(Art. 9 para. 1 and 11 para. 1 RTVA)
- Advertising may be inserted in part of the screen during editorial programmes if:
- the area used for advertising constitutes a unit bordering the edge of the screen, does not visually split the editorial content and does not cover more than one third of the screen area;
- the advertising is separated by clearly visible borders and a different visual design from the editorial programme and is continuously identified by the clearly legible caption ‘Advertising’ in the relevant national language;
- the advertising is restricted to a visual representation.
- Split-screen advertising is not permitted in news or current affairs programmes, children’s programmes or during the broadcasting of religious services.
- Split-screen advertising is counted towards the advertising time as defined in Article 19.