] account[ ] . . . including but not limited to
. . . posting any new content thereto and/or deleting or altering any content
located therein . . . without the express written permission of Plaintiff’s chief
1 The parties’ arguments as to the other social media accounts are not well developed.
Their focus is on the three Disputed Accounts, and especially the Instagram account.
Given that my view has not prevailed, I see no need to opine on whether the district
court’s injunction, which is being vacated in any event, is overbroad insofar as it relates
to other social media accounts. I therefore confine my discussion to the Instagram
account, which seems to be the main bone of contention between the parties, and as to
which the record is most developed.

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2
executive officer, Joseph L. Murphy” and directs Gutman to give JLM access
credentials to the Instagram account, which she had unilaterally revoked in
November 2019. JLM Couture, Inc. v. Gutman, No. 20-cv-10575, 2021 WL 827749,
at *23 (S.D.N.Y. Mar. 4, 2021). The majority considers these provisions
tantamount to awarding ownership of the account, and thus as justifiable only on
a finding, which the district court did not make, that JLM owns the account and
is likely to prevail on its claims of conversion and trespass to chattels. Op. at 25-
31.
I don’t think that is so. The district court did not purport to give JLM
control over the Instagram account because JLM is the account’s rightful owner.
Rather, the injunction was granted to restore the operation and control of the
account to the manner in which they were operated before Gutman unilaterally
seized exclusive control, pending resolution of the case. The district court’s
determination that JLM had shown a likelihood of success on its claims for
breach of contract adequately justifies this type of injunctive relief.
As the district court found, and as this Court agrees, on July 13, 2011,
Gutman granted JLM the exclusive world-wide right and license to use her name
for certain purposes. It is undisputed that Gutman opened the @misshayleypaige

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Instagram account on April 6, 2012, after she began her employment with JLM
and assigned rights to her name to JLM. Substantial record evidence supports the
district court’s factual findings that (1) the Instagram account was created during
Gutman’s employment with JLM and bears the name that she conveyed to JLM
for commercial use; (2) the account was used to promote JLM’s business; and (3)
JLM not only retained considerable control over what Gutman posted, but also
had the ability to post material on its own, without her being able to veto what it
posted. In short, throughout her employment with JLM, Gutman collaborated
with JLM to operate the account, and while Gutman had primary access to the
account, JLM employees also had access, and JLM had final approval over
content generated to the account.
The district court’s injunction essentially returns the parties – and the
Instagram account – to the position they were in prior to Gutman’s breach.2
Using a preliminary injunction to restore parties to the pre-breach status quo,
2 For the same reasons I do not address the other social media accounts, I do not
elaborate on the possibility that the injunction as written could be modified on appeal to
better reflect the joint management and control of the Instagram account that existed
before Gutman’s breach, or the extent to which the turnover of exclusive control to JLM
might be justified by the impracticability of having the parties jointly operate the
account given their present contentious relationship.

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upon a finding that the plaintiff has shown a substantial likelihood of success on
her claim for breach of contract, is an uncontroversial provisional equitable
remedy. A finding of ownership is not a prerequisite to the district court’s
equitable solution, which is proportionate to and justified by Gutman’s breach. I
therefore cannot conclude that the district court abused its discretion in requiring
Gutman to undo her seizure of unilateral control over the Instagram account,
and I respectfully dissent from the judgment of the Court to the extent it vacates
that portion of the preliminary injunction.

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