Questione giuridica chiave
Whether the sign MAGNUM (fig.) is descriptive/common property for class 32 beverages and related preparations.
Decisione estratta
Yes. For non-alcoholic drinks, 'Magnum' is understood as a large bottle and thus as an indication of quantity and packaging form, not as an origin sign.
Motivazione estratta
The word has entered the language and, in French and Italian usage, denotes also large non-alcoholic bottles. The descriptive meaning is immediately perceived by relevant consumers without special thought.