Art. 16

(Art. 10 para. 1 let. b and c RTVA)

1. Advertising for alcoholic beverages must comply with the following rules:
   1. advertising for alcoholic beverages must not be addressed specifically to minors;
   2. no-one associated with the consumption of alcoholic beverages should appear to be a minor;
   3. the consumption of alcoholic beverages may not be linked to physical performance or driving vehicles;
   4. it must not be claimed that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of solving personal problems;
   5. advertising for alcoholic beverages must not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light;
   6. the alcohol content of beverages must not be stressed.
2. No advertising for alcoholic beverages may be broadcast before, during or after programmes which are aimed at children or young people.
3. Offers for the sale of alcoholic beverages are not permitted.
4. In programmes which are subject to a ban on advertising for alcoholic beverages, advertising for an alcohol-free product must not generate any advertising effect for beverages which contain alcohol. In particular, the scenario, references to the product and the manufacturer, design elements, backgrounds and persons must differ from those which are used in commercial communication for alcoholic beverages from the same manufacturer. The advertised product must be available on the market.