Federal Trade Commission v. Day Pacer LLC

In the
United States Court of Appeals
For the Seventh Circuit
____________________
Nos. 23-3310, 24-1273 & 24-1289
F EDERAL TRADE C OMMISSION ,
Plaintiff-Appellee,
v.
DAY P ACER LLC, et al.,
Defendants-Appellants,
and
M ARGARET E. C UMMING, in her capacity as personal repre-
sentative of the Estate of David T. Cumming,
Defendant-Appellant.
____________________
Appeals from the United States District Court for the
Northern District of Illinois, Eastern Division.
No. 1:19-cv-01984 — Lindsay C. Jenkins, Judge.
____________________
A RGUED O CTOBER 22, 2024 — DECIDED J ANUARY 3, 2025
____________________
Before BRENNAN , JACKSON -A KIWUMI , and K OLAR , Circuit
Judges.

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2 Nos. 23-3310, 24-1273 & 24-1289
BRENNAN , Circuit Judge. The National Do Not Call Registry
saves millions of consumers from unwanted communications.
When telemarketers contact those on the registry, steep pen-
alties can attach. The defendant companies here—Day Pacer
LLC and EduTrek L.L.C.—as well as the individuals who ran
them were responsible for millions of telemarketing calls to
consumers on the registry. As a result, the Federal Trade
Commission brought a civil enforcement action against them.
The district court found the defendants liable on summary
judgment and awarded the Commission over $28 million in
civil penalties. The defendants appeal the court’s liability
findings and damages award.
We agree the defendants are liable and affirm the court on
that front. For the companies, there is no genuine dispute of
material fact that their practices are prohibited by the regula-
tions, nor that they should have known their actions were de-
ceptive. As for the individuals, all either knew or should have
known of the companies’ illegal acts, and all had authority to
prevent them.
But we reverse and remand the decision to substitute an
individual defendant’s estate upon his death and the dam-
ages award. The Commission’s suit here was a penal action,
which never survives a party’s death. Additionally, the dis-
trict court did not consider all mandatory statutory factors, so
its award was an abuse of discretion.
I
We first review the regulatory backdrop to this case. In
passing the Federal Trade Commission Act, Congress prohib-
ited “[u]nfair methods of competition in or affecting com-
merce, and unfair or deceptive acts or practices in or affecting

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Nos. 23-3310, 24-1273 & 24-1289 3
commerce.” 15 U.S.C. § 45(a)(1). The Telemarketing and Con-
sumer Fraud and Abuse Prevention Act was added in 1994,
providing “consumers necessary protection from telemarket-
ing deception and abuse.” Id. § 6101(5).
The Commission has statutory authority to create rules de-
fining unfair and deceptive acts. Id. § 57a(a)(1). It promul-
gated the Telemarketing Sales Rule (TSR) to implement the
Telemarketing and Consumer Fraud and Abuse Prevention
Act. See 16 C.F.R. pt. 310. The TSR defines telemarketing as a
“plan, program, or campaign which is conducted to induce
the purchase of goods or services … by use of one or more
telephones.” Id. § 310.2(hh).
Relevant here, the TSR prohibits telemarketing communi-
cations when the consumer’s number is on the National Do
Not Call Registry, subject to only two exceptions. Id.
§ 310.4(b)(1)(iii)(B). The telemarketer must either have (1)
prior express written agreement demonstrating the telemar-
keter is allowed to call, or (2) an established business relation-
ship with the consumer. Id. A party is also prohibited from
providing “substantial assistance or support to any seller or
telemarketer when that person knows or consciously avoids
knowing that the seller or telemarketer” is violating the TSR.
Id. § 310.3(b).
The Commission can recover civil penalties from TSR vio-
lators who had “actual knowledge or knowledge fairly im-
plied on the basis of objective circumstances that such act is
unfair or deceptive and is prohibited by such rule.” 15 U.S.C.
§ 45(m)(1)(A). The maximum civil penalty is adjusted for in-
flation periodically, ranging from $16,000 to $42,530 per vio-
lation during the period at issue here. See 16 C.F.R. § 1.98(d).
When fashioning a penalty, the district court may not

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4 Nos. 23-3310, 24-1273 & 24-1289
reflexively award the statutory maximum. It must consider
“the degree of culpability, any history of prior such conduct,
ability to pay, effect on ability to continue to do business, and
such other matters as justice may require.” 15 U.S.C.
§ 45(m)(1)(C).
Day Pacer LLC, and its predecessor EduTrek L.L.C., were
companies that generated sales leads. Both purchased
consumers’ contact information from websites, usually job-
search platforms, where the consumers had entered their in-
formation. The companies would then personally call those
consumers or contract with other organizations—termed
“IBT Partners”—to call them, gauging the consumers’ interest
in educational opportunities. If consumers expressed interest,
the companies would sell their contact information to for-
profit educational institutions.
Between 2014 and 2019, the companies placed approxi-
mately 3.7 million calls to consumers on the registry. Addi-
tionally, the IBT Partners purportedly transferred another
nearly half-million calls to the defendants from consumers on
the registry, totaling approximately 4.2 million calls.
During that same period, the companies received multiple
complaints, including threatened lawsuits, from do-not-call
consumers. Organizations from which the companies pur-
chased information, and schools to which they sold the data,
also lodged complaints, claiming that Day Pacer and EduTrek
engaged in illegal or unethical practices. Finally, in April
2016, the Commission notified the companies that it was in-
vestigating their activities for possible violations of the FTC
Act.

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Nos. 23-3310, 24-1273 & 24-1289 5
Raymond Fitzgerald and David Cumming, who served as
managing members, were equity owners of both companies.
As managing members, they had control over the businesses’
activities, and were empowered to “do and perform all other
acts as may be necessary or appropriate to the conduct of the
[entities’] business.”
Ian Fitzgerald was involved with Day Pacer and EduTrek
in various capacities throughout the years.1 He was the direc-
tor of human resources at EduTrek and then became the pres-
ident of Day Pacer in June 2016. This latter role gave him
control over the entity’s business and personnel decisions. He
continued to serve as Day Pacer’s president until that com-
pany dissolved in 2019.
In March 2019, the Commission sued the companies, Day
Pacer and EduTrek, and the above-named individuals, alleg-
ing two counts. Count I asserted the defendants personally
called, or caused others to call, consumers on the registry, vi-
olating the TSR. See 16 C.F.R. § 310.4(b)(1)(iii). Count II alleged
the defendants provided “substantial assistance” to the IBT
Partners, who themselves violated the TSR. See id. § 310.3(b).
The Commission sought monetary and injunctive relief.
All parties moved for summary judgment. The district
court issued a written opinion and order in which it first ad-
dressed a procedural issue that arose during motion practice.
Cumming had passed away in early 2022, so the Commission
sought to substitute his estate as a party. Our circuit permits
substitution if the action is primarily remedial, rather than pe-
nal. See Smith v. No. 2 Galesburg Crown Fin. Corp., 615 F.2d 407,
1 Because Raymond and Ian share a last name, we refer to them by
their first names.

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6 Nos. 23-3310, 24-1273 & 24-1289
413–15 (7th Cir. 1980), overruled on other grounds by Pridegon v.
Gates Credit Union, 683 F.2d 182, 194 (7th Cir. 1982). The dis-
trict court found that the penalties sought under the TSR were
remedial, so it substituted the Estate for Cumming.
The court next found Day Pacer and EduTrek (“LLC De-
fendants”) liable for calls made to consumers on the registry.
It rejected three main arguments against liability. The LLC
Defendants first argued they never actually sold anything to
consumers, instead acting as mere intermediaries. Thus, they
claimed they were not “telemarketers” under the TSR. But the
court found that the TSR defines telemarketing more broadly
as any “plan, program, or campaign” “conducted to induce
the purchase of goods or services,” which described the com-
panies’ activities. See 16 C.F.R. § 310.2(hh).
Second, the LLC Defendants asserted they did not have
“knowledge fairly implied on the basis of objective
circumstances” that the TSR prohibited their activities. See 15
U.S.C. § 45(m)(1)(A). But the court found that even if the
companies did not subjectively know the TSR applied, there
was no reasonable basis for them not to know its
applicability—especially considering they knew an
analogous statute governed. Third, the LLC Defendants
contended they had received prior express consent from
consumers to be called. The court responded that consent
given to vendors from whom the companies purchased the
information was not sufficient; consumers must consent to
each separate caller. Additionally, consumer consent after the
call was placed was too late, as callers must have written
consent before placing the call.
The court also found the companies liable under Count II,
for “substantially assisting” one of its IBT Partners in

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Nos. 23-3310, 24-1273 & 24-1289 7
violating the TSR. Although there were multiple IBT Partners,
the Commission sought summary judgment as to only one, as
it needed to prove just a single instance to prevail on Count
II.
The last liability issue concerned Raymond, Ian, and Cum-
ming (“Individual Defendants”). To hold them liable for the
companies’ actions, the Commission was required to demon-
strate these individuals had control or authority to control the
practices, and that they knew or should have known about
the violations. Given the authoritative positions each individ-
ual had and their knowledge of the multiple complaints the
companies received, the district court found these elements
were satisfied.
The court next addressed relief. It said it was “inclined” to
grant injunctive relief against the LLC Defendants, as well as
Raymond and Ian (“Day Pacer Defendants”), but required
supplemental briefing on each party’s current state of affairs.
It also expressed an “inclination” to award a $28.6 million
penalty—representing the companies’ gross revenue from the
period of malfeasance—against all defendants. But it reserved
the final award for after the parties provided updated
information. And because Cumming was deceased, the court
concluded he had no ongoing role in the affairs of the LLC
Defendants and intended to deny injunctive relief as to the
Estate.
A few months later, the court issued a permanent injunc-
tion prohibiting the Day Pacer Defendants from engaging in
any telemarketing, whether or not prohibited by the TSR. It
then stayed the injunction pending appeal only to the extent
that it prohibited them from calling other businesses. Finally,
the court issued a four-page order imposing the full $28.6

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8 Nos. 23-3310, 24-1273 & 24-1289
million penalty, with joint and several liability, on all defend-
ants. The order was silent as to a few of the required statutory
factors, most notably the parties’ ability to pay. See 15 U.S.C.
§ 45(m)(1)(C).
II
The defendants bring two challenges to the district court’s
liability finding. First, the LLC Defendants argue that the
court improperly granted summary judgment against the
companies. Second, they posit that even if the LLC Defend-
ants were liable for the telemarketing calls, the court still erred
in holding all three Individual Defendants liable for the com-
panies’ actions.
Both liability challenges are reviewed de novo,
“construing the evidence in the light most favorable to the
non-moving partes.” Navratil v. City of Racine, 101 F.4th 511,
518 (7th Cir. 2024). Summary judgment is appropriate when
“there is no genuine dispute as to any material fact and the
movant is entitled to judgment as a matter of law.” F ED. R.
C IV. P. 56(a).
A
The LLC Defendants raise three main arguments as to
why the companies were not liable for the calls. They first as-
sert the TSR did not prohibit their activities, as the calls were
“purely informational.” Second, they believe there was still a
genuine issue of material fact whether the companies knew or
should have known that the TSR outlawed their calls. Third,
they claim that the companies telemarketed only to individu-
als who had consented to the calls. We address each argument
in turn.

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Nos. 23-3310, 24-1273 & 24-1289 9
The companies were not telemarketing at all, they assert,
as their calls were “purely informational.” They did not offer
to sell any goods or services to the do-not-call consumers di-
rectly. But, as the Commission points out, the regulation’s
definition of “telemarketing” is not so limited. Rather, a party
violates the regulation any time it is involved in “a plan, pro-
gram, or campaign which is conducted to induce the purchase
of goods or services.” 16 C.F.R. § 310.2(hh). Even though the
companies never sold educational services on the contested
calls, their business models were structured around a “plan”
to obtain caller information to sell to for-profit universities,
who would then attempt to sell educational services.
Consider the possible consequence of the LLC Defend-
ants’ reading of the regulations: Nothing would stop a com-
pany from establishing a sister organization to generate its
leads from do-not-call individuals. That lead-generation or-
ganization would be able to obtain the necessary express con-
sent for the principal organization to then place telemarketing
calls. But the regulations do not permit such a loophole. In-
stead, they define “telemarketing” more broadly than just the
act of selling goods or services.
The companies argue next that they did not know, and
had no reason to know, that the TSR prohibited their calls.
The Commission counters that actual knowledge is not
needed, as the statute only requires knowledge under an ob-
jective standard.
Subjective knowledge that actions violate the TSR is not
necessary for liability to attach. Rather, it is enough to have
“actual knowledge or knowledge fairly implied on the basis
of objective circumstances that such act is unfair or deceptive
and is prohibited by such rule.” 15 U.S.C. § 45(m)(1)(A). The

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10 Nos. 23-3310, 24-1273 & 24-1289
LLC Defendants point to three pieces of evidence they say
show the companies did not have the requisite knowledge.
None of the three are persuasive.
Ian and Raymond asserted in declarations they believed
that selling services directly over the phone would violate the
TSR, but serving as an intermediary for educational institu-
tions would not. Their beliefs may show the companies did
not have actual knowledge of wrongdoing. But it is not objec-
tively reasonable merely to believe that a law does not
prohibit their activities. Ignorance of the law’s reach is not a
defense.
Cumming posited in an affidavit that he “did some re-
search” on the TSR’s applicability to the companies’ activities,
ultimately concluding that the law did not prohibit the calls
made. But that research was not proffered during the sum-
mary judgment proceedings. Although a party’s affidavit can
serve as a vehicle for introducing facts at summary judgment,
the party “cannot rest ‘upon conclusory statements in affida-
vits; [he] must go beyond the pleadings and support [his] con-
tentions with proper documentary evidence.’” Foster v. PNC
Bank, Nat’l Ass’n, 52 F.4th 315, 320 (7th Cir. 2022) (quoting
Weaver v. Champion Petfoods USA Inc., 3 F.4th 927, 934 (7th Cir.
2021)). Because Cumming did not cite any documentary evi-
dence for summary judgment, the assertion in his affidavit
was not entitled to any weight.
One evidentiary matter remains bearing on the compa-
nies’ objective knowledge. That concerns Ian and Raymond’s
affidavit statements that the Utah Division of Consumer Pro-
tection investigated Day Pacer for violating a Utah law similar
to the TSR. They submit that the state ultimately did not find
Day Pacer in violation of that law. If the state had cleared Day

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Nos. 23-3310, 24-1273 & 24-1289 11
Pacer of wrongdoing under a law materially similar to the
TSR, that may have made it objectively reasonable to con-
clude there was no violation of federal law. But this dispute
fails for the same reason as Cumming’s research: no evidence
related to the Utah investigation was introduced at summary
judgment. The district court was not bound to accept bare
statements in affidavits unsupported by “proper documen-
tary evidence.” Weaver, 3 F.4th at 934.
In contrast, the Commission produced admissible evi-
dence demonstrating that it was not objectively reasonable for
the LLC Defendants to believe that the TSR did not prohibit
their calls. One of EduTrek’s 2014 contracts expressly prohib-
ited its contractors from violating the TSR, showing that de-
fendants were aware of the law and its potential applicability.
The Individual Defendants also admitted they knew that the
Telephone Consumer Protection Act (TCPA) and its accom-
panying regulations governed their activities. See 47 U.S.C.
§ 227. The defendants offered no explanation for how it was
reasonable to conclude the TCPA applied to their businesses,
yet the essentially equivalent TSR did not.2
In sum, although the defendants may have survived sum-
mary judgment on whether they had actual knowledge of
TSR violations, they were not entitled to proceed to trial given
the statute’s objective standard here.
2 The TCPA prohibits “the initiation of a telephone call or message for
the purpose of encouraging the purchase or rental of, or investment in,
property, goods, or services, which is transmitted to any person.” 47
U.S.C. § 227(a)(4). It is hard to see how there is not significant overlap with
the TSR’s prohibition against any “plan, program, or campaign which is
conducted to induce the purchase of goods or services or a charitable con-
tribution.” 16 C.F.R. § 310.2(hh).

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12 Nos. 23-3310, 24-1273 & 24-1289
The last argument against the LLC Defendants’ liability is
that the companies limited any telemarketing to consumers
who solicited or consented to the calls. The Commission re-
sponds that the companies did not obtain the form of consent
required by the regulation.
The TSR requires “express agreement, in writing” from
any consenting consumer. 16 C.F.R. § 310.4(b)(1)(iii)(B)(1). But
that agreement does not provide carte blanche for all telemar-
keters to then call that consumer. Rather, the agreement only
authorizes “calls made by or on behalf of a specific party”
named in the agreement. Id. The defendants argue this excep-
tion was met in two ways.
First, they submit that the consumers provided consent to
the websites from which the defendants purchased the con-
sumers’ information, and that this consent was broad enough
to apply to the defendants. In support, they contend the com-
panies provided millions of URLs purporting to document
consent. The Commission responds that when it tested the
URLs, they either led to a blank webpage, or did not demon-
strate consent as to the companies.3 It then alerted the defend-
ants in its proposed statement of material facts of the
problems with the URLs. The defendants disputed that the
URLs were broken and faulted the Commission for not using
a certain method to retrieve the webpages. But even after be-
ing put on notice of the problems with the links, the
3 The Commission says it tested 750 of the 11,308,260 links provided,
and all 750 were defective. It then provided a declaration in which its ex-
pert explained that 750 is a proper sample size from which to extrapolate
these results to the rest of the population. Defendants argue that extrapo-
lation was impermissible—why, they do not say—but put on no evidence
to support that claim.

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Nos. 23-3310, 24-1273 & 24-1289 13
defendants provided no evidence—via screenshots, PDFs, or
the like—proving consumer consent. They thus did not meet
their burden of demonstrating express written agreement.
For the second consent argument, the defendants assert
that consumers acquiesced after initially speaking to the
companies. But consent can be proved only by “express
agreement, in writing.” 16 C.F.R. § 310.4(b)(1)(iii)(B)(1).
Therefore, under the plain text of the regulation, oral consent
does not qualify. The district court correctly concluded that
the defendants did not have consumer consent to place the
calls.
Related to consent, the LLC Defendants argue that the
Commission did not adequately show the companies had
knowledge that they lacked consumer consent. But that puts
a burden on the FTC where one does not exist. The TSR re-
quires the telemarketer, not the Commission, to “demonstrate
that the seller has obtained” express consent. 16 C.F.R.
§ 310.4(b)(1)(iii)(B)(1). And express consent in the telemarket-
ing context is “an affirmative defense for which the defendant
bears the burden of proof.” Wakefield v. ViSalus, Inc., 51 F.4th
1109, 1118–19 (9th Cir. 2022) (interpreting the similar consent
provision of the TCPA). Thus, that the Commission could
only “point to a handful of complaints” is irrelevant. The LLC
Defendants had the burden to establish express consent, and
as shown above, they did not carry it here.
Although no party raised this issue on appeal, an addi-
tional topic related to the companies’ liability arose at oral
argument. The district court found the entities liable for the
millions of “outbound telephone calls” they placed to con-
sumers. The TSR defines an “outbound telephone call” as one
“initiated by a telemarketer to induce the purchase of goods

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14 Nos. 23-3310, 24-1273 & 24-1289
or services or to solicit a charitable contribution.” 16 C.F.R.
§ 310.2(x). Because this provision lacks the broad “plan, pro-
gram, or campaign” language present in the general telemar-
keting provision, one could argue that an outbound telephone
call is illegal only if that call itself induces the purchase of a
good or service.
But this reading does not carry the day for the LLC De-
fendants in this case. As discussed previously, telemarketing
is defined broadly as “a plan, program, or campaign which is
conducted to induce the purchase of goods or services.” Id.
§ 310.2(hh). And a telemarketer is one “who, in connection
with telemarketing, initiates or receives telephone calls to or
from a customer.” Id. § 310.2(gg). One thus qualifies as a tele-
marketer any time he calls a customer within the broad defi-
nition of telemarketing. Throughout the TSR, the phrases
“outbound telephone call” and “telemarketer” are used in the
same sentence, and by referencing telemarketing—a term de-
fined in the regulation—those references incorporate that def-
inition.
In addition, the regulations differentiate a seller—who
“provides, offers to provide, or arranges for others to provide
goods or services to the customer in exchange for considera-
tion”—from a telemarketer. Id. § 310.2(ee). The latter is de-
fined more broadly as one who engages in a “plan, program,
or campaign” to induce the purchase of services. Id.
§ 310.2(gg). If the TSR had wanted to limit liability for out-
bound calls only to calls that actually offer to sell services, it
could have defined outbound calls as those placed by sellers,
not by the more broadly defined telemarketers. When consid-
ering that the regulation prohibits outbound calls placed by
telemarketers, not just sellers, we are satisfied that it does not

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Nos. 23-3310, 24-1273 & 24-1289 15
permit calls by lead generators such as Day Pacer and
EduTrek.
B
The defendants argue that even if the companies were lia-
ble for TSR violations, the individuals were not. To impose
individual liability for an entity’s TSR violations, the Com-
mission “must prove (1) that the practice violated the [FTC
Act]; (2) that the individual ‘either participated directly in the
deceptive acts or practices or had authority to control them’;
and (3) that the individual ‘knew or should have known about
the deceptive practices.’” F.T.C. v. Credit Bureau Ctr., LLC, 937
F.3d 764, 769 (7th Cir. 2019) (quoting F.T.C. v. World Media Bro-
kers, 415 F.3d 758, 764 (7th Cir. 2005)). The first element is not
addressed here, as that was satisfied in holding the companies
liable.
For the second element, Raymond and Cumming’s Estate
dispute the degree of actual control the individuals exercised
over the companies’ decisions. Although our circuit has not
dealt in depth with the “authority to control” element, the
Second Circuit’s recent analysis is instructive. In F.T.C. v. Mo-
ses, the court held an individual liable for entities’ deceptive
practices when he “held a 50 percent ownership stake” in
them, and “served as their co-director and general manager.”
913 F.3d 297, 307 (2d Cir. 2019). Important to this liability find-
ing was that the individual “admitted to having the power to
hire and reprimand employees including those responsible
for the Corporate Defendants’ violations.” Id. So, although
there may have been a dispute about “whether he
exercised authority to control the Corporate Defendants’ con-
duct,” there was no legitimate basis to deny that “he pos-
sessed authority to control it.” Id. at 308.

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16 Nos. 23-3310, 24-1273 & 24-1289
So too here. Raymond and Cumming were the largest eq-
uity owners of both EduTrek and Day Pacer. For EduTrek,
Raymond held a 72% interest and Cumming 21%. For Day
Pacer, Raymond held a 66% interest and Cumming 19.5%.
Even though Cumming’s ownership interest fell short of that
of a “controlling shareholder,” it is undisputed that he and
Raymond were managers of both companies. Managers were
entitled to “do and perform all … acts as may be necessary or
appropriate to the conduct of the [companies’] business.”
These broad powers necessarily include “the power to hire
and reprimand employees including those responsible for the
Corporate Defendants’ violations.” Moses, 913 F.3d at 307. Ac-
cordingly, even if there was a genuine dispute over whether
Raymond and Cumming exercised authority over the compa-
nies’ deceptive practices, the record undercuts a claim that
they did not possess authority over them.
The defendants also dispute that Raymond and Cumming
should have known about the entities’ deceptive practices.
But both were aware that the companies had been sued mul-
tiple times for calling consumers on the registry. It strains cre-
dulity that “only a handful of complaints” were insufficient
to put them on notice of possible TSR violations. That position
is further belied by Raymond’s representation of the entities
in the lawsuits. There is also no dispute that both individuals
were aware of non-lawsuit complaints filed against the com-
panies due to calling numbers on the registry. The record thus
shows that Raymond and Cumming knew, or at least should
have known, of the companies’ deceptive actions. So, the dis-
trict court correctly held them individually liable.
As an aside, the Estate also argues that the district court
should have allowed it to remedy Cumming’s litigation errors

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Nos. 23-3310, 24-1273 & 24-1289 17
before ruling in the Commission’s favor at summary judg-
ment. Precedent forecloses this argument. When a party is
substituted for a deceased person under Federal Rule of Civil
Procedure 25(a), the new party “tracks the positions of the
original litigant[].” Brook, Weiner, Sered, Kreger & Weinberg v.
Coreq, Inc., 53 F.3d 851, 852 (7th Cir. 1995). Specifically, if the
deceased party “failed to comply with its discovery obliga-
tions, leading the judge to deem a critical fact established,”
the successor has no right to change that decision. Id. The Es-
tate was not entitled to a second bite at the apple.
Now to Ian Fitzgerald. He argues that 61% of the viola-
tions occurred from March 22, 2014, to July 31, 2016, but he
had no authority to control the Corporate Defendants’ opera-
tions before June 2016. The Commission responds that, begin-
ning in 2010, Ian was the president of Raymond’s holding
company that owned EduTrek and Day Pacer. It also points
out that Ian was subjectively aware of complaints the compa-
nies received.
There is little argument against Ian’s liability for Day
Pacer’s calls after he became president of the company in June
2016. As a corporate officer, he had authority to control Day
Pacer’s decisions. See World Media Brokers, 415 F.3d at 764 (au-
thority to control can be shown by “assuming duties as a cor-
porate officer”). He also disputes that he should have known
about Day Pacer’s deceptive practices. But it is undisputed
that the company received complaints, including lawsuits,
from consumers on the registry after Ian became president.
And the company was notified multiple times by vendors of
practices that the vendors flagged as illegal. Thus, even if Ian
did not subjectively know about all these complaints, a presi-
dent of a telemarketing business should know of these

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18 Nos. 23-3310, 24-1273 & 24-1289
lawsuits and violations, which is all that is needed to meet the
objective knowledge requirement.
As to the companies’ activities before Ian became presi-
dent, however, the Commission did not demonstrate that he
had authority to control the entities’ actions. Again, there is
no genuine dispute that Ian did not “kn[o]w … about the de-
ceptive practices.” Credit Bureau Ctr., 937 F.3d at 769. In re-
sponse to a 2015 lawsuit filed by a do-not-call consumer
against EduTrek, Ian told other employees in an email that
“[w]e need to make sure our system is not calling DNC num-
bers ever.”
Yet even with this email, there is no evidence that Ian had
authority to direct the companies’ actions before he became
president in June 2016. Before then, the Commission agrees,
he served as director of human resources for the two entities.
No evidence was put forth showing how a human resources
role would provide Ian control over the companies’ decisions
on legal compliance. The Commission submits that Ian
should be liable as president of Raymond’s holding company,
which itself owned an interest in the entities. But serving as
the holding company’s president is one step removed from
being a shareholder in its subsidiaries. So, there is no “sub-
stantial inference” that Ian could control the deceptive acts.
F.T.C. v. Freecom Commc’ns, Inc., 401 F.3d 1192, 1205 (10th Cir.
2005). There is no evidence that Ian took over Raymond’s vot-
ing powers, nor that he had any direct say in the entities’ op-
erations. The Commission therefore failed to carry its burden
of demonstrating that Ian “participated directly in the decep-
tive acts or practices or had authority to control them.” Credit
Bureau Ctr., 937 F.3d at 769 (quoting World Media Brokers, 415
F.3d at 764).

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Nos. 23-3310, 24-1273 & 24-1289 19
Last, the Commission contends that Ian’s pre-2016 liability
stems from his equity ownership in Day Pacer, which was es-
tablished in September 2015. Ian owned a 9.5% interest in the
entity through his limited liability company. This ownership
interest is not “controlling,” so in isolation falls short of creat-
ing a “substantial inference” that the owner has authority to
control the entity’s decisionmaking. See Freecom, 401 F.3d at
1205. And unlike Raymond and Cumming, he was not desig-
nated as a manager of the entity, so his powers did not include
hiring and reprimanding those responsible for TSR violations.
In sum, Ian’s equity ownership of Day Pacer does not demon-
strate authority to control its decisions. He is thus only
personally liable for the entity’s actions after he assumed an
officer position.
III
The Estate argues next that even if Cumming was individ-
ually liable for the companies’ TSR violations, the district
court improperly substituted it into the litigation upon his
death. See F ED. R. C IV. P. 25(a). The Commission responds that
the Estate was properly substituted in as a party.
We review the district court’s substitution decision de
novo for legal issues, while factual findings are reviewed for
clear error. Russell v. City of Milwaukee, 338 F.3d 662, 665 (7th
Cir. 2003).
Our circuit holds that “actions for penalties do not sur-
vive” a party’s death, yet remedial actions do. Smith v. No. 2
Galesburg Crown Fin. Corp., 615 F.2d 407, 414–15 (7th Cir.
1980), overruled on other grounds by Pridegon v. Gates Credit Un-
ion, 683 F.2d 182, 194 (7th Cir. 1982); see also Parchman v. SLM
Corp., 896 F.3d 728, 738 (6th Cir. 2018) (same). The distinction

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20 Nos. 23-3310, 24-1273 & 24-1289
between penal versus remedial turns on three factors: “(1)
whether the purpose of the action is to redress individual
wrongs or wrongs to the public; (2) whether recovery runs to
the individual or to the public; (3) whether the authorized re-
covery is wholly disproportionate to the harm suffered.”
Smith, 615 F.2d at 414; Parchman, 896 F.3d at 738.
First, the Commission asserts that the purpose of the ac-
tion is safeguarding individual rights, not protecting the pub-
lic as a whole. The Estate argues that the focus must be on the
specific enforcement action, rather than the statutory scheme
writ large. And, the Estate continues, this action was brought
primarily to redress wrongs to the public. The Estate relies on
Smith for its view, but that decision did not take such a narrow
approach. Rather, Smith expressly considered the “statutory
scheme” and “the entire focus of the legislation.” 615 F.2d at
414.
The Sixth Circuit’s analysis in Parchman on this score is in-
structive, as it dealt with the analogous TCPA.4 See 47 U.S.C.
§ 227. That circuit held that the TCPA’s purpose, as clarified
in express congressional findings, was to “protect individuals
from the harassment, invasion of privacy, inconvenience, nui-
sance, and other harms associated with unsolicited,
4 As discussed above, the TSR and TCPA prohibit many of the same
telemarketing activities. See supra note 2. The TCPA makes illegal any
communications to consumers on the registry “for the purpose of encour-
aging the purchase or rental of, or investment in, property, goods, or ser-
vices,” while the TSR forbids any “plan, program, or campaign which is
conducted to induce the purchase of goods or services.” 47 U.S.C.
§ 227(a)(4); 16 C.F.R. § 310.2(hh). Due to this overlap, TCPA cases may be
persuasive in the TSR context, at least in discerning the statute’s overarch-
ing purpose—the aim of the first Smith factor.

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Nos. 23-3310, 24-1273 & 24-1289 21
automated calls.” 896 F.3d at 738. Simply because “the harm
is widely shared does not mean it is a general public wrong.”
Id. at 739. Rather, the harms are “felt by identifiable individu-
als, as individuals.” Id. And our circuit, when deciding how
broadly to construe the TCPA in favor of consumers, has
joined other circuits in describing the statute as remedial due
to its emphasis on consumer protection. Physicians Health-
source, Inc. v. A-S Medication Sols., LLC, 950 F.3d 959, 967 (7th
Cir. 2020); Gager v. Dell Fin. Servs., LLC, 727 F.3d 265, 271 (3d
Cir. 2013); Physicians Healthsource, Inc. v. Boehringer Ingelheim
Pharms., Inc., 847 F.3d 92, 96 (2d Cir. 2017).
So too here, the congressional findings behind the TSR
state that consumers “are estimated to lose $40 billion a year
in telemarketing fraud,” and that “consumers are victimized
by other forms of telemarketing deception and abuse.” 15
U.S.C. § 6101(3)–(4).5 Responding to these concerns, Congress
enacted “legislation that will offer consumers necessary pro-
tection from telemarketing deception and abuse.” Id.
§ 6101(5). These congressional findings show the TSR was
promulgated with the same consumer-centric focus as the
TCPA. This factor thus cuts in favor of finding this action re-
medial.
Second, the Estate and the Commission agree that the re-
covery here flows to the government, which points toward
finding the action penal, not remedial. See Smith, 615 F.2d at
414; Parchman, 896 F.3d at 740.
5 The Commission promulgated the TSR to carry out 15 U.S.C.
§§ 6101–6108. See 16 C.F.R. § 310.1 (identifying the statutory source of the
TSR).

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22 Nos. 23-3310, 24-1273 & 24-1289
Third, Smith provides that an action is likely penal when
its authorized recovery is greatly disproportionate to the
harm inflicted. 615 F.2d at 414. The core dispute here is
around the term “authorized.” The Estate argues that the au-
thorized penalty is the statutory maximum, over $107 billion.
This represents the maximum per-violation penalty, multi-
plied by nearly 4.2 million illegal calls. The Commission re-
sponds that the statute requires the court to consider various
factors in imposing the penalty, so it cannot just automatically
award the statutory maximum. Instead, it submits that we
should look only to the award the district court fashioned.
But the Commission’s assertion is incorrect. Smith bor-
rowed its three-part test from a Sixth Circuit case with the
same factors. See 615 F.2d at 414 (citing Murphy v. Household
Fin. Corp., 560 F.2d 206, 209 (6th Cir. 1977)). And Murphy’s
third prong was “whether the recovery authorized by the stat-
ute is wholly disproportionate to the harm suffered.” 560 F.2d
at 209 (emphasis added). Further, the Supreme Court case
Murphy relied on discussed “[p]enal laws,” not just penal
awards. See Huntington v. Attrill, 146 U.S. 657, 667–68 (1892).
We must therefore look to the recovery authorized by the stat-
ute in discerning whether the action is remedial or penal, not
simply the ultimate award.
The Commission is correct, however, that at least for this
statute, we cannot consider only the statutory maximum. The
district court is not permitted to award that maximum in all
instances. Rather, it must consider all statutory factors when
fashioning its award. See 15 U.S.C. § 45(m)(1)(C). So, if it re-
flexively awarded only the maximum, such an award would
not be “authorized.” A court is “authorized” to act only if it
has “official permission” or “formal approval.” O XFORD

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Nos. 23-3310, 24-1273 & 24-1289 23
ENGLISH DICTIONARY (3d ed. 2014); see also WEC Carolina En-
ergy Sols. LLC v. Miller, 687 F.3d 199, 204 (4th Cir. 2012) (defin-
ing “authorization” as “formal warrant, or sanction”). The
court does not have “official permission” or “sanction” to
award the statutory maximum in all cases, without adjusting
that award as the statutory factors require. Doing so would
constitute an abuse of discretion.
The statutory maximum cannot be the only consideration.
Yet, when read in light of other provisions in the FTC Act,
under § 45(m) the district court may grant an award that is
not tied to any underlying harm. See Maracich v. Spears, 570
U.S. 48, 65–68 (2013) (instructing that statutory provisions
should “be construed within the context of the [Act] as a
whole”). Section 57b allows courts to “grant such relief as the
court finds necessary to redress injury to consumers or other”
parties injured by deceptive practices. 15 U.S.C. § 57b(b). But
this provision allows damages only to compensate for
concrete harms, barring “the imposition of any exemplary or
punitive damages.” Id. The damages are only compensatory
because this provision is strict liability: plaintiffs can recover
regardless of the defendant’s mental state.
To the contrary, § 45(m) imposes a mens rea requirement.
The defendant must have “actual knowledge or knowledge
fairly implied on the basis of objective circumstances” that he
violates the law. Id. § 45(m)(1)(A). This knowledge require-
ment explains why there is no limitation on damages only to
“redress injury to consumers.” See Motorola Sols., Inc. v. Hytera
Commc’ns Corp., 108 F.4th 458, 496–97 (7th Cir. 2024); Eisen-
hour v. County, 897 F.3d 1272, 1281 (10th Cir. 2018) (discussing
the connection between mens rea and punitive damages).
Thus, the government is not prohibited from seeking punitive

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24 Nos. 23-3310, 24-1273 & 24-1289
damages, allowing the court to punish each violation with an
award in the tens of thousands of dollars. See 16 C.F.R. § 1.98.
Although the court may not award the statutory maximum in
all instances, it is authorized to impose damages “wholly dis-
proportionate to the harm suffered.” Smith, 615 F.2d at 414.
This factor accordingly cuts in favor of finding the action pe-
nal.
In sum, we recognize that the statute’s purpose may be re-
medial. But the recovery flows to the federal treasury and,
once § 45(m) is read against other provisions of the FTC Act,
it is apparent that the authorized recovery can be dispropor-
tionate to any harm. See A NTONIN S CALIA & BRYAN A. GARNER ,
R EADING LAW : THE I NTERPRETATION OF LEGAL TEXTS 167–69
(2012) (discussing the need to construe a statute as a whole).
These two factors demonstrate that the action is penal. Under
Smith, the district court’s damages award did not survive
Cumming’s death, so the Estate was improperly substituted.
IV
The defendants challenge the district court’s damages
award in three ways. First, they assert the $28 million civil
penalty was excessive, as it is grossly disproportionate to any
harm suffered from the telemarketing calls. They also claim
the court’s calculation was procedurally improper, as it did
not consider required statutory factors. The Commission
counters by arguing the court did not abuse its discretion in
determining the award.
Second, the defendants take issue with the district court’s
decision to make the award joint and several. They argue that
the award instead should have been assessed against each in-
dividual. The Commission responds that the district court

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Nos. 23-3310, 24-1273 & 24-1289 25
already performed an individualized assessment at the liabil-
ity phase, so it did not need a second analysis at the penalty
stage. Third, the Day Pacer Defendants claim the district court
improperly considered all transfers made by IBT Partners in
fashioning its award, despite only making factual findings as
to one of them. The Commission responds the transferred
calls were properly considered, and even if not, they made an
immaterial difference in the court’s award.
A
Our court reviews the district court’s civil penalty award
for abuse of discretion. S.E.C. v. Williky, 942 F.3d 389, 393 (7th
Cir. 2019). Reversal if proper only if “the record contains no
evidence upon which the court could have rationally based its
decision; the decision is based on an erroneous conclusion of
law; the decision is based on clearly erroneous factual find-
ings; or the decision clearly appears arbitrary.” Id. (quoting
United States v. Z Inv. Props., LLC, 921 F.3d 696, 698 (7th Cir.
2019)).
The defendants first argue the district court erred by im-
posing a penalty equal to gross income, rather than basing it
on harm inflicted. We disagree. Our court dealt with a similar
issue in United States v. Dish Network L.L.C., 954 F.3d 970 (7th
Cir. 2020). There, DISH violated the TSR, the TCPA, and a
host of similar state laws for contacting do-not-call consum-
ers. Id. at 973. The district court awarded $280 million in dam-
ages against DISH, which represented 20% of the company’s
annual profits. Id. at 980. We ruled that this award was imper-
missible, as it was based “entirely on DISH’s ability to pay.”
Id. Some of the statutes at issue there—the TCPA and certain
state laws—did not list “ability to pay as even a permissible
factor,” so the damages issue was remanded for further

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26 Nos. 23-3310, 24-1273 & 24-1289
consideration. Id. Our court cautioned that, even under stat-
utes that permit considering defendants’ ability to pay, to en-
sure any penalty is “within a constitutionally allowable range
… the best way to do this is to start from harm rather than
wealth,” adjusting that number as the district court sees fit. Id.
In Dish, our court said that the legal system typically “ba-
ses civil damages and penalties on harm done.” Id. But it
pointed out that lawmakers “can change this norm,” usually
by permitting courts to consider other factors. Id. That is pre-
cisely what § 45(m) did. When fashioning an award, the court
must consider four mandatory factors, none of which is con-
sumer harm. 15 U.S.C. § 45(m)(1)(C). As discussed above, see
supra Section III, the provision’s punitive nature means the
court is not limited to fashioning an award only to compen-
sate for demonstrable harm. A different section of the FTC Act
accomplishes that. Id. § 57b(b).6 Rather, the section at issue
here was meant to impose a greater punishment on violators
who had knowledge—either “actual” or “fairly implied”—of
their wrongdoing. Id. § 45(m)(1)(A).7
6 This section directs courts to fashion an award that is “necessary to
redress injury to consumers or other persons, partnerships, and corpora-
tions resulting from the rule violation or the unfair or deceptive act or
practice.” 15 U.S.C. § 57b(b). To the contrary, § 45(m) does not contain any
language limiting awards to consumer redress.
7 The defendants’ argument that the district court’s award conflicts
with AMG Capital Management, LLC v. FTC, 141 S. Ct. 1341 (2021), is mis-
placed. That case held that the FTC Act’s provision authorizing injunctive
relief does not allow a court to award equitable monetary relief. Id. at 1347
(citing 15 U.S.C. § 53(b)). It did not address whether disgorgement would
be proper under the provision at issue here, § 45(m).

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Nos. 23-3310, 24-1273 & 24-1289 27
To be sure, Dish held that the FTC Act does not permit the
defendant’s wealth “to be the sole factor” in fashioning an
award. 954 F.3d at 980. This is true, as § 45(m) directs the court
to consider numerous other ones. That leads us to the defend-
ants’ second challenge to the award: that the district court did
not consider all mandatory factors. Section 45(m)(1)(C) re-
quires the court to consider “degree of culpability, any history
of prior such conduct, ability to pay, effect on ability to con-
tinue to do business, and such other matters as justice may
require.” When statutes mandate consideration of factors, a
district court must “sufficiently explain its decision to show
us that it considered” them. Patton v. MFS/Sun Life Fin. Dis-
tribs., Inc., 480 F.3d 478, 490 (7th Cir. 2007). “A rote statement
that the judge considered all relevant factors will not always
suffice.” United States v. Cunningham, 429 F.3d 673, 679 (7th
Cir. 2005).
In its initial summary judgment order, the court requested
additional briefing on the defendants’ ability to pay, as well
as “the effect any penalty would have on” the entities’ ability
to continue to do business. The Estate filed a brief that in-
cluded a section discussing its ability to pay and its assets,
which all other defendants “joined.” Although the non-Estate
defendants did not divulge their assets in this round of brief-
ing, the district court could have considered their financial
estimates provided earlier in the litigation. But in its $28.6 mil-
lion damages award order, the district court did not discuss
the defendants’ ability to pay. Nor did it address their finan-
cial wherewithal elsewhere in the record.
The court also did not make any findings as to the compa-
nies’ ability to do business. While Raymond asserted that Day
Pacer is no longer in operation, the Commission noted that

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28 Nos. 23-3310, 24-1273 & 24-1289
the entity still had an active corporate registration. If Day
Pacer was truly non-operational, the district court did not
need to dwell on this factor. But because the record is silent as
to its status, we do not know whether that factor should have
played a larger role in the damages award calculation. That
these two factors are missing makes it impossible to conclude
the district court “considered the relevant factors,” Patton, 480
F.3d at 490, and was an abuse of discretion.
Third, the Day Pacer Defendants submit that the district
court improperly considered all calls placed by the IBT Part-
ners when fashioning its award, even though it made express
findings only as to one, Bluewater. The companies themselves
were responsible for 3,669,914 illegal calls, while the IBT Part-
ners transferred another 498,597 illegal calls to the LLCs. But
there were dozens of IBT Partners, with Bluewater accounting
for only a small fraction of those nearly half-million illegal
calls.
The district court imputed all IBT Partners’ illegal calls to
the defendants for purposes of calculating the award, despite
making factual findings only as to Bluewater. But the defend-
ants cannot be held liable for actions on which the district
court did not make findings. On remand, the district court
should consider solely the companies’ 3,669,914 calls, as well
as Bluewater’s share of the 498,597 inbound transfer calls.
We do not take a position on whether the dollar amount
of the award, standing alone, constituted an abuse of discre-
tion. Rather, we hold only that the district court abused its
discretion in the procedures used to arrive at the award.

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Nos. 23-3310, 24-1273 & 24-1289 29
B
The defendants assert the district court erred in imposing
joint and several liability, rather than performing an individ-
ualized assessment for each defendant. The Commission
responds that the district court already performed an individ-
ualized assessment at the liability phase, so it did not need a
second analysis at the penalty stage.
The defendants’ argument runs headlong into our prece-
dent. This court has repeatedly held individuals jointly and
severally liable without undertaking individual § 45(m) anal-
yses for each defendant. See World Media Brokers, 415 F.3d at
763–66; F.T.C. v. Bay Area Bus. Council, Inc., 423 F.3d 627, 632,
635–38 (7th Cir. 2005). Joint and several liability is appropriate
whenever a plaintiff can “establish that each defendant acted
in concert to ‘produce a single, indivisible injury.’” Harper v.
Albert, 400 F.3d 1052, 1061–62 (7th Cir. 2005) (quoting Watts v.
Laurent, 774 F.2d 168, 179 (7th Cir. 1985)). And defendants act
in concert when there exists an “agreement to cooperate in a
particular line of conduct or to accomplish a particular re-
sult.” R ESTATEMENT (S ECOND) OF TORTS § 876 cmt. a. If multi-
ple defendants “jointly cause harm, each defendant is held
liable for the entire amount of the harm; provided, however,
that the plaintiff recover only once for the full amount.” Hon-
eycutt v. United States, 581 U.S. 443, 447–48 (2017).
Here, each injury—communication to a do-not-call con-
sumer—is indivisible as to each defendant. And as estab-
lished when holding each individual liable for the companies’
actions, Raymond and Ian cooperated to achieve each injury.
They were on extensive email chains with one another, dis-
cussed complaints against the companies together, and for-
mulated business plans together. Accordingly, the district

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30 Nos. 23-3310, 24-1273 & 24-1289
court appropriately imposed joint and several liability on Ian
and Raymond after finding them individually liable for the
entities’ acts.8
Although joint and several liability is appropriate when
the injury is indivisible, as discussed in Section II.B, Ian is not
liable for calls placed before he became president of Day
Pacer. The Commission has shown it has data available to de-
termine when all calls occurred. As such, the district court
should review that information and impose liability for pre-
June 2016 TSR violations solely on the entities and Raymond.
V
The Day Pacer Defendants assert that the district court’s
injunction is too broad. The court prohibited them from “par-
ticipating in Telemarketing or assisting others engaged in Tel-
emarketing, whether directly or through an intermediary.” It
defined telemarketing as “any plan, program, or campaign
which is conducted to induce the purchase of goods or ser-
vices by use of one or more telephones, and which involves a
telephone call, whether or not covered by the Telemarketing
Sales Rule.”
Instead, the Day Pacer Defendants believe the court
should have enjoined them only from (1) calling consumers
on the registry and (2) telemarketing calls related to for-profit
education companies. They further argue that the injunction
as written would interfere with their livelihoods. The Com-
mission responds that injunctions are often not limited to
8 Cumming also participated, but recall we have concluded that the
Estate was improperly substituted. Therefore, the Estate cannot be jointly
and severally liable for the award.

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Nos. 23-3310, 24-1273 & 24-1289 31
preventing the exact harm giving rise to the injunction, but
usually sweep in additional activity.
We review the district court’s injunction for abuse of dis-
cretion. S.E.C. v. Yang, 795 F.3d 674, 681 (7th Cir. 2015). The
court has wide latitude in fashioning broad equitable relief.
Indeed, it “is not limited to prohibiting the illegal practice in
the precise form in which it is found to have existed in the
past. … [I]t must be allowed effectively to close all roads to
the prohibited goal, so that its order may not be by-passed
with impunity.” F.T.C. v. Ruberoid Co., 343 U.S. 470, 473 (1952).
The Fourth Circuit recently dealt with a district court or-
der enjoining similar misconduct. The defendant had violated
the TSR by fraudulently selling foreign rental properties.
F.T.C. v. Pukke, 53 F.4th 80, 97–98 (4th Cir. 2022). The district
court enjoined him from “any and all telemarketing activity
whatsoever,” not just telemarketing violating the TSR. See In
re Sanctuary Belize Litig., 482 F. Supp. 3d 373, 469 (D. Md.
2020). The Fourth Circuit affirmed the injunction over an
overbreadth challenge, noting that the Commission can “seek
injunctions framed ‘broadly enough to prevent [defendants]
from engaging in similarly illegal practices in future adver-
tisements.’” Pukke, 53 F.4th at 110 (quoting F.T.C. v. Colgate-
Palmolive Co., 380 U.S. 374, 395 (1965)).
The district court’s relief here, while broad, was not an
abuse of discretion. Given the defendants’ flagrant miscon-
duct—illegally calling millions of registry consumers—a
broad injunction was warranted.
Raymond and Ian complain that the injunction improp-
erly restricts their ability to earn a living. For instance, Ray-
mond asserts he is still a partner at a law firm, and the terms

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32 Nos. 23-3310, 24-1273 & 24-1289
of the injunction would prohibit him from selling services to
potential clients. Ian points out that he owns a new telemar-
keting business, but that this business sells goods and services
only to other businesses—an activity not prohibited by the
TSR. Without question, the district court’s injunction may in-
hibit the defendants’ ability to earn money legitimately. But
that consequence should have been contemplated before plac-
ing millions of illegal telemarketing calls.
The district court acted within its wide discretion in pro-
hibiting not only calls that violate the TSR, but also commu-
nications that may possibly result in a violation. Indeed, the
injunction effectively “close[s] all roads to the prohibited
goal,” even if it includes some legal activity. Ruberoid Co., 343
U.S. at 473.
* * *
The judgment of the district court is affirmed, other than
its calculation of damages and its decision to substitute the
Estate as a party. Those two sections of its summary judgment
orders are reversed, and we remand the case for further pro-
ceedings consistent with this opinion.

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