us-ftc-advisory-opinions-564a07307ef91c57f7ef85aa12d94725•California PPO
California PPO
us-ftc-advisory-opinions-564a07307ef91c57f7ef85aa12d94725California PPOGuidance
re: Concerning a proposal by a PPO composed of multiple hospitals and physician organizations to negotiate contracts with third-party payers.
Bursau of Competit~on FEDERAL TRADE COMMISSION wnSnlNCTON, 0.C M W March 17, 1986 Michael A. Duneheon, E a q ~ i r e Han80nr Bridgett, Marcus, Vlahor & Stromberg 333 Market Street, Suite 2300 San francisco, California 94105 Rec Request for Advisory m i n i a n you have requested an opinion latter Crm t h e rtrff of the bureau of Competition concerning activities propred to bg under- taken by yaur client, a preferred provider organization (PP6), whose identity you have not dirclored in order to avoid gor#ibBe competitive disadvantagee I_-- -Specifically, you have asked whether propored action by the PPO in negotiating contracts with third-party payers, which establish the price at which health care services may be pur- chased by such payers through the PPO, would conrtitute a er 8e violation of Section 1 of the Sherman Act a8 aprice-fixingE'r In this regard, your client proporcd that its PPO providers agree to accept as full payment, for health care services provided to enrolled patients, prices that are negotiated by the PPO with group purchasers who choose to do burine8s with it. There will be no agreementh express or implied, among the participating providers regarding the prices that the providers will charge to any patients, beneficiarieh or purchasers not contracting through the PPO. According to the information you have provided, yoor client is an incorporated joint venture of a limited number of hospitals and physicians in two counties in California. You? client's board of directors consists of equal numbers of hospital and physician representatives. Its shareholders are 16 nonprofit hospitals and 16 phyrician organizations, called Physician Practice Group., or ePPCr,m comprised of fee-for-service physicians who arc members of the shareholder hospitals'rrcspective medical staffs. The 16 Although the Commission does not enforce the Sherman Act, conduct that violates the Act is an "unfair method of com- petition," and can be prevented by the Commission under S 5 of the Federal Trade Commission Act, 15 U.S.C. S 45 (1982). - See FTC v , Cement Institute, 333 U.S. 683, 691 (1948). -
holders has purchased 100 ahares of cornon stock in your client at 8 cost per shareholder of f 10,000.00, in order to provide your client with capital for organization and operation. Each ahareholder hospital or PPC will enter into 8 partici- pation agreement directly with your client. The lb shareholder p p ~ lwill a1.o enter into participation aggeements with indivdd- physicians. Zn addition. your client m y .Ire enter into p.rticipation &gre.ments with cettain hoapitatr and profes8ion.l practice group. that are not shareholderr in yeyour client. neceraagy to achieve the desired geographical disprrion and acces~ibility for the . .R8tworkeo Participating providers in the network will not be prohibited f r w doing business with other progrums. Your client proposes to negotiate contract8 with group health =; care purchasers or third-party payers, including in8urance em- panics, self-insured employers, union trusts, health maintenance organizations, and health care service plans, whereby your client will provide a *'network' of health care services . . . accessible over a broad geographic area and which includes both 8 horpital and a physician component.* These contracts will, in effect, establish the prices at which such purchasers may purchase con- tract health care services through your client from its partici- pating hospitals and physicians, and will offer "preferreda rates to such purchasers: You state that-your client's .fundamental business purpose" is to "compete successfully in the market for the sale and delivery of health care services to group health care purchasers,@ and that the participating hospitals and physicians have "par- tially integrated marketing, contracting, quality assurance, and utilization review functions." You also state that your client's participant. .will share the risk in marketing 'preferred' health care services on a contract basis to group health care purchasers in competition with other PPOs, other hospital systems, and other hospitals and physicians.* In addition, you state that your client "will engage in competition with existing insurance com- panies, health care service plans, and other alternative delivery systems such as Health Maintenance Organizations . . . .I After review of the proposed plan of operation for the PPO, we have concluded that we cannot provide you w i t h an advisory opinion with respect to whether your client's proposed neqotia- tion over price on behalf of its participating providers would
Michael A. Dunchean, Esquire Page 3 conrtitute a violation of Section 1 of the Sherman Act or of Section 5 of the Federal Trade ~ o ~ f s 8 i o n A8 explained Act. be&-, certain factual determinations not appr~priataly'madein the context of the advisory opinion process w u l d be necessary i n order to make a determination as to whether or not the proposed conduct would be - r e illegal or would otherwise be likely to be illegal. It appears that at leaat 8om.r and perhaps many, of your clientsr patticipating providers are, and will continue to be, competitors of one another. For example, each PPG comprises fee- for-sezviee physicians who practice at the same bo~pital, Each PPGI thereforer appears to be conrbination of compgtitorr, Since your cli@nter p&rticipating providers are its sbarebolders and apparently @elect its board of dlrwtarr it also appear8 Lbrg vour client is a form of horizontal cmbination moncr c a a p e t t ~ 0 - - t o 9~ ~ ~ @ 338 0.5,-350 e m 352-54 ( 1 9 6 V ). S e e . ,Enforcement P o l i q Witb Respect to Physician Agreement8 to Control H.dica% Prepay- Horizontal agreements among competitor8 regarding the price at which those competitors will sell their products or services are inherently su8pect under the antitrust law8, and, as the Supreme Court has noted, are *among those concerted activities petitfvel and likely without 'redeeming virtue.'" - Id. at 9. Thus, while naked horizontal price restraints by competitors are per - se illegal, such treatment is not appropriate where, even At one p i n t you rtate that your client's 'pafticipating providers operate for the moat part in discrete geographic submatkets, and there is little actual competition between then nowem We preaume this statement refers only to hospi- tal participating providers since each PPG would comprise physicians practicing independently at the same hospital, Even with regard to participating hospitals, however, these hosnitals were not specifically identified, and no data -- L patient origin- information -- were provided in support e h u r conclusory statement that there is little competi- tion among them, Of course, if it were shown that none of your cli entrs participating providers in fact competes with any other, no substantial antitrust price-fixing issue would be raised.
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Michael A * Duncheon, Esquire
Page 4
- though prices are literally tired among two or more competitor., >
the setting of prices is ancillary and reasonably relat.ed to an a
-ovarall procomp.titivr joint venturr or new enterprise, -
The upr re me Court applied thir prfnclple in the Broadcast a
nusic case where it declined to apply er treatme
1fC.nsing arrangement pursuant to whicfhn a880ciati
composerr, authors, and music producers eetablished prices at which
the m a m b e r s ~ u s i c a Pworks would be licensed, The Court found that
the particular nature of the prQduct -copyrightd muric -- and
the virtual imposribility of individual ure negotiation8 or paLis-
ing of the unauthorized u8e of copyrighted mcrteriulr r.quired ur.
of a blanket licensing concept, encompassing an agreement ar to
prierr if there war to br market at a11 tar %Re produce, s,at 18-21, 23, The Court concludd that the blanket lieenring
arrangement had @certain unique characteristicrrm and creatd,
@to 8oane extent, a different product.@ _rd, at 22, Tbe Court
subsequently characterized its holding In that care a@ a Cindlrrql
that "a joint selling arrangement may be 8o efficient that it
will increase sellers@aggregate output and thu8 k pr0~0mp.tf- z s
tive." National Colleqiate Athletic Association v. Board of ..
Reqents of University of Oklahoma, 104 S. %t. 2948, 2961 (1984)
("NCAA") - .
In the - NCAA case, the Court found that per 8e treatment war
not appropriate in a situation where some horizontal restraint was ;
required if a product was to be available at all. NCAA, 104 8 , Ct. I
at 2960. In that case, the Court considered the lepilft~ of restrie-
tionr on price and output of televised college football gamer, found,
that the marketing and sale of league sports inherently required 6
some horizontal agreement among competftors, and determfned that s
rule-of-reason analysis was appropriate to consider the legality 4
of particular restraints. The Court noted that *a restraint in a t
limited aspect of a market may actually enhance marketwide com-
petition.' NCAA, 104 S. Ct. at 2961-62. The Court found, how-
ever, that the challenged restraints on price and ~ u t p u twere not
iintegral to the legitimate and procompetitive goals of the N C M in ioffering televised colle e football, Under the rule of reason,
the Court rejected petit f oners'proferred justifications and
found the restraints illegal. While recognizing that a joint g
selling arrangement may possible a new product by reaping ; -
i
1/ Once the Court found an agreement not to compete in terms of - -
Y "L
price or output, its "rule of reason" anal sis was limited -to consideration of the defendant's justif cations for the --a
challenged restraints. In the absence of a valid justifica- 1
tion, the NCAA? conduct was deemed to be unlawful without
proof of its market power. NCAA, 104 S . Ct: at 2965, 2967. -
-
*
Michael A. Duncheon, Esquire otherwise una bad f . i l . d to 2967 (quoting 332r 365 (196 Xn Arizona v. Maricopa County Medical Society, 457 U . Q . 332 (1902), the Supreme Court addressed the legality under the anti- trurt law8 of an arrangement whereby a grouP of c o m ~ t i n gphysi- cians had jointly agreed, through 8 foundat on for medical care, o n mximurn prices at which they would sell their services to r u b .criberr of health insurance progr-8 @approvede by the foundam elon. T h 8 foundation for medical car8 also reviewed the medical nacersity and approprlat8n88r of t r e a m e n t r e n d e r d by I t s r e p begs for ruch 8ubrcriberrr and acted a8 an @inruranc@ adminirtga- tor@ by drawing check8 on inruranca conpany aecountr to pay the phy8ician8 for covered services r e n d e r d to 8ubscrikrs. Tn holding the price agreement re il%egaX, t h e Suprela8 Court rpecif ically rejected the a nt that the foundation a r r a n g e ment created a new product, a8 in Broadcart Music, and therefore should be evaluated under the rule of reason: The members of the foundation8 sell medical services. Their combination in the form of the foundation doer not permit them to sell any different product . . . . The agreement under attack i8 an agreement among . . . competing doctors concerning the price at which each will offer his own rervices to a substantial number of consumers . . . .[The] fee agreement8 . . . fit squarely into the horizontal price-fixing mold. 4 5 9 U . S . at 356-57 (footnote omitted). The Court further found that there was no reason to believe that any efficiency ravings of the arrangement would be wsufficfently great to affect the competitivenessa of foundation-approved insurance plans. The Court stated that it was .entirely possible that the potential or actual power of the foundations to dictate the terms of such insurance plans may more than offset the theoretical efficiencies upon which the respondents' defense ultimately rests.. _l[d. at 353-54. 4 J In this connection, the Court noted that the price-setting arrangement involved a group of physicians with substantial power in the market for rnedrcal servrces. 457 U.S. at 354 n.29. - - - - #
8 Michael A . D u n c h e o n , Esquire Page 6 In determining that no new product was being sold through the combinationr the Court rtressed that there war no meaningful Integrationr ruch as ling of capital or sharing of risk of l088, uaong the competing participants. Id, at 356, Further, the Court found that the fixing of pricerTy the com-ting physi- cians was not necessary to the achievement of the purported goals of the foundation. Id. at 352-54, 356. Rather, the 8UEe goals eould be accoarplirhed if prices were determined other than by rggeement umong the competing physicians, he Court" hhodfngs in and in its other decisions articulating appropriate antitrurt analy8ir of joint venturer of comnpetitors dictate that e e r t a 1 ~fundamantal w@stionr regarding your clienta. propscd conduct would have to br an8wer.d fa ordeg t o determine whether the conduct would b. il%eg81e 4/ ]It doe. not appear that these question8 can be 8nrwer.d adequately in the context of the advisory opinion procear on the fact. availabl@, and issuance of advieory opinion. ir not appropriate when un informed opinion can be made only after extenrive investigation or collateral inquiry. Commirrion Ruler of Practice 5 l,l(b) First, you state that your client will be offering a #new productg in that the PPO will "offer a guaranteed per-unit price for health care services, coupled with procedures designed to control the number of units to be utilized," It is not clear, however, without additional fact-finding and rnaly8i8, that the arrangement in fact involves a new produce or that it creates efficiencies so great as to distinguish it from plan8 like that in Marico~a, As was discussed above, the Supreme Court found in Maricopa that horizontal agreement by physician8 a8 to maximum prices was per se illegal in the context of a program where the physicians guaranteed that tho8e maximum prices would be accepted as full payment by the physicians, and the program likewise pro- vided utilization controls, You state that the providers in your client's proposed PPO have, to a certain extent, integrated their operations and that they will contribute financially to the You have requested guidance with respect to whether your client's proposed conduct would be p r se illegal, As the foregoing discussion makes clear, conduct appearing on its face to impose a restraint on price competition or output can be summarily condemned under the rule of reason if no valid justification for it exists, even when the context of the practice makes per% treatment inappropriate. We have attempted, therefore, to provide guidance on the appro ria6e @ P antitrust analysis of your c 1 i e n t ' ~proposed conduct w thout regard to the label that m i g h t be applied in the course of the analysis. -
Michael A . Duncheon, Esquire ' Page 7 venture. Yet, they apparently will continue to be competitors arch other in offering their servicesr except to the extent price comptition m y be lessened. m i l e such Laetors as ahar'ing the rirk of loss and poreneial for profit of a fign co~pating in a market are important in determining whether a new product is being offered, it is not clear, without mote, that the limited *pooling of capital,@' 6 i joint narketing, and other claimed mani- featations ot integrat on propored by your client would be suffi- cient to dirtinguisb the proposed plan from one like that in , where the Court found that no new product war offered, Second, even if it were deterained that t h e proposal involved new product or . n exceptionally efficient joint @elling or markst thr pr ice-reg- a n i m the plan could not o m r a t e effectively and therefore it i r necerrarg pare of the plan, determination ot this irrue would reputre a more thorough factual analysir than is porrible bared on the infoma- tion contained in your request or available at thir tire. ?or example, other proposed PPOs that involve price setting through some mechanism other than agreement among competing participating aproviders apparently are being or have been formed, The existence and feasibility of such plans could undercut your mnecessity' argu- ment regarding this aspect of the plan. However, the Supreme Courte@ reasoning in the cases discussed above may permit you to seek to demonstrate that the proposed price-aetting mechanism in fact significantly enhance8 efficiency, although other plans can operate without suqh a mechanism, y For example, the financial contribution to your client's PPO, while $10,000 for each shareholder, could represent a contribution of less than $100 per individual-physician. 1/ J. Paul Mffirath, while Assistant Attorney General for the Antitrust Division of the Department of Justice, stated that in his view, efficiency-enhancing integration sufficient to avoid Maricopa' s per se rule could flow from the following aspects of a provider-sponsored PPO's operations, among others: an agreement among the physicians to accept discount fees with no balance-billing of patients; utilization review by the PPOr joint marketing or PPO administration of claims; and an agree- ment by a panel of limited size to bid for contracts against other such groups. Remarks of J. Paul McGrath before the American Bar Association Antitrust Spring Meeting 7-8 (March 22, 1985).
4 -Michael A . D u n c h e o n , z s q u r r e Page 8 @ f n addition, if the proposed price-setting arrangement were a vital part of an arrangement creating a new product or substan- tial procompetitive efficiencies, a determination that .thc eon- duct would be legal would @till require a finding under the rube of reason that the new competition created by the venture out- weighed the eompcgition among its participants necesrarily restrained by the venture. In this respect, of course, your claim that the plan would lack market power is particularly relevant, _Zl/ In conclu@ionr for the reasons explained above, we lack sufficient information to determine the degree of difference in critical respects batween your plan and planr like that condemned in or whether these diffarancas would ba rufficient to prog>o@ed price-related agreewentr, Therefore, we r r e unable to supply you with the requested advisory opinion, We wish to emphasize that this conclusion should not bo interpreted a determination that your client" pgropored conduct would be illegal or that the Comission would likely challenge the conm duct. Rather, this conclusion reflects aur inability to make a determination, from the facts given or available, a8 to the legality of the proposed conduct. Sincerely, % A (. &9CCi-C M. Elizabeth Gee Assistant Director y An official of the Antitrust Division of the Department 08 Justice has indicated that a provider-sponsored PPO having as members fewer than 20% of actively practicing physician* in a market would be unlikely to raise antitrust issues relating to foreclosure of competition from other ?POs. 4. t at 3-9.
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