Art. 12

(Art. 9 RTVA)

1. Advertising must be separated from editorial programmes by a special acoustic or optical identification signal. In television, the term «advertising» in the relevant national language must be used when this is done. 1bis. If an advertising spot up to 10 seconds in length is broadcast on television separately in accordance with Article 18 paragraph 1, a discrimination signal may be dispensed with if the advertising spot is made continuously and clearly identifiable by the display of the term «Advertisement» in the relevant national language on the screen.¹
2. Self-contained advertising transmissions on television which last longer than 60 seconds must be clearly and recognisably identified throughout by the display of the term «Advertisement» in the relevant national language on the screen.²
3. Self-contained advertisements on the radio which are not clearly identifiable as such shall not last longer than 60 seconds.
4. In the advertising of local or regional radio broadcasters whose coverage area contains fewer than 150,000 inhabitants of 15 years of age and above, editorial employees may participate provided they do not present news or current affairs programmes. The same applies to local or regional television broadcasters whose coverage area contains fewer than 250,000 inhabitants who are 15 years of age or over.