Art. 21

(Art. 9 para. 1, 12 para. 3 and 13 para. 4 RTVA)

1. Goods and services which a sponsor makes available may be integrated into the programme (product placement). Product placement is subject to the provisions relating to sponsorship unless this Article provides otherwise.
2. Product placement is not permitted in children’s programmes, documentary films and religious broadcasts, unless the sponsor merely provides goods or services of low value free of charge, in particular as production aids or prizes, and does not provide any additional remuneration.
3. Clear reference must be made to product placement at the start and end of the broadcast and after each advertising break. A single reference suffices for product placements, production aids and prizes of a low value of up to CHF 5000.
4. The following cinema feature films, television films and documentary films are exempted from the identification obligation according to paragraph 3:
   1. those not produced or commissioned by the broadcaster itself or by a company controlled by the broadcaster;
   2. those commissioned by the broadcaster from independent film producers and co-financed by the broadcaster below the level of 40 percent (co-productions).