(Art. 12 para. 2 and 3, and 13 para. 4 RTVA)
- Sponsored programmes must be identified as such. In particular, the sponsor’s name, company logo or another symbol, products and services may be used for this purpose.
- Each mention of the sponsor must establish a clear relationship between the sponsor and the programme.
- The mention of the sponsor must not directly encourage the conclusion of transactions relating to goods or services, in particular by means of sales promotion information relating to these goods or services.
- During the transmission of a television programme, the sponsorship relationship may be briefly mentioned again (insert). One insert per sponsor is permitted every ten minutes of transmission time. Inserts are not permitted in children’s programmes.