Fujifilm North America Corporation et al v. M&R Printing Equipment, Inc. et al

1:20-cv-00492Nhd24 de out. de 2022

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UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF NEW HAMPSHIRE
Fujifilm North America Corporation et al.
v. Civil No. 20-cv-492-LM
Opinion No. 2022 DNH 134 P
M&R Printing Equipment, Inc. et al
O R D E R
Plaintiffs Fujifilm North America Corporation, Fujifilm Specialty Ink
Systems Ltd., and Fujifilm India Pvt. Ltd. (collectively, “Fujifilm”)1 bring breach of
contract and indemnification claims against M&R Printing Equipment, Inc. and
Novus Printing Equipment, LLC (collectively “M&R”) and NI Holdings, Inc., f/k/a
Novus Imaging, Inc., (“Novus Imaging”).2 Fujifilm’s claims stem from an October
2015 contract with Novus Imaging, pursuant to which Novus Imaging agreed to
manufacture commercial printers for Fujifilm and authorized Fujifilm to act as a
global distributor of the printers (the “Distributor Agreement”). In the Distributor
Agreement, Novus Imaging provided a one-year limited warranty for the printers.
1 Plaintiffs Fujifilm Specialty, Fujifilm North America, and Fujifilm India are
all related entities operating under the umbrella of non-party Fujifilm Holdings
Corporation. The record evidence also refers to other corporate entities within the
Fujifilm umbrella. Because it is unnecessary at this juncture to distinguish among
these entities, the court, consistent with the parties’ briefs, refers to plaintiffs as
“Fujifilm.”
2 Defendant Novus Imaging filed a petition for bankruptcy on November 15,
2021. Pursuant to 11 U.S.C. § 362(a), this action is stayed against Novus Imaging
until its bankruptcy proceedings are complete. The stay against Novus Imaging
does not prevent this case from proceeding as to M&R. See Raudonis as trustee for
Walter J. Raudonis 2016 Revocable Tr. v. RealtyShares, Inc., 507 F. Supp. 3d 378,
381 (D. Mass. 2020).
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Fujifilm alleges that, after purchasing and installing these printers, it experienced
numerous issues and notified Novus Imaging, but Novus Imaging did not repair or
replace them as required under the warranty. In April 2017, M&R purchased
Novus Imaging’s assets, including Novus Imaging’s rights under the Distributor
Agreement. Fujifilm alleges M&R is liable for damages related to the printers
because M&R assumed Novus Imaging’s rights and obligations under the
Distributor Agreement.
M&R now moves for partial summary judgment on its liability for certain
damages at issue in this case. Doc. no. 58.3 M&R argues that, with limited
exceptions, it did not agree to assume liabilities under the Distributor Agreement
for any printers Novus Imaging manufactured prior to April 2017. Fujifilm objects,
arguing that M&R is liable for all damages related to the printers under the
Distributor Agreement.4 For the following reasons, the court denies M&R’s motion
for partial summary judgment.
3 After the parties submitted briefing on M&R’s motion for partial summary
judgment, the court requested additional briefing as to whether M&R was equitably
estopped from denying that it had assumed certain obligations under the Distributor
Agreement.
4 Fujifilm also argues that M&R is liable as a successor to Novus Imaging
because M&R both expressly and impliedly agreed to assume Novus Imaging’s
liabilities. See Bielagus v. EMRE of New Hampshire Corp., 149 N.H. 635, 640
(2003). Because the court concludes there are questions of material fact as to
whether M&R is directly liable for damages related to the printers under the
Distributor Agreement, which itself precludes summary judgment, the court does
not need to reach the successor liability question.
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STANDARD OF REVIEW
Summary judgment is proper only if the moving party can demonstrate that
there is no evidence in the record to support a judgment for the nonmoving party.
Borges v. Serrano-Isern, 605 F.3d 1, 5, 8 (1st Cir. 2010); see also Fed. R. Civ. P.
56(a). If the moving party succeeds in making that showing, “the burden shifts to
the nonmoving party, who must, with respect to each issue on which she would bear
the burden of proof at trial, demonstrate that a trier of fact could reasonably resolve
that issue in her favor.” Borges, 605 F.3d at 5. In evaluating a motion for summary
judgment, the court must view the evidence in the light most favorable to the
nonmoving party, must draw all reasonable inferences in that party’s favor, and
may neither make credibility determinations nor weigh the evidence. Harris v.
Scarcelli, 835 F.3d 24, 29 (1st Cir. 2016); Hicks v. Johnson, 755 F.3d 738, 743 (1st
Cir. 2014).
BACKGROUND
The facts are drawn from the record and summarized favorably to Fujifilm.
I. October 2015: Novus Imaging, Fujifilm, and the Distributor Agreement
Michael Mills founded Novus Imaging in New Hampshire around 2010.
Novus Imaging manufactured, sold, and serviced digital and screen-printing
equipment. Sometime before 2015, Novus Imaging introduced a commercial printer
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known as the “Synergia” printer.5 The Synergia printer was not a household
printer. Rather, its intended customers were commercial printing companies, and
its price tag was approximately $350,000 to $400,000.
In October 2015, Novus Imaging and Fujifilm executed the “Distributor
Agreement,” in which Novus Imaging agreed to manufacture and sell Synergia
printers to Fujifilm and granted it the right to sell those printers to third parties.
The Distributor Agreement contemplated an ongoing, long-term business
relationship between Novus Imaging and Fujifilm. Fujifilm agreed to purchase a
minimum number of printers every year, and Novus Imaging agreed to
manufacture and ship the printers to Fujifilm or Fujifilm’s customers. Fujifilm
agreed to pay for the printers in increments, starting with an initial deposit. It
would then make subsequent payments upon completion of the manufacturing
process and after shipping and installation.
Beyond those basic terms, several provisions in the Distributor Agreement
are relevant to M&R’s motion for summary judgment.
Installation and Training. Novus Imaging agreed to provide reasonable
assistance and technical support for the installation and setup of the first few
printers that Fujifilm sold to its customers. Other than those initial printers,
Fujifilm would be responsible for installing the printers on behalf of end users.
5 The printer was also called the “Uvistar Hybrid 320 Printer.” For simplicity,
the court uses “Synergia.”
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Warranty/Repairs/Service. Novus Imaging also provided Fujifilm and its
customers certain equipment and service warranties for the printers. Specifically,
Novus Imaging warranted the printers for a period of one year from the date of
their installation, alongside an additional six-month warranty for parts repaired or
replaced under the warranty. The warranty required Novus Imaging to repair or
replace any nonconforming printers at no cost to the printers’ end users, and it
established a protocol for bringing warranty claims to Novus Imaging’s attention.
The contract also divided responsibilities for servicing the printers between
Novus Imaging and Fujifilm. Fujifilm was required to provide “first level service” to
its customers and only escalate issues to Novus Imaging (which provided “second
level service”) if Fujifilm could not resolve the problem. If an issue fell outside of
the limited warranty, the contract stated that Novus Imaging would charge Fujifilm
its standard rates to service the printers and replace any necessary parts.
Indemnity. Section 8 states that Novus Imaging agreed to indemnify
Fujifilm for “all actions, suits, claims, demands, losses, damages or other liabilities
. . . arising out of or related to: (i) [Novus Imaging’s] manufacture, storage,
packaging and shipment of the [printers] including, without limitations, Defect
Claims, provided that: (1) such [printer] was installed according to [Novus
Imaging’s] instructions; and (2) such claim for indemnity is not caused by an
unauthorized modification to the [printer] or due to the use of” ink or parts not
authorized by Novus Imaging. Doc. no. 58-2 at 11.
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Fujifilm’s Right-of-First-Refusal. Section 12 of the Distributor Agreement
granted Fujifilm a right of first refusal to purchase Novus Imaging’s assets and
business concerns in the event a third party offered to buy them. Novus Imaging
agreed to provide Fujifilm notice of any offers, at which point Fujifilm could exercise
or waive its right of first refusal. In any event, if Novus Imaging and Fujifilm were
unable to reach an agreement on the price and other terms and conditions of the
sale within 30 days of the date Novus Imaging provided Fujifilm notice, Novus
Imaging was “thereafter free to enter into a transaction to sell all or substantially
all of [its] assets . . . to a third party . . . .” Id. at 14.
Assignment of Rights. Section 13(c) provided that neither party could
“assign any part of [the Distributor] Agreement without the other [p]arty’s written
consent . . . .” Id. at 15.
II. October 2015-April 2017: Novus Imaging and Fujifilm’s Interactions Under
the Distributor Agreement
Pursuant to the Distributor Agreement, Fujifilm purchased 14 Synergia
printers between 2015 and 2016.6 Novus Imaging manufactured the 14 printers in
2015 and 2016. Fujifilm installed one of the 14 printers in its “Demo Center” in
Illinois in November 2015. Fujifilm sold 8 of the 14 printers to customers around
the world, and it installed them at its customers’ facilities throughout 2016.
Although Novus Imaging manufactured the remaining five printers by the end of
6 This total includes 3 printers that Fujifilm North America had purchased
prior to the Distributor Agreement but which are covered under its terms.
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2016, Fujifilm does not appear to have sold them. Three of these printers are
currently stored by Fujifilm, while two are stored by M&R. Fujifilm also paid
Novus Imaging deposits for five additional printers that were never manufactured.
According to a Fujifilm service log, Fujifilm first reported issues with its
Synergia printers to Novus Imaging in late December 2015. Over the next few
years, Fujifilm reported additional problems with the Synergia printers. By early
2017, Fujifilm had recorded about 152 issues with the 9 printers it had installed. It
ascribed the problems to a variety of causes, including hardware and software
issues, inadequate training, improper use, and lack of proper instruction on how to
use the Synergia printers. Fujifilm contends that some, but not all, of these issues
were attributable to Novus Imaging. Some of the issues, however, stemmed from
Fujifilm’s customers’ use of the Synergia printers and Fujifilm’s own failure to
provide training to its customers.
Between 2015 and early 2017, Fujifilm exchanged numerous emails,
telephone calls and service calls with Novus Imaging about the printers’ issues.
Novus Imaging attempted to fix the issues by, for example, sending technicians to
service the printers in person, replacing parts, providing service support over email
and phone, issuing technical bulletins, holding weekly conference calls with
technical staff at Fujifilm, and releasing updated versions of the printers’ software.
Novus Imaging did not, however, accept responsibility for all the issues Fujifilm
identified with the printers.
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Despite these issues, Fujifilm remained committed to purchasing and
distributing the Synergia printer. Fujifilm’s executives believed many of the
problems were typical for the roll out of a new product. And, at least outwardly,
Fujifilm’s executives expressed a belief that Novus Imaging and Fujifilm could
resolve the problems. At the same time, Fujifilm had serious concerns about the
Synergia printers, largely based on customer dissatisfaction. Fujifilm was unsure it
could commit to developing and selling the printer if the issues were not resolved.
Ultimately, Fujifilm only purchased 14 Synergia printers, even though the
Distributor Agreement contemplated the company purchasing approximately 21
printers in the first year, and 36 printers every subsequent year.
III. August 2016-April 2017: Novus Imaging Negotiates the Sale of its
Assets
In the late summer of 2016, while Novus Imaging and Fujifilm continued
their relationship under the Distributor Agreement, Novus Imaging began
discussing the sale of its assets to M&R.7 At the time, M&R was involved in the
screen-printing industry but wanted to expand into the digital graphics market.
Because Novus Imaging had digital graphics printers within its product line,
including the Synergia printer, M&R was interested in partnering with Novus
7 Non-party M&R Group Holdings, Inc., is a parent company of both M&R
defendants. In their briefs, the parties refer to the entire M&R-family of businesses
collectively as “M&R” without always distinguishing between the specific entities.
Because it does not affect the analysis, the court refers to the entire M&R corporate
family as “M&R” in this order.
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Imaging. A major part of Novus Imaging’s appeal to M&R was the opportunity to
manufacture and sell Synergia printers to Fujifilm under the Distributor
Agreement, including the potential for growth in that relationship. For its part,
Novus Imaging was enticed by the potential partnership because of M&R’s superior
customer support, sales experience, and reach, all of which could help Novus
Imaging expand and improve its business. In addition, M&R had significantly more
manufacturing capacity, which could reduce Novus Imaging’s manufacturing costs.
As part of the plan to partner with Novus Imaging, throughout the month of
October 2016, M&R and some of their investors collected information about Novus
Imaging’s business operations, including its finances, products, employees, and
business relationships. By December 2016, M&R and Novus Imaging had outlined
the general terms of a deal wherein M&R would purchase all of Novus Imaging’s
assets, including its trade name, its product lines, and the rights to its distributor
agreements. After the acquisition, M&R would operate Novus Imaging’s printer
manufacturing and sales business under the “Novus” name. As part of this plan,
M&R intended to hire Mills and all of Novus Imaging’s employees to continue in
their old roles. M&R continued its due diligence and worked to obtain financing for
the purchase into the early part of 2017.
IV. Communications with Fujifilm About the Potential Acquisition
As noted, a driving force behind M&R’s desire to partner with Novus Imaging
was the Distributor Agreement and relationship with Fujifilm. Accordingly, M&R
placed great importance on maintaining a positive relationship with Fujifilm. M&R
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authorized Mills to discuss the acquisition with Fujifilm (albeit without disclosing
confidential information about the negotiations). Moreover, under the terms of the
Distributor Agreement, Novus Imaging needed Fujifilm to agree to any assignment
of that contract and waive its right of first refusal.
Mills testified that, to this end, he kept a Fujifilm executive “in the loop from
the very beginning when we started looking at a merger with M&R.” Doc. no. 67-22
at 41. According to Mills, a Fujifilm executive indicated early on that the company
would waive its right of first refusal and that it supported a deal between Novus
Imaging and M&R because M&R’s greater capacity might help resolve the issues
with the Synergia printers. For his part, Mills told Fujifilm that a major part of the
acquisition plan was to continue the Distributor Agreement.
In a December 2016 letter to Fujifilm, Mills explained that, while
negotiations over the acquisition were ongoing, the plan with M&R was for Novus
Imaging or “the surviving entity” to continue to serve Fujifilm under the Distributor
Agreement. Doc. no. 67-4. According to Mills, M&R told him to send this letter to
assure Fujifilm that Novus Imaging and M&R were not going to back out of the
Distributor Agreement regardless of whether the acquisition went forward.
A few days later, Fujifilm executed a waiver agreement, drafted by Novus
Imaging, which states in relevant part:
. . . Section 12 of the Distributor Agreement provides the Distributor
with certain rights in connection with a sale transaction involving the
Manufacturer. Consistent with the requirements of Section 12,
Manufacturer has notified Distributor on a confidential basis that it is
in negotiations with [M&R] concerning a potential sale transaction
within the scope of Section 12.
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By execution of this letter, Distributor, for itself and its affiliates,
hereby irrevocably waives and releases any and all rights under
Section 12 of the Distributor Agreement to acquire the business, assets
or capital stock of the Manufacturer, and consents for all purposes of
Section 12 of the Distribution [sic] Agreement to a sale of substantially
all of the assets of the Manufacturer to M&R upon such terms as may
be agreed by the parties, all without any further consent, approval or
notice to Distributor. . . .
Doc. no. 14-1.
In February 2017, representatives from Fujifilm and M&R met to discuss the
transaction. At that meeting, Fujifilm raised some of the issues that it had
experienced with the printers, and M&R’s president replied that M&R was
“committed to addressing the problems that Fujifilm and its customers were
experiencing with the [p]rinters after [it] acquired Novus Imaging.” Doc. no. 67-50.
M&R also stressed the benefits of combining Novus Imaging with their
manufacturing and quality control expertise to improve the manufacturing and
servicing of the Synergia printers.
After the meeting, a Fujifilm employee sent an email to M&R that stated:
Clearly we understand the synergies between Novus and M&R . . . . It
was very evident that combining [Mills’s] design and wide format
experience with your manufacture and quality control skills can result
in a[] valuable and long term partner for Fujifilm.
As we discussed we currently have a hesitation in sales for the
[Synergia printer] based primarily on a combination of historical and
more recently minor technical issues and a resulting lack of confidence
in the sales teams.
This is not unusual in the early introduction of a product but it is clear
we need to push through this phase. Our current plan is to continue to
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push hard for sales and with your assistance address some of the
perceived credibility issues with the team.
Doc. no. 67-15.
Fujifilm and M&R had another meeting in March 2017. As with the
February 2017 meeting, M&R’s president stated that they were “committed to
addressing the problems that Fujifilm and its customers were experiencing with the
[p]rinters . . . .” Doc. no. 67-51.
After each of the meetings, M&R took several actions related to “addressing
the problems” that Fujifilm was experiencing. After the February 2017 meeting, for
example, an M&R employee began to attend weekly calls between Novus Imaging
and Fujifilm to discuss issues with the printers. And, the day after the March
meeting with Fujifilm, M&R asked Fujifilm for a list of problems, explaining that
they intended “to address these immediately with Mike Mills and his team as well
as our staff. The sooner we get the list the faster we can respond.” Doc. no. 67-14.
V. The Asset Purchase Agreement
On April 18, 2017, after months of negotiations and due diligence, M&R
entered into an agreement—the “Asset Purchase Agreement”—with Novus Imaging
and its stockholders. M&R bought virtually all of Novus Imaging’s assets, including
its equipment, real estate, intellectual property, the “Novus Imaging” tradename,
and, critically, its rights under the Distributor Agreement. In exchange, M&R paid
Novus Imaging $2.3 million. In addition, Novus Imaging was entitled to receive an
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“earn-out payment” if, after three years, revenue from the Novus product line met
certain levels.
As pertains to the motion for summary judgment, the most important
provision in the Asset Purchase Agreement was Section 2.1(c)—titled “Assumed
Liabilities.” Section 2.1(c) states that subject “to the terms and conditions set forth
in this Agreement, Buyer will assume only the following specific Liabilities of
[Seller], and no others . . .” Doc. no. 58-13 at 19. Among the enumerated liabilities
were:
(i) the Liabilities of Seller under the Assumed Contracts that accrue
after the Closing and that do not arise from occurrences, circumstances
or events occurring or existing, or breaches existing, on or prior to the
[closing date]; . . .
(iii) any Liability for customer warranty claims arising out of, relating
to, or in connection with any product of [Novus Imaging’s business]
that is manufactured following the Closing; [and]
(vi) any Liability for customer warranty claims arising out of, relating
to, or in connection with, any product of [Novus Imaging’s business]
manufactured prior to the Closing but only to the extent that Buyer[s’]
cost to provide such warranty services in any annual period does not
exceed $200,000 . . .
Doc. no. 58-13 at 19-20. There is no dispute that, through other provisions in the
Asset Purchase Agreement, M&R assumed liability for the deposits Fujifilm had
paid Novus Imaging for printers that were not yet manufactured at the time of the
closing.
Similarly, Section 2.2(a) states that the “Buyer shall not become the
successor to Seller” and that:
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[N]either Buyer nor any its Affiliates shall assume or become liable to
pay, perform or discharge any Liability whatsoever of Seller, whether
or not relating to any of the [assets it acquired in the Asset Purchase
Agreement] or [Novus Imaging’s business and operations], whether
known or unknown, fixed or contingent, accrued or unaccrued, except
for and to the extent those Liabilities are expressly included in the
definition of Assumed Liabilities in Section 2.1(c).
Doc. no. 58-13 at 20. Section 2.2(b) includes a non-exhaustive list of liabilities that
M&R was not assuming, including:
(xii) any Liability arising out of or relating to services and/or products of
Seller or any predecessor(s) or Affiliate(s) of Seller to the extent
provided, developed, designed, manufactured, marketed, sold and/or
distributed prior to the Closing (including, without limitation, Liability
for customer warranty claims arising out of, relating to, or in connection
with any product of the Business that is manufactured prior to the
Closing to the extent not assumed pursuant to Section 2.1(c).
(xiii) any Liability under any Assumed Contract which arises after the
Closing but which arises out of or relates to any breach or alleged
breach that occurred prior to the Closing, except for those liabilities
expressly assumed by Buyer pursuant to Section 2.1(c).
Doc. no. 58-13 at 21. Subject to these limitations on liabilities, the Asset Purchase
Agreement assigned the Distributor Agreement to M&R.
It is undisputed that M&R did not seek Fujifilm’s prior written consent for
that section of the Asset Purchase Agreement in which M&R accepted only limited
liability under the Distributor Agreement for the 14 printers in dispute in this
lawsuit. It is also undisputed that Fujifilm was not aware of the terms in the Asset
Purchase Agreement limiting liability until after it filed this lawsuit.
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VI. Post-Asset Purchase Agreement Relationship
Because M&R acquired the right to the “Novus Imaging” name in the Asset
Purchase Agreement, Novus Imaging changed its name to NI Holdings, Inc. After
the execution of the Asset Purchase Agreement, NI had no employees, no products,
no facilities, no customers, no revenue, and no assets other than cash, including the
$2.3 million received under the Asset Purchase Agreement. NI distributed the
proceeds from the sale to its shareholders shortly after the closing of the Asset
Purchase Agreement. After the closing, NI existed solely to distribute potential
future “earn-out” payments under the Asset Purchase Agreement to its
shareholders. Because the sales requirements for the earn-out payments were
never satisfied, NI did not receive these payments. It filed for Chapter 7
bankruptcy in November 2021.
The day the Asset Purchase Agreement was executed, April 18, 2017, M&R
issued a press release announcing the acquisition of Novus Imaging. In that press
release, M&R stated: “We’re looking forward to combining our manufacturing,
service, and sales resources with Novus Imaging to provide greater access to
equipment and enhanced levels of service and support for current and future Novus
customers.” Doc. no. 67-24. That same day, Mills sent an email to Fujifilm in which
he stated that the acquisition “was a very good thing for our growth as a company
. . . .” Doc. no. 67-25. Mills intended this email to convey that the acquisition would
improve the relationship with Fujifilm, improve the manufacturing process for
Synergia printers, and allow for better service for the printers.
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Also on April 18, Mills signed an employment contract to serve as “President
of [M&R’s] Novus business segment.” Doc. no. 67-23. All of Novus Imaging’s
employees started working for M&R. Their roles were essentially the same as when
they worked for Novus Imaging. Their email signatures identified their employer
as “Novus Division, an M&R Company.”
Almost immediately after the closing the parties began having disputes about
the printers. On May 17, 2017—just a few weeks after the closing—Fujifilm sent a
letter to Mills asserting that its customers had become increasingly frustrated with
the problems with their Synergia printers, and that two customers were requesting
full refunds. Fujifilm, in turn, asked M&R to fully refund the purchase price for
these two printers. The letter contained a chart indicating that, for four of the
Synergia printers, there had been over 100 service calls from the customer totaling
hundreds of hours in service time for each printer.
Although Mills responded in an email that he wanted to discuss “how we can
improve the situation,” doc. no. 73-10, he rejected Fujifilm’s request for a refund,
stating that it was unreasonable under the circumstances. Instead Mills offered
M&R’s services to refurbish the two printers.
In addition, Mills sent a “Fuji Service Call Analysis” to Fujifilm. This
document noted that Fujifilm had reported 152 separate issues with the Synergia
printers since 2015. Of those 152 issues, Mills ascribed 25 to hardware and
software issues directly related to the printers. According to Mills, the remaining
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127 issues were attributable to Fujifilm and its customers, including problems
created by the ink they used, service issues, and inadequate training.
Then, in late June 2017, Fujifilm sent a letter to Mills in which Fujifilm
asserted that, in addition to the 25 issues Mills ascribed to Novus in his analysis, at
least 60 additional issues were “caused by design issues/ functionality, lack of
documentation, training and other issues . . . .” that Novus Imaging was responsible
for under the Distributor Agreement. Doc. no. 67-26. The letter demanded that
M&R take several actions to fix the problems and ensure that the Synergia printers
performed satisfactorily as soon as possible and by September 2017 at the latest.
On July 7, 2017, Mills responded in a letter, stating, in part:
We value Fuji as a distribution partner and we are anxious to find a
way to make the path forward more efficient and lucrative for both
parties. We have reviewed the data and have gone through the list of
issues that you have provided. I have attached to this document a
response to the issues listed with corrective action taken, in progress
or other information pertinent to the specific points. Given the proper
communications and feedback we should have no issue in resolving the
open issues by September as you request.
Doc. no. 67-28. At the same time, however, Mills reiterated his position that the
vast majority of the 152 issues with the printers were Fujifilm’s fault. He further
noted that, at the time he sent his letter, there were only four open issues left to
resolve. Mills also agreed to several of Fujifilm’s other requests, including regular
service calls with Fujifilm technicians.
M&R continued to provide new and spare parts and continued to service the
printers with the same equipment and vendors that Novus Imaging had used before
the acquisition. These actions included conducting weekly service calls with
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Fujifilm technicians and visiting Fujifilm’s Synergia customers. They also
continued to install Synergia printers for Fujifilm’s customers. For example, in
September 2017, one of their employees traveled to India to install a printer.
What happened to the relationship between September 2017 and April 2020,
the date Fujifilm filed this lawsuit, is not clear from the record. The parties
apparently continued their relationship for some time, although M&R was never
able to resolve the issues with the printers to Fujifilm’s and its customers’
satisfaction. By April 2020, when plaintiffs filed this lawsuit, all of the customers
who had purchased Synergia printers from Fujifilm had returned them.
VII. Claims and Damages
Fujifilm alleges that M&R and Novus Imaging breached the Distributor
Agreement by, among other things, failing to fix the printers Fujifilm sold to its
customers, failing to accept the return of the printers and refund their purchase
price, failing to honor the service and warranty obligations, failing to refund
deposits for printers Fujifilm ordered but that were never manufactured, and failing
to indemnify Fujifilm for losses related to defects in the printers. For the alleged
breaches of contract, Fujifilm seeks the following damages:
(1) Refunds for the 14 printers they purchased;
(2) Costs for spare parts they purchased to repair the printers;
(3) Service costs for the printers;
(4) Costs related to ink royalties they paid;
(5) “Other expenses paid;” and
(6) Refunds of the deposits for printers that were never manufactured.
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DISCUSSION
M&R moves for summary judgment on certain damages Fujifilm seeks
related to the 14 Synergia printers Fujifilm purchased from Novus Imaging.
Specifically, M&R contends that, under the terms of the Asset Purchase Agreement,
it was: (1) not assuming any liabilities for printers Novus Imaging manufactured
prior to the Asset Purchase Agreement that were out of warranty at the time of the
Asset Purchase Agreement; and (2) only assuming $200,000 of liability per year for
warranty services for printers that remained under warranty at the time of the
Asset Purchase Agreement. M&R contends that, as a result, they cannot be held
liable for damages related to the 14 printers unless they were under warranty at
the time of the Asset Purchase Agreement. In response, Fujifilm argues that M&R
is directly liable under the Distributor Agreement for damages related to the 14
printers because M&R assumed all rights and obligations under that contract in the
Asset Purchase Agreement. Fujifilm further argues that M&R is equitably
estopped from raising the limitations on liabilities in the Asset Purchase Agreement
because they failed to inform Fujifilm about these limitations or obtain its written
consent for the assignment as required under the Distributor Agreement.
The court agrees with Fujifilm that there are questions of material fact as to
whether M&R assumed liability for damages related to the printers and is estopped
from raising the limitations on liability in the Asset Purchase Agreement. To start,
M&R was assigned the Distributor Agreement, which contains a provision—Section
8—that on its face renders M&R (as assignee) liable to “indemnify” and “reimburse”
Fujifilm “from and against any and all . . . losses, damages, or other liabilities”
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arising out of the manufacture, storage, etc., of the printers subject to the
Distributor Agreement. Doc. no. 58-2 at 11. Viewing the evidence favorably to
Fujifilm, a reasonable jury could conclude that the indemnification provision covers
the alleged damages related to the 14 printers in this case. At the very least, M&R
has not shown as a matter of law that the damages fall outside this provision.
Notwithstanding the indemnity provision, M&R argues it cannot be held
liable for any harms beyond what M&R expressly agreed to assume from Novus
Imaging under the Asset Purchase Agreement. Though the Asset Purchase
Agreement may otherwise be compelling evidence about the scope of M&R’s
potential liability, there are questions of material fact as to whether M&R is
equitably estopped from using the limitations in the Asset Purchase Agreement
against Fujifilm.
Unlike promissory estoppel, “[e]quitable estoppel . . . does not require a
promise.” Great Lakes Aircraft Co. v. City of Claremont, 135 N.H. 270, 290 (1992).
“Rather, it serves to ‘forbid one to speak against his own act, representations, or
commitments to the injury of one to whom they were directed and who reasonably
relied thereon.’” Id. (quoting 28 Am.Jur.2d Estoppel and Waiver § 28, at 629). “In
other words, a wrongdoer may be estopped from making assertions, even if true,
which are contrary to acts and representations previously made which are
reasonably relied upon by the wronged party.” Id. “Significantly, equitable estoppel
is applied even when the parties memorialize their agreement in an express
contract.” Id.
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To successfully claim equitable estoppel, a plaintiff must show that: (1) the
defendant knowingly misrepresented or concealed material facts; (2) the plaintiff
was ignorant of the truth of the matter; (3) the defendant either intentionally, or
through culpable neglect, induced the other party to rely upon the
misrepresentation or concealment; and (4) the plaintiff was reasonably induced to
rely upon the representation to his or her injury. New Canaan Bank & Tr. v.
Pfeffer, 147 N.H. 121, 126 (2001). “Reliance is unreasonable when the party
bringing the estoppel claim, at the time of his or her reliance or at the time of the
representation or concealment, knew or should have known that the conduct or
representation was either improper, materially incorrect or misleading.” The Cadle
Co. v. Bourgeois, 149 N.H. 410, 418 (2003). “Incorporated into the concept of
reasonable reliance is the requirement that the moving party exercise due diligence
to learn the truth of a matter relied upon.” Id. Whether equitable estoppel applies
is a question of fact. Bosonetto v. Town of Richmond, 163 N.H. 736, 743 (2012).
As to the first element (M&R’s concealment of material facts), although Mills
and M&R told Fujifilm that M&R would be assuming Novus Imaging’s roles under
the Distributor Agreement, they never told Fujifilm about the Asset Purchase
Agreement provision that limited the scope of that assumption. Nor did M&R
obtain Fujifilm’s written consent for a limited assignment of the Distributor
Agreement, as that contract requires.
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M&R relies on the language of the December 2016 letter in which Fujifilm
waived its rights of first refusal. Specifically, M&R argues that it placed Fujifilm on
notice of the sale of assets, and that Fujifilm signed the letter which states in part:
By execution of this letter, Distributor, for itself and its affiliates,
hereby irrevocably waives and releases any and all rights under
Section 12 of the Distributor Agreement to acquire the business, assets
or capital stock of the Manufacturer, and consents for all purposes of
Section 12 of the Distribution [sic] Agreement to a sale of substantially
all of the assets of the Manufacturer to M&R upon such terms as may
be agreed by the parties, all without any further consent, approval or
notice to Distributor. . . .
Doc. no. 14-1.
This language will provide M&R with an argument at trial that M&R
reasonably believed Fujifilm was agreeing to the terms of the sale “all without any
further consent, approval or notice to [Fujifilm].” However, this language
references Section 12 of the Distributorship Agreement, which governed Fujifilm’s
right of first refusal, but does not reference Section 13(c), which applied to
assignments of the Distributor Agreement. And, section 13(c) requires that Fujifilm
provide its written consent prior to the assignment of any part of the Distributor
Agreement. Notably, in a January 2017 evaluation of the transaction, M&R itself
noted that its deal team still needed to obtain Fujifilm’s approval to assign the
Distributorship Agreement to M&R. Doc. no. 67-10 at 8.
Viewed favorably to Fujifilm, a jury could find that, although Fujifilm waived
its right of first refusal under Section 12 of the Distributor Agreement in this letter,
Fujifilm did not provide written consent for the assignment of the Distributor
Agreement as required under Section 13(c).
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The failure to obtain Fujifilm’s prior written consent did not occur in a
vacuum. Both Mills and M&R made numerous representations—both before and
after the execution of the Asset Purchase Agreement—that could have led Fujifilm
to reasonably conclude M&R had assumed all of Novus Imaging’s obligations under
the Distributor Agreement. For example, in December 2016, prior to the Asset
Purchase Agreement, Mills, on behalf of M&R, assured Fujifilm that it was his and
M&R’s intent that M&R would continue Novus Imaging’s role under the Distributor
Agreement. In both February and March of 2017, M&R assured Fujifilm at
meetings with top executives that they were committed to fixing the issues with the
printers after they acquired Novus Imaging’s assets. At the same meetings, M&R
also attempted to persuade Fujifilm that it would benefit from the acquisition
because M&R’s greater manufacturing and service capacities would be helpful in
resolving the ongoing issues with the printers.
Further, immediately after executing the Asset Purchase Agreement, M&R
issued a press release reiterating that the acquisition would help improve the
manufacturing process and provide better service to Novus Imaging’s former
customers. Mills also sent an email to Fujifilm stating that the acquisition was
good news for Fujifilm. And, during the summer of 2017, Mills, now an employee of
M&R, assured Fujifilm that M&R would attempt to resolve any ongoing issues with
the printers in a timely manner. Notably, M&R never qualified its representations
by stating that that they were only partially assuming Novus Imaging’s obligations
under the Distributor Agreement for the 14 printers. Viewed in the light most
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favorable to Fujifilm, a reasonable factfinder could find that M&R both concealed
the limitations on the assignment from Fujifilm and made numerous
representations that, coupled with this concealment, reasonably caused Fujifilm to
conclude that M&R assumed all of Novus Imaging’s obligations under the
Distributor Agreement.
The second element (Fujifilm’s knowledge of the facts) is easily established on
this record. It is undisputed that Fujifilm did not become aware of the limitations
on liability until it obtained the Asset Purchase Agreement during discovery in this
case.
As to the third element (M&R’s culpable neglect), a reasonable factfinder
could find for the reasons already stated that M&R’s failure to inform Fujifilm
about the limitation on liabilities constituted culpable neglect. In particular,
Fujifilm was required to consent in writing to any assignment of that contract. Yet
M&R failed to ensure that Fujifilm provided written consent for the assignment,
despite altering its obligations under the Distributor Agreement by limiting its
assumption of liabilities. And for the reasons stated, the record viewed favorably to
Fujifilm shows that M&R’s failure to obtain Fujifilm’s prior written consent
occurred while M&R made representations that induced Fujifilm to believe that
M&R was assuming all obligations under the Distributorship Agreement.
Finally, as to the fourth element (Fujifilm’s injury), a reasonable factfinder
could find that Fujifilm suffered an injury because of its reliance on M&R’s actions
and statements. The record reveals that Fujifilm did not become aware of the
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limited assignment until after Novus Imaging distributed its remaining assets (i.e.,
the proceeds from the sale to M&R) and became effectively judgment proof. A
reasonable factfinder could conclude that Fujifilm failed to pursue legal action
against Novus Imaging before Novus Imaging became effectively judgment proof
because of Fujifilm’s reliance on M&R’s actions and statements.
Viewed favorably to Fujifilm, there are material facts in dispute on the
question of whether M&R is equitably estopped from using the Asset Purchase
Agreement to shield it from obligations it otherwise appeared to assume under the
Distributor Agreement. See Great Lakes Aircraft Co., 135 N.H. at 290.
M&R argues that Fujifilm cannot—as a matter of law—have reasonably
concluded that they were assuming all the obligations under the Distributor
Agreement because Fujifilm failed to exercise due diligence. M&R contends that
the undisputed facts show that Fujifilm’s right of first refusal gave it the right to
learn about the terms of any sale of Novus Imaging’s assets to M&R. But, according
to M&R, Fujifilm failed to take advantage of this opportunity and instead waived its
right of first refusal without inquiring into the specific terms of the deal between
M&R and Novus Imaging. However, the question of whether Fujifilm failed to
exercise due diligence in learning about the scope of any assignment is question of
fact not suited for resolution on a motion for summary judgment. Bosonetto, 163
N.H. at 743.
M&R also argues against estoppel on the grounds that, under the terms of
the Distributor Agreement, Fujifilm was not required to provide separate written
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consent under Section 13(c) for any assignments associated with a sale of assets
that triggered Section 12. This argument presumes that the contractual language
is unambiguous on this point. It is not.
As an initial matter, Section 13(c) states that, unless the assignment of rights
was to a parent, subsidiary or affiliate, Fujifilm was required to provide written
consent to any assignment. This broad language does not limit what assignments
fall within its provisions or state that written consent was not required if the
assignment was part of a transaction that triggered Section 12.
Additionally, Section 12 and Section 13(c) do not appear on their face to
overlap or conflict. It is reasonable to read these provisions as conferring separate
rights to Fujifilm that would both apply in this circumstance. That is, Section 12
addresses Fujifilm’s right of first refusal in the event Novus Imaging sold its assets
or rights to manufacture the Synergia printers. Section 12 says nothing, however,
about approving the actual terms of that assignment. Section 13(c), by contrast,
concerns Fujifilm’s right to consent in writing to any assignment of the Distributor
Agreement. The language of the contract at least permits Fujifilm to argue that its
decision to waive its right of first refusal under Section 12 does not mean it
consented under Section 13 to any assignment of the Distributor Agreement to that
third party. In such circumstances, Fujifilm could argue that the contract
permitted it to waive its right of first refusal but retain its right to object to, for
example, partial assignments that affected its rights under the Distributor
Agreement.
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At the very least, the language is ambiguous on these questions. And, where
a contract is ambiguous, “it must be determined, under an objective standard, what
the parties, as reasonable people, mutually understood the ambiguous language to
mean.” Birch Broad., Inc. v. Capitol Broad. Corp., 161 N.H. 192, 196 (2010).
Although the intentions of the parties at the time of the contract's formation are
determinative, those intentions may be inferred from the situation of the parties
and their actions after the contract was executed. Id. at 197. This inquiry
necessarily involves factual findings. Id.
The language of Section 13(c) in the Distributor Agreement is broadly
written. Viewed favorably to Fujifilm, a reasonable factfinder could determine that
the parties intended Section 13(c) to apply to asset sales that triggered Section 12.
In sum, viewing the facts in Fujifilm’s favor, a reasonable factfinder could
determine that M&R is liable for the alleged damages related to the 14 printers
under the terms of the Distributor Agreement and that M&R is equitably estopped
from using the Asset Purchase Agreement to limit its liabilities. M&R has therefore
failed to show that it is entitled to summary judgment.
CONCLUSION
For the foregoing reasons, M&R’s motion for partial summary judgment (doc.
no. 58) is denied. In addition, Fujifilm moves for leave to file under seal certain
exhibits in support of both its objection and surreply. Doc. nos. 66, 75. Specifically,
it seeks permission to file under seal six documents (doc. no. 67-10, 67-16, 67-18, 74-
10, 74-16, and 74-18). These exhibits pertain to M&R’s confidential and sensitive
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business information, and three are duplicative. Given the limited request and the
sensitive nature of the documents, the court grants doc. nos. 66 and 75. See Nixon
v. Warner Comms., Inc., 435 U.S. 589, 598 (1978) (noting that in general, “courts
have refused to permit their files to serve . . . as sources of business information
that might harm a litigant’s competitive standing”).
SO ORDERED.
__________________________
Landya McCafferty
United States District Judge
October 24, 2022
cc: Counsel of Record
Case 1:20-cv-00492-LM Document 82 Filed 10/24/22 Page 28 of 28

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